The next generation of real estate buyers and sellers are here! Millennials are taking the industry by storm and while they share some similarities with previous generations, they also bring some unique preferences and qualities with them.
In order to capture and nurture these needs, you'll need to tweak your marketing message to better suit the audience. With that being said, the days of placing your ad on the side of a bus or billboard have passed. Millennials are connected to the world digitally and your marketing messages need to specifically targeted to where they are and what they want to hear.
Sound daunting? We've made it simple for you with this free eBook download.
Additionally, we've found 6 main differences between millennials and baby boomers and 2 main similarities. For a full description of each, check out the complete post at Z57.
1. Home offices are high on the wish list
2. Millennials are looking for larger homes
3. Single story homes aren't as important to millennials
4. Basements are preferred
5. New homes are more favorable than older construction
6. Close proximity to public transportation
and 2 similarities...
1. Outdoor living space
2, Energy efficient features
For more information, check out our eBook download!
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