Real Estate Agent with Douglas Elliman Real Estate 30HA0800896



After getting featured on several of my past postings regarding "Pitching A Listing" I decided to share with all of you some of the techniques I used on my more successful pitches. One of my most favored posts is:  "PITCHING" AS IF YOUR LIVELY-HOOD DEPENDS ON IT!..It Really Does, You Know!  This was written years ago but it still fills the bill when I sit down and take the "local" approach.

Using a similar idea of taking the "story" about the home and property and applying it to the latest pitch that I am doing works so well that I have had agents ask if they could use the template--I find that to be the highest form of flattery and so I always welcome sharing it with anyone who wants to use it!


I decided to post the whole "Pitch" Package for you all to see...The only thing that is missing will be the properties that I took the owners to see for comparable values.

I want to acknowledge *Barbara Hensley  for her "14 Day Action Plan" contribution to my "Pitch Package"--without that I would not have had such a complete and detailed offering for these homeowners!

It will be interesting to see if you all are able to take the format here and do something similar (If you want to...)!






Owners Name and address

Bridgehampton, New York




  • In keeping with the rolling lawns and the exquisite landscaping of the property, my marketing strategy will be to put an emphasis on the grounds, the tennis court, pool, spa and pool house and the gracious way the 2.4 acre property can capture the imagination and inspire an emotional response.
  • The Mid-century Modern house design  is growing in popularity and this particular design and outstanding positioning on the property will allow a buyer to see if they choose to keep the house and add on to it or to replace it with the ever popular large shingled traditional with pool, pool house and tennis. Either way I am confident it will attract a multitude of potential buyers.
  • The proximity to ocean beaches, world class restaurants, special and historic Bridgehampton Village shops makes this property an outstanding offering to selective buyers from here and abroad.
  • The person whom I perceive as the target buyer for your beautiful property has an abundance of family and friends who are fully engaged in the life of the potential owner. The buyer may be from Europe, Brazil or Chile and may even be a Wall Street executive, looking for his or her own “statement” property.
  • The desire for a wonderful vacation home and a stimulating creative retreat  can be realized in Bridgehampton's Estate Corridor and the best thing is, it will not be hard to envision it right here on _____ Road!


Broker Open House                                                                      

A select group of agents who handle high end properties will be invited by hand written invitation to attend an open house at the property. This will minimize the intrusion of many people walking all over your property. Any further open houses for the brokerage community will be scheduled to conform to an agreed upon day and time. 

Special Note: This unique property is a perfect example of a selection for a featured article in a number of magazines and other publications. I will pursue all possibilities with our corporate office and our Marketing team in New York City.  Advertising space will be available from our marketing department in New York City.



Southampton Press full page ad

Socialite Magazine 


Hampton’s Magazine                        

Dan's Papers

OCTOBER, 2017                                          

Florida Cottages & Gardens   

New York Post ¼ page 

NOVEMBER, 2017  

WSJ ad                                       


DECEMBER, 2017                                        

Florida Cottages & Gardens                                                                  

Homes and Land                             


JANUARY, 2018                                            

Southampton Press Full Color                                                                                                       


Please Note: These ad spaces may or may not be available at the time I want to schedule the advertising; I will leave some flexibility so that I can run an ad whenever space opens up in other good advertising vehicles.




Presented by:  Paula I Hathaway, LBA  


70 Jobs Lane, Southampton New York


Direct: 631-204-2712

Cell:    515-319-4223                                              




*ACTION PLAN (Thanks to Barbara Hensley!)


---- ------- Residence


Bridgehampton, New York 

  • Preview property with owner to determine a pricing strategy
  • Determine the property details and featured assets for marketing purposes  
  • Execute Listing Agreement
  • Determine showing schedule and arrangements to show. Set Up Open House Schedule, both Public and Real Estate Agent Open Houses
  • Install Sign
  • Enter Listing Data on OREX
  • Activate Individual property website
  • Order rider and sign with Company website and texting information
  • Detail Amenities—Place Amenity list in  OREX
  • Add any additional Data and refine graphics in OREX
  • Send seller a copy of signed Listing Agreement
  • Immediately order professional photos to be taken
  • Arrange for a second photo shoot if necessary
  • Submit multiple (25) Color Photos to ORE 
  • Submit 25 Color Photos to
  • Obtain Current Survey from Seller—check with Town Hall/Village Hall to see if all C of O’s are in order and up to date
  • Design Color Graphics/Brochure and New Listing Postcards—Place inside home 
  • Design/Produce “JUST LISTED” Color Flyer with Photos and Details of Selling Area
  • Design/Produce Virtual Tour /Slide Show—Email these to members of OREX and DOUGLAS ELLIMAN, New York City
  • Produce “JUST LISTED” Postcards and Mail them to Prospects.
  • Enter and Check Data on Various Websites—,,,
  • Set Up For Automatic Neighborhood Email Updates  to Seller
  • Enter Multiple Photos on additional internet sites
  • Sign up for and schedule advertising on the Internet, Banner Ads, Print Ads and all other forms of advertising 
  • Produce Virtual Tour and Property Video
  • Determine Target Market for the Property
  • Plan and Execute Email Marketing Campaigns
  • Blog Complete Property Details with Photos, Virtual Tours, Videos, etc. to show up on Google
  • Update Seller Often—Provide Final Update for 14 Day Quick Start = DONE! 

The above are a few of the activities that will take place during the first two weeks of listing your property. This period is very intense as your property is entered into the various systems.

After the first two week period, the marketing activity will fall into a well planned and executed process, and you will be receiving regular updates. Watch for your “DONE!” report.




------ -------Residence




  • Price is crucial to get the attention of the buying public, especially in today’s real estate market. There is a public perception that prices need to reflect value like never before—even in the rare and special offerings such as yours. 
  • Value does not need to reflect “bottom of the market” price points however and in my research I saw properties in the $8.5m range that have nothing on your property, in both size and presentation.
  • My suggestion is to price the property at the higher price of $7.995m to start and look to lower to $7.495 within 30 days if it does not get the attention it deserves.
  • The size of the lot is quite large and gives the feeling of sprawling grounds with endless possibilities.

ll. Preparation

  • Your property is one of the prettiest I have seen in a long time and I really have no suggestions for a major preparation before selling. The two things that I did notice that would help with “first impressions” would be the artifacts that are on many of the walls--masks are terrific but can scare people so removing most of them and leaving only one wall above the book shelves will work well. There are too many chairs in the living room--I would remove the straight back chairs since they are dining room chairs and maybe add them tothe bare walls in the dining room.The pool furniture is also in need of power washing so i would do that before we shoot the photograph 
  • The landscaping is lush and lovely; just the right amount of shrubbery and trees make this lavish lawn look absolutely stately and perfect for the buyer who is looking for the austerity of a modern manse.
  • I know that there was a thought that you may want to sell the furniture with the house. I have a suggestion regarding that because in my experience, furniture can be a deal breaker—So it is best left until after you have a deal on the property and sold as a separate transaction if someone wants it. 
  • This is a wonderful property for me to sell—I have sold several modern homes, among which were two of Norman Jaffe contemporary ocean front houses. I have always been able to sell a property for the higher price point when I list a home, although there are no guarantees of that!
  • I look forward to hearing your thoughts on the price suggestions and the property preparation ideas presented here. Also, the advertising plan and marketing strategy are flexible and I would want to include some international advertising as well, since we have a Alliance with the Knight Frank Company in Europe and SouthAmerica.



Comments (13)

Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH

The pricing strategy is fabulous, thanks for sharing

Jun 04, 2017 06:36 PM
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...A Local Expert in all The Hamptons

Sham: Glad you like it! Feel free to use any part of the package--or all of it....I get a thrill when I think I have been able to help someone with my work.

Jun 04, 2017 06:49 PM
Vickie Teel
RE/MAX PALM REALTY - Port Charlotte, FL
Sharing Florida sunshine one homeowner at a time!

Love how it lays everything out for the seller so there's no guess work.  Thanks for sharing.

Jun 04, 2017 07:43 PM
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...A Local Expert in all The Hamptons

Vickie: Thanks so much for seeing that...I must say I have had more happy sellers than unhappy ones, believe me! They also get to see how much work I do for them--otherwise the seller never knows about the physical efforts put into their property....this is a real referral builder too...I always get sellers who come to me telling me that they have heard raves about my work--I will take that any day, how about you?

Jun 04, 2017 07:48 PM
Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA
Future Home Realty - Seminole, FL
Providing the integrity and service you deserve.

Both lists are awesome. Great format that just needs some tweaking to accommodate various price points in my case. Thanks for sharing !

Jun 04, 2017 07:50 PM
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...A Local Expert in all The Hamptons

...and I must say Vickie one of the biggest things that the seller loves is the waay I work with them when pricing the property---a very valuable part of this package.

Jun 04, 2017 07:50 PM
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...A Local Expert in all The Hamptons

Stavrula: Thanks--that is the way I designed this; it becomes such an important part of my portfolio when I work with my buyers, my sellers and even when I sit down for my bi-annual review with my management! My buyers like to review my work sometimes just to see how I would work for them if and when they decide to sell...this is a secret sauce that I have found works really well for those future sellers--It gives them a great deal of comfort and they always call me first to list their properties.

Jun 04, 2017 07:54 PM
Shahar Hillel
Augusta Financial Inc. - Stevenson Ranch, CA
Mortgage Consultant, Loan Officer.


Great information.

Thank you.

Jun 04, 2017 09:58 PM
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...A Local Expert in all The Hamptons

Shahar: Please use it in any way you  can--I appreciate you having read the post and am more than happy to share the information with you!

Jun 05, 2017 04:57 AM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives


You really put forth a lot of effort and pay attention to details. Details are so important. Often times people get rushed and things slip through the cracks. I can tell, you're a perfectionist and you really, really care. This is a great post! I appreciate all the work you put forth and you are an inspiration to me. 

Jun 05, 2017 08:56 PM
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...A Local Expert in all The Hamptons

Patricia--Glad you like it and I hope you can use some of the formatting. This particular pitch package is my favorite because it gives the owner a sense of how engaged you will be with their property...They love it!!!

Jun 06, 2017 12:12 PM
Marie-Denise Kratsios
Daniel Gale Sotheby's International Realty - Huntington, NY
Where ever you are, that's where I'll be!

It is very generous of you to share this presentation Paula Hathaway, REALTOR, Sr. LBA,   Great suggestions in both parts.

Sep 15, 2017 09:07 AM
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...A Local Expert in all The Hamptons

Marie-Denise: You are more than welcome. It does give me great pleasure when someone can use the tools I have found that work!

Sep 17, 2017 06:56 PM