The Best Way to Syndicate Blog Posts & WHY

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing


To Syndicate: repeat or make available on other mediums or sources.

Syndicated Content: Share or repeat summaries or full renditions of previously published articles or post.

I'm not talking about the syndicated reruns of Gilligan's Island, but your own content shared elsewhere from where it was originally posted. 

First, we should do it, then we shouldn't; what about duplicate content, blah blah blah


We've talked about this a lot but now, Google almost expects it. If a blog post or article is noteworthy, some big name blog or website will pick it up and run with it. And that's what you want, as long as they are giving you credit. Most of the time, big name syndication websites will give credit and if not, that's plagiarism, something you should definitely take care of. But most of the time, a reference at the bottom of the post stating where the information originally came from is pure SEO gold. 

Of course, that means that those syndicated articles have the potential to rank far better than your own website and sometimes that's not a bad thing.

Would you be pissed if an article you wrote on your website was picked up by Yahoo news and now ranks well for that title or topic with a lovely little link back to your site at the bottom of the article? Probably not. Because it will add more authority to your site as a whole and maybe next time, that big bot could come back to your site for more juicy information and/or readers could subscribe to you personally as long as they click on that little (originally posted here) link at the bottom. 

So, what's the best way to syndicate (repeat) content for better exposure? Well, there are about 100 ways but I'll just give you some basic pointers, the why, and how to properly do it.

Let's start with the why - I kind of mentioned that previously, more exposure for your content and for you. Better SEO and back links.. but the why is to broadcast your amazing information to reach more readers, get more subscribers or contacts and build your authority.  The more you are the authority on a subject, the greater your sphere of influence and the more chances you'll have to get more leads which should equal more income. 


How to do it.

There are a lot of ways to syndicate your content one of which being ActiveRain. You may or may not have your own website (but you probably should) and if you want to syndicate your content is perfectly fine to do it on places like ActiveRain. But there are a lot of other places you could do this as well. Syndicating content is not exactly like guest blog posts. Most of the time when you are guest blogging on someone else's website they wanted to be original content, not duplicated content from another website or blog. When you write a guest blog post that content just sits on the other website but when you syndicate your own content to a variety of different websites and sources, you expand your authorities influence can gain higher quality backlinks, increasing traffic to your website, exposing you and your brand to a brand-new audience and establishing yourself as an expert.


You want to first plan out your syndication strategy. You want to look at your goals and your target audience. If you're writing about real estate you certainly wouldn't go on to a fashion blog or a food blog because it doesn't relate and you're not reaching your target audience. But places like,, or other real estate websites that offer a blog are great options for syndicating your own information. There's usually a place to have a profile which links back to your website and creates authority for you and your services.

But, there is also a wide range of other types of syndicating content websites out there. Some will allow you to write an excerpt or summary and some you can put in the full rendition of the article. You can even do this on social media such as Google Plus, LinkedIn, or Facebook.

There are general content syndication websites out there that are for a variety of topics such as WikiHow, Hub Pages, SideShare, Medium or You can also share content from sites such as Flipboard, Scoopit, Digg, StumbleUpon, and Reddit. These sites get extra comments and upvotes to pending on how popular the topic is.

RSS submissions and blog directories may also be a good option for you want to be careful that you don't spread yourself too thin and cause your site to gain mediocre or low-quality backlinks. Stick to sites that have some heavyweight, page authority and domain authority. If you've heard of it before, if you've read anything on the site, or you've heard other people talk about it, it probably has some weight.

Newsletters and emails are also a great way to syndicate your content. True, this is not on the web out there.if you created an amazing article you might want to include that in your next newsletter or email to future, current or past clients.

Share and share again. Don't forget to share things that you might have shared in the past especially if it's good information that is valid and relevant to today. Just because you share it once doesn't mean that you never have to share it again. Share it on Twitter, thank people that may have picked up and shared your information themselves, connect with others on social media and asked them to share information that might be relevant to their audience.


Plus, don't forget to credit your articles everywhere else you post them. A simple "post originated on (yourwebsite)". By linking back to the original post, Google knows that the information is syndicated and where the original content actually came from, however, this doesn't mean that the original post will rank higher than all the syndicated posts. Google will find the website that they feel is the best resource for the potential audience. You can alter that by adding a canonical link tag or no index tag into the backend if the syndicating website allows it. Google is great at interpreting this type of tag so if possible it's always a good idea to ask that the publishing sites use this rel=canonical tag whenever possible, which tells Google where the original content is and it can be an effective solution to duplicate content issues. But, you shouldn't get penalized, especially if you state where the original content came from.


Don't let your amazing content just sit on one website growing mold. Get it out there and get it out there again. You never know who might actually read your article, pick it up and broadcasted on some high-quality sites, especially if you offer valuable information that's relevant, current, and no one else knows about.

This post Originally published on


Posted by

Personal SEO Tim and Tammy Emineth

Personal SEO Facebook Page Personal SEO Instagram Page Tammy Emineth Pinterest Page Personal SEO Linkedin Page Linkedin Page


Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

Tim: 425-443-8372  Tammy: 425-344-0677


Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. John Meussner 06/05/2017 04:02 PM
  2. Will Hamm 07/31/2017 06:12 PM
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Show All Comments
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Carolina Life RealEstate & Relocation 919-602-8489

Great advice Tammy! I've bookedmarked it for future. 

Jun 07, 2017 04:42 AM #48
Paddy Deighan JD PhD - Vail, CO
Paddy Deighan J.D. Ph.D

great blog post on an important and often overlooked topic!! Looks like many great comments!!

Jun 07, 2017 06:23 AM #49
Nina Hollander
Coldwell Banker Realty - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Congratulations on the feature, Tammy. Lots of great advice with food for thought.

Jun 07, 2017 06:34 AM #50
Stephen Turner
Burkentine Realty Group (Burkentien Builders) - York, PA

Thank you Tammy. this was eye-opening for me, especially after all the time and thought I put into my articles. Your right, I shouldn't let them "grow mold just sitting on one site"!

Jun 07, 2017 09:31 AM #51
Elva Branson-Lee
Solid Source Realty GA - Atlanta, GA
CDPE - Atlanta Real Estate & Short Sale Agent

Cool stuff, as always, Tammy. I did not think to post new oeiginal content from my website to Activerain. I usually think about it the other way around, to link TO my site from Activerain orignal posts. The "originally posted on..." link takes care of that neatly.

Jun 07, 2017 12:28 PM #52
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Tammy: You know I love it! Syndication is a great way to get tons of new exposure. You rock!

Jun 07, 2017 03:03 PM #53
Foster Smith Summerville
Carolina One Real Estate - Summerville, SC
Summerville & Charleston Homes for Sale SC Realtor

Awesome post and helped me with a question I've wrestled a LONG time with! I'm always nervous about duplicate content even between my AR blog and my main blog. This article is very clear and I just submitted my first article to Realty Times thanks to your advice! Foster Smith -Realty Times

Jun 08, 2017 05:38 AM #54
Nathan Gesner
American West Realty and Management - Cody, WY
Broker / Property Manager

Every time I read a post from Tammy, I realize how little I know!

Jun 09, 2017 06:18 AM #55
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thanks as always for your words of wisdom on SEO.  Had never thought this through before - good stuff!

Jun 09, 2017 05:22 PM #56
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Tammy, thank you for the great tips and advice. I will bookmark this post 

Jun 16, 2017 03:27 AM #57
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Tammie - very good discussion here about syndication.  I have been doing a little with Human Resource sites.

Jun 21, 2017 11:51 AM #58
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

Boy, there is so much to do. Thanks Tammie for another great post.

Jun 21, 2017 02:35 PM #59
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Tammy,  You nail this one and stuff a great blog.  Hey you are almost at 500,000 points, go for it.


Jul 22, 2017 09:39 AM #60
Jeff Dowler, CRS
eXp Realty of California - Carlsbad, CA
The Southern California Relocation Dude

Hi Tammy

There is so much good information here that I am reblogging for reading again - so much to consider, and some great conversation, too!

Thanks for a great read.


Jul 31, 2017 07:19 PM #61
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

Sharing is  a good thing and something we don't do enough of in the world of posting and blogging !

Aug 01, 2017 01:21 AM #62
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Tammy Emineth ,

I'm so glad Will Hamm re-blogged your post because I missed it..excellent post and have it bookmarked!

Aug 01, 2017 05:34 AM #63
Colleen Fischesser Northwest Property Shop
RE/MAX Advantage | Managing Broker - Chelan, WA
A Tradition of Trust in the Pacific NW since 1990!

I just came across this from a reblog here on Active Rain. Great information! I'm going to incorporate this strategy from a more intentional perspective from here out. Thank you Tammy Emineth 

Aug 07, 2017 09:53 AM #64
Elyse Berman, PA
Best Connections Realty, Inc. - Boca Raton, FL
Boca Raton FL (561) 716-7824 CRS, ABR, GRI,ePR

Thank you for this great information Tammy Emineth .  I can see there is still a lot to still learn about SEO.

Congrats on the feature!

Oct 21, 2017 03:54 AM #65
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

Bam! Another bookmark!   I hadn't heard of some of these sites you suggest: ...SideShare, Medium or

Jan 16, 2018 09:37 AM #66
Ricardo Mello
Manhattan Miami Real Estate - Manhattan, NY
Manhattan & Miami Real Estate Agent

Great post!

May 27, 2018 10:22 AM #67
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