Have you ever researched someone on LinkedIn, then reached out to a 2nd generation connection to inquire about the “in common” connection only to be told they really don’t know them? Happens to me all the time, making me wonder if that would be the same response they would give someone else about me!
Has social media driven us to a point of wanting to be liked, followed or connected to ANYONE? I know I fell into that trap about two years ago when I was contacted by a company that offered to increase my Linked In network connections. We talked through ideas, what they would do, and how they would modify messages to meet my needs. So, I hired them. BIG MISTAKE!
Don’t get me wrong, they did exactly what they promised to do: increase my network. But in doing it that way, the value of my network was diluted. More than that happened though… it made me question every invite to join someone else’s network as well. Did they also just hire someone to beef up their numbers, or does this person really want to network with me? Now instead of seeing a purposeful personal invite to join, I feel like I’m responding to a blind “need a friend” convention connection!
There is no short cut to networking. This isn’t a Get Rich Fast game. I’m going back to follow the basics of growing healthy, meaningful connections – or quality vs quantity relationships. I’m sharing some pointers on how to grow a bountiful network of LinkedIn connections the right way.
Complete your profile. Use all the spaces you can creatively to display not just your name, title, and company. LinkedIn carries a lot of SEO power, yet often when I click the LinkedIn hyper link, I still can’t figure out how to reach them unless I message them through the LI system. So, at a minimum, make sure your phone number is added to your title. Use the "headline" section to add phone, address (won't let you add your website here, though).
so contact info shows under name....
Get a customized LinkedIn URL. (Click on “edit your PUBLIC profile” and the link to request a customized URL will be on the right of the page.)
3. Work on your networking skills by joining groups. Actually “connecting” with people and not just adding them as a connection. Big difference! 4.. START a group! Just as powerful (and easy) as starting a group in Facebook.
5. Consider adding a LinkedIn company page. A great place to put “All About ME” posts in third person so it’s not looked at as bragging.
6. Connect your LinkedIn icon on ALL your social media posts.
7. Content is king, especially on LinkedIn. Unlike other social media sites, LI is about promoting businesses. Share details. Some of the most successful LinkedIn posts are 2,000 words.
8. “Amplify” your post. Just like you can “boost” an ad on Facebook, you can also generate more views on LinkedIn by paying to “amplify” it.
9. Focus on solid content posts to create quality connections.
10. Ask yourself: Is LinkedIn a numbers game? Or is this a quality vs quantity platform?
Oh, and if you send me a Linked Invite to join your network, please add a note telling me you read my blog and would like to connect with me. Otherwise, I’ll wonder if you paid someone to send me an email blast that you sent to hundreds of other people!