Virtual Staging using Adobe Fireworks

Real Estate Broker/Owner with Maui Life Homes / Metro Life Homes RS-78439 / BRE #01708344

Virtual Staging using Adobe Fireworks


I have ventured into some virtual staging these days.  Mostly out of necessity.  

It's either the case where it is a completely vacant property, OR my staging accessories and furniture will not be available until after the photoshoot.

In either case, I've learn to virtually stage both interior and exterior shots so that the photos showing on the MLS give the best possible potential for the property, and provides a good example for a potential buyer of how the room or area can be used.

Let's face it, some people just need a little help envisioning things.

I used Adobe Fireworks, and used the different skewing tools so that the angles and light/shadows make sense.  All of the different cropping and skewing tools also help with size proportion.  One thing I can't stand are ridiculous virtual staging photos that are out of proportion and make now sense.

Here is a sample of a before and after photo of a vacant bedroom:


The cool part about this particular photo series and property is that the items you see added in the picture are ACTUAL items I have in our staging inventory.
As you can see, most of the lighting of the objects makes somewhat sense as well as the shadows.  Adobe Fireworks also has a drop shadow function that you can configure just about any way, so that helps quite a bit.


Ralph Gorgoglione - Broker / Realtor

Top 3% Realtors Nationwide

Metro Life Homes  / BRE #01708344
Maui Life Homes / RS-78439
(310) 497-9407 / (800) 591-6121  /  Fax:  (866) 470-2717

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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Ralph Gorgoglione - using Adobe Fireworks in this way is very effective for sure. 

May 30, 2017 10:21 PM #1
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I like what you have done here, Ralph. We had an agent that was using a staging program and got kickback from  our MLS. She had to put on each photo that it was virtually staged to comply. I guess consumers or agents were complaining. 

May 31, 2017 06:16 AM #2
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Ralph - Very nice example. I've fooled around with trying that, and it's painstaking work. I'll have to take a look at Fireworks, although I can adjust skew in Lightroom too. Thanks for your entry!

Jun 02, 2017 11:09 AM #4
1~Judi Barrett
Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

I have an interest in learning to do this!  I end up with quite a few vacant listings and have tried to buy virtual staging software but didn't know, and still do not know what to buy or how to begin.  Did you take a course in doing this?

Jun 06, 2017 06:55 PM #5
Karen Gray Plaisted
Design Solutions KGP~ Home Staging and Interior Decor - Warwick, NY
Staging Spaces, Renewing Places, NY

You need to be very careful when putting a listing up that is virtually staged. The MLS requires you to disclose it is only a representation of the property. To many buyers that is confusing, and turn off. During a viewing a buyer only sees an empty room, nothing enhanced or great looking there. Professional staging pays for itself.

Jun 07, 2017 03:13 AM #6
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Ralph Gorgoglione

Hawaii and California Real Estate (310) 497-9407
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