Every part of the U.S. is experiencing an influx of real estate agents and REALTORS®.
The Association of Real Estate License Law Officials, ARELLO, estimated there were over 2,000,000 real estate licensees in the U.S. during 2015, and that number has had to have grown with the successful market we’ve experienced. There are some fascinating statistics offered by NAR that show the practice of real estate is growing throughout the country.
With all this growth, why then do we see real estate agents failing? According to REALTOR® Magazine, there are four main reasons why agents do not succeed. Without going into detail, my favorite one is No. 4, “They don’t work hard enough.” The entire article wreaks of things I’ve said in my blogs, things I’ve told students, and things I’ve believed all my career. My advice to you if you are not making the kind of money you had hoped to make is this: When all else fails, go back to square one.
When all else fails, dust off your training manual, re-read it, or better yet, sit through another “boot camp” training for new licensees. Go back to the basics. The practice of real estate is a people business, not a real estate business. If you love showing property, but you have the people skills of a shark, you won’t make it. It’s not about houses – it’s about serving people.
I can’t speak to any market except the Pensacola area, and I must say, this market is phenomenal. TEAM Hughes Real Estate School is experiencing record numbers of students in Florida. We are so blessed to be able to help people get their license, but sometimes, we can see and hear the students’ attitudes and we know they will become a statistic within the first year. To be successful in the practice of real estate, you must have good people skills, you must work the hours it takes, and when all else fails, you must work hard and smart at the same time.
Get out of bed and purpose in your mind that you are going to do this. If your calendar is not full, fill it with lead generation, training, professional development. Anything that has value in the practice of real estate is worth doing. If you are not self-motivated, find someone who will be happy to coach you, to motivate you, and to mentor you – and be willing to pay for it. They deserve payment for what they do.
A real estate career is fulfilling and affords more freedom than some of us ever imagined, but there is a cost to pay. When all else fails, be willing to pay the cost. Work, not just pretend to work. Just do it. The more you put into it, the more you’ll get back. TEAM Hughes Real Estate School is in the business of helping new agent wannabees, and our Post Licensing is a great training tool and will be available in August at both campuses. Check us out for more information.