ActiveRain Hands It To You | All You Need To Do Is Recognize the Value

Managing Real Estate Broker with RE/MAX Executive Realty 104763

As most of you know, my team is a team of listing agents.  We focus on listings, and it’s my job to create postcards to make the phone ring to restock the listing shelves.  Don’t think for one moment that it’s an easy task!


I prepare a new postcard at the end of every month, and it’s mailed during the first week of the next month. The time has now come to create that postcard. 



Do you know where most of my themes come from?  They are derived from ActiveRain posts that inspire me to pick up the flavor and retro-fit it to work in my marketplace.


I love taking one thought and applying it to shake the fruit from the tree. It’s a task that has worked wonders for me for the past 8 years here, and every postcard theme comes from ActiveRain.


I’ll read a post, and come away with one dynamic statement to use.  The prime example, most recently, was the postcard that posed the thought of every homeowner’s value changing with this seller’s market.



We received 6 listings from that one postcard mailing, and it’s a very competitive seller’s market here.  Of the 6 appointments, only one did not call any other agents. The others called 3 to 5 agents for presentations.  We closed every one of them. 



There are two of our listings remaining active. The others are pending.



Just a thought to share for the moment, after reading about some adverse comments about the value of ActiveRain…. It’s of great value to me and my team members!!

Posted by


Barbara Todaro, sales manager of RE/MAX Executive Realty 

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038


Exclusive Marketing Agent for The Todaro Team


             Copyright © 2009 - 2018 Barbara Todaro

                               All Rights Reserved

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Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Thank you for sharing as always love your posts. Who prints your post cards and what size  do you mail out? Do you use a site that offers a free instant evaluation are you sending to a landing page or just your web site?  Thank you for sharing have a blessed day. 

May 30, 2017 08:45 AM #26
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 480-966-9353 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

Barbara, I had seen this postcard of yours before, and remember it. I am sure a lot of Sellers remember it, too. It's witty, short, memorable. Yes, Active Rain is a great community.

May 30, 2017 09:07 AM #27
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Yes! Active Rain is inspiration. When I'm stuck for a newsletter topic I come here and read and read and read. Eventually something someone has written will spark an idea.

Sometimes that someone is YOU!

May 30, 2017 09:14 AM #28
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Sure do Barbara Todaro ! You are a valuable jewel in the AR collection.

May 30, 2017 01:08 PM #29
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Barbara,

More good ones. But then, you are mighty creative.

May 30, 2017 06:45 PM #30
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

We can certainly find inspiration here, implementing is the key!

May 30, 2017 06:58 PM #31
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

And you, most definitely put the ideas to good use in your marketing! That's the sign of creative genius, Barbara and you're certainly the queen of that!

May 30, 2017 07:32 PM #32
Lottie Kendall
Pacific Union International - San Francisco, CA
Serving San Francisco and the Silicon Valley

and YOU motivate US, Barbara. I love the sharing of ideas and thoughts that we enjoy here. 

May 30, 2017 07:56 PM #33
Rose O'Reilly,HomeSmart

Hi Barbara: I love your ideas. You are an inspiration to all of us, even when we have a frustrating day yo keep us going forward. Thank you for sharing.

May 30, 2017 08:34 PM #34
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

You are so right. It is all right here for our choosing. You use it for your marketing cards and I use it for my radio show. Always appreciate how much you are willing to share.

May 30, 2017 08:41 PM #35
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Well Barbara am so glad they fixed the FEATURE Button:)) for a while I saw so many great post thought even that was broken... I am with you, the other day I received a contact from out of country in this case it was from Canada, last week it was from Australia, both serious buyers...  and needless to say if it was not for this platform they would not be reaching out to me...Endre

May 30, 2017 11:05 PM #36
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

So much valuable information and inspiration here in the Rain. A great resource for your postcards.

May 31, 2017 04:17 AM #37
Nathan Gesner
American West Realty & Management - Cody, WY
Broker / Property Manager

There's so much information on ActiveRain! Thanks for sharing your technique with us, Barb!

May 31, 2017 05:42 AM #38
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

Thanks for sharing your postcard marketing!  Great way to stand out from the competition!  

May 31, 2017 06:23 AM #39
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Hi Barbara - the source of inspiration can easily be found in ActiveRain - through the posts, the comments, questions/answers and the personal connections that open to inspiration and the spigot will never stop.

May 31, 2017 06:55 AM #40
Paul McFadden
Paratex - Seattle, WA
Pest Control, Seattle, WA.

Thanks! I enjoy AR for the friendships and relationships that have developed.

May 31, 2017 08:11 AM #41
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Thanks Barbara. I learn so much from the AR members. Their post and the comments often get my brain to working in a positive and productive manner.

There is a lot of experience and wisdom to be found here.

May 31, 2017 05:35 PM #42
Luke Acree
ReminderMedia - King of Prussia, PA
Making Agents Memorable

The more I use AR, the more amazed I am at just how useful a resource it is. Very grateful for the community on here.

Jun 28, 2017 09:24 AM #43
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

So many great ideas and thoughts come directly from your post as well Barbara thanks for all you do

May 06, 2018 05:06 AM #44
Khash Saghafi
Liberty Home Mortgage Corporation - Cleveland, OH
Mortgage Loan Officer, Cleveland Ohio

Thank you for sharing Barb!!! That is so interesting (your marketing). That is all my brain does all day long -- think about marketing. 

May 26, 2018 05:23 AM #45
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