Opportunities Abound When You Have a Niche Mindset

By
Services for Real Estate Pros with Napa Consultants

www.luxuryrealestatemarketing.com

In luxury real estate, market leaders often get complacent, especially if no one is challenging them. That is a great opportunity to offer the same target market a superior value proposition and find a niche that you can dominate. Opportunities abound when you have a niche mindset.

 

We say, “There are riches in niches”. To grasp the idea of the abundance of opportunities if you have a niche mindset look outside of the real estate realm and practice noticing how other businesses have prospered in a commoditized market segment.

 

Potatoes are a great example of a commodity. The variance in the quality of potatoes is minimal. A sub par potato brand would not last long in an upscale market. But, many consumers are wiling to pay extra for organic potatoes. Organic potatoes represents a niche in which the growers have offered added value to an otherwise commoditized food.

 

Recently, we noticed yet another niche in the potato category: Microwaveable potatoes, ready in just 5 minutes. The value added is in offering time-starved consumers and alternative, plus they come pre-seasoned.

 

So think like a niche marketer, and discover under served or uncontested market niches that you can dominate. It is all about adding value. Those consumers who appreciate value will gravitate to you vs. your. Give them something extraordinary and they will flock to you.

Posted by

Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 

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Rainmaker
3,730,783
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Michael Jacobs thank you for the kind words.  We have a PhD in Obnosis (Observation of what is under our nose).  Happy Thursday, A

Jun 01, 2017 11:40 AM #13
Rainmaker
1,523,356
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Ron and Alexandra -the potato example is really a good one.  No one wants to be a commodity and you can add something to it that makes your "commodity like"  item stand out.

Jun 01, 2017 01:15 PM #14
Ambassador
1,365,615
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

As an investment specialist I never worry about what I am missing out on on what others are doing. I know what I am doing.

Jun 01, 2017 02:30 PM #15
Rainmaker
864,624
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

 Michael Jacobs - hits the nail on the head with bottled water.  Water is water! Yet there are companies that push artisian well water etc. My favorite luxury brand is Fiji. The bottle is different and "Fiji" stirs the tropical dreams and thoughts of a get-away one might have.

Jun 01, 2017 03:39 PM #16
Rainmaker
3,730,783
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sheri Sperry - MCNE® That is my favorite brand of water for the reasons you stated.  Our client in AZ serves that to his guests and his consultants, and give us a glass---no bottle chugging.  A

Jun 01, 2017 03:42 PM #17
Rainmaker
3,730,783
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Joe Pryor well said.  That gives you a lot more time than looking at what everyone else is doing.  It is like in a runner's race, the last thing one should do is use a nanosecond to look around,  That nanosecond is a loss of time.  A

Jun 01, 2017 03:44 PM #18
Ambassador
2,627,853
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Ron & Alexandra - Great example. The examples you give us with these posts are very useful for developing the habit of noticing those opportunities.

Jun 01, 2017 04:13 PM #19
Rainer
257,779
Mick Michaud
Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 - Granbury, TX
Your Texas Lifestyle is Here!

Great example to illustrate your point.  Now to find my ephamistic "potato".

:)

Jun 01, 2017 06:53 PM #20
Ambassador
1,684,072
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Ron and Alexandra Seigel I just saw them in the store . Riches in Niches indeed .Thanks for the heads up

Jun 01, 2017 07:17 PM #21
Ambassador
2,533,015
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

I love the analogy, Alexandra and point taken! Standing out among the 'ordinary' is definitely something that you've mastered and we so appreciate your guidance here in the Rain. You always make us take our introspection a little deeper!

Jun 01, 2017 08:23 PM #22
Rainmaker
3,730,783
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Mick Michaud Don't despair, it is out there.  Just keep your eyes open, and I am sure you will find it.  A

Jun 01, 2017 10:58 PM #23
Rainmaker
3,730,783
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Hannah Williams we keep seeing niches everywhere we go.  This morning as we were heading back from an errand, I noticed a truck wiht a niche, tried to take a picture, but all I got is my finger...LOL A

Jun 01, 2017 11:01 PM #24
Rainmaker
3,730,783
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debe Maxwell, CRS digging deep is how one finds their niche, and their creative genuis.  Sadly many are content to copy instead of create.  And so it goes.  A

Jun 01, 2017 11:03 PM #25
Rainmaker
346,730
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Ron and Alexandra Seigel great example of the niche.

Since I have transitioned from being a "Generalist" to a niche market, I have seen tremendous growth and really enjoy the focus.

Thanks

Jun 02, 2017 06:18 AM #26
Rainmaker
2,571,976
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I really find in my life that when I'm inspired in that special way and act from that place, miraculous wonderful things happen!

Jun 03, 2017 07:59 AM #27
Rainmaker
140,403
Melissa Spittel
Coldwell Banker Residential Brokerage - Westminster, MD
"Achieving Results Together "

"Little Potato Company" potatoes are so good! Was skeptical the first time I saw them, gave them a try and was pleasantly surprised. Nice analogy to niche marketing.

Jun 03, 2017 08:13 AM #28
Rainmaker
490,471
Hella M. Rothwell, Broker/Realtor®
Carmel by the Sea, CA
Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea

And then there are those who create their own potato niche: we throw a bunch here and there into the ground and they keep coming up year after year, ever spreading. Yep, I have potatoes coming up in the strangest places on my big property. Just like my real estate in California and Hawaii. Word has spread, and I'm getting results back from the most surprising places.

Jun 03, 2017 05:41 PM #29
Rainmaker
3,730,783
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Hella M. Rothwell, Broker/Realtor® we are delighted for you, and so glad you are getting surprises and great results.  It make life more interesting and fun. A

Jun 03, 2017 07:02 PM #30
Rainmaker
3,730,783
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Melissa E. Spittel I am glad to hear these little potates are great.  I have not tried them yet.  Wishing you a delightful Sunday.  A

Jun 03, 2017 07:03 PM #31
Rainmaker
884,368
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

So true!  I've started paying close attentionto organic fruit and vegetables, fresh and frozen.  Living organically isn't always easy and you end up visiting different stores, which takes time.  So far, I prefer Trader Joe's and it's very close to my house.  

On another side note, I just became a member of Womens Council of Realtors today.  I'm hoping to be the ONLY green realtor in that organization and the go to resource for their network.  That niche continues to be a good decision!

Jun 09, 2017 04:09 PM #32
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