I have said it before and will say it again; your home is probably one of your biggest investments. It is important that you select the best qualified real estate agent that will use their well-developed skills to market and sell your home for top dollar.
Traits of Luxury Home Real Estate Agents
It is imperative that you work with an agent that has had previous experience selling luxury homes to ensure that your house will get the best exposure possible. A few traits you should be seeking as you interview each agent are the following:
- Knowledge of local house market like the back of their hand
- Are an effective communicator and negotiator
- They can explain their marketing strategy in detail to you
- It is highly advised that your real estate agent does an in-depth competitive market analysis to be able to appropriately price your luxurious home
- Are well respected in the real estate community
- Detail oriented
These skills mentioned are a must when selecting a real estate agent to sell your luxury home. I want to take the time to emphasize just how important it is to ensure that your home is marketed in the right manner. Did you know that 90% of consumers start their home search online?
Remember, a picture is worth a thousand words. You need to guarantee yourself that your real estate agent will be using state of the art equipment to take photos and videos of your house to properly capture its beauty. If they plan to be cheap and not invest in your marketing efforts as they should, I would advise you to search for another agent. Also, make sure that they have a complete marketing plan in place from the day you sign the listing contract through to the final closing day of escrow.
To Have or Not to Have an Open House?
Should your real estate agent host a public open house to promote the sale of your luxury home? That is one question many realtors ask themselves, but the answer should be no. Let me explain and tell you why. Not many people can afford to purchase a luxury home; the majority that show up to an open house do so to admire the home and catch a glimpse of how the “rich and famous” live.
Therefore, what I would recommend is to simply host a broker open house. These kinds of open houses are more helpful; real estate agents have the opportunity to preview the house for their prospective buyers looking to buy a luxury home and conclude if it is a good match for their client. Not only do you have less people snooping around, but you target and provide exposure to the right candidates.
Selling a luxury home is just not the same as selling your typical house. Your agent will have to understand features such as built in surround sound and central music systems, window covering controls and complete smart home capabilities to be able to price your home correctly and showcase these high-end features to prospective buyers. Take your time to select the right real estate agent, because at the end of the day, you want to be able to receive the most you can for your luxury home.
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