Do You “KNOW” Your LinkedIn Connections

By
Mortgage and Lending with Fairway Independent Mortgage, LLS. Equal Housing Opportunity. Regulated by the Division of Real Estate. LMB100023827. NMLS257576.
https://activerain.com/droplet/54Zd

Have you ever researched someone on LinkedIn, then reached out to a 2nd generation connection to inquire about the “in common” connection only to be told they really don’t know them?  Happens to me all the time, making me wonder  if that would be the same response they would give someone else about me!

Has social media driven us to a point of wanting to be liked, followed or connected to ANYONE? I know I fell into that trap about two years ago when I was contacted by a company that offered to increase my Linked In network connections. We talked through ideas, what they would do, and how they would modify messages to meet my needs. So, I hired them. BIG MISTAKE!

Don’t get me wrong, they did exactly what they promised to do: increase my network. But in doing it that way, the value of my network was diluted. More than that happened though… it made me question every invite to join someone else’s network as well. Did they also just hire someone to beef up their numbers, or does this person really want to network with me? Now instead of seeing a purposeful personal invite to join, I feel like I’m responding to a blind “need a friend” convention connection!

There is no short cut to networking. This isn’t a Get Rich Fast game. I’m going back to follow the basics of growing healthy, meaningful connections – or quality vs quantity relationships. I’m sharing some pointers on how to grow a bountiful network of LinkedIn connections the right way.

  1. Complete your profile. Use all the spaces you can creatively to display not just your name, title, and company. LinkedIn carries a lot of SEO power, yet often when I click the LinkedIn hyper link, I still can’t figure out how to reach them unless I message them through the LI system. So, at a minimum, make sure your phone number is added to your title. Use the "headline" section to add phone, address (won't let you add your website here, though).

    Ruth Vogt Colorado Home Lender 

    Edit HEADLINE

     

    so contact info shows under name....

     Ruth Vogt Colorado Home Lender
  2. Get a customized LinkedIn URL. (Click on “edit your PUBLIC profile” and the link to request a customized URL will be on the right of the page.)

    Ruth Vogt Colorado Home Lender
    3.  Work on your networking skills by joining groups. Actually “connecting” with people and not just adding them as a connection. Big difference!Ruth Vogt Colorado Home Lender 4.. START a group! Just as powerful (and easy) as starting a group in Facebook.

     

 

5. Consider adding a LinkedIn company page. A great place to put “All About ME” posts in third person so it’s not looked at as bragging.

 

6. Connect your LinkedIn icon on ALL your social media posts.

 

7. Content is king, especially on LinkedIn. Unlike other social media sites, LI is about promoting businesses. Share details. Some of the most successful LinkedIn posts are 2,000 words.

 

8. “Amplify” your post. Just like you can “boost” an ad on Facebook, you can also generate more views on LinkedIn by paying to “amplify” it.

 

9.  Focus on solid content posts to create quality connections.

 

10. Ask yourself: Is LinkedIn a numbers game? Or is this a quality vs quantity platform?

Oh, and if you send me a Linked Invite to join your network, please add a note telling me you read my blog and would like to connect with me. Otherwise, I’ll wonder if you paid someone to send me an email blast that you sent to hundreds of other people!

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Opinions expressed here are the sole responsibility of the author, and do not necessarily reflect the view of Fairway Independent Mortgage.

Ruth Vogt Colorado Mortgage Lender Ruth Vogt, Sales Manager

 #LMB100023827, NMLSR# 257576

 Equal Housing Opportunity. 

 Regulated by the Division of Real Estate.

   www.ColoradoHomeLender.com

   ruthv@fairwaymc.com  303-881-7849.

 

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Rainmaker
4,485,341
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Great suggestsion Ruth.  We have a group on Linked In and belong to several others. Ocasionally I post blogs there.  A

Jun 05, 2017 02:21 PM #1
Rainmaker
156,763
Eva B. Liland Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service 661-714-1643

I have a LI account but never go there. Occasionally I get an email from LI, asking me if I know this person, I just delete it. Maybe now is the time to take a second look.

Jun 05, 2017 02:43 PM #2
Anonymous
hayat alishah

everything unfolds as you move ahead even with tortoise speed

Jun 05, 2017 07:39 PM #3
Rainmaker
579,324
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

Ruth, I have not spent much time on LinkedIn. It used to be more difficult to "connect" with members because you had to state how you were connected at at which job. At the very least, I need to pop over and make sure my profile is up to date. Thanks for the informative post and reminder.

Jun 06, 2017 07:06 AM #4
Anonymous
Geraldo Pontes Ferreira Júnior

Esclarecedor! Em matéria de conexão digital as coisas devem ser orgânicas, como o nosso desenvolvimento físico, mental e sensorial. Conteúdo consistente e sinceridade nas intenções!

Jun 06, 2017 08:19 AM #5
Rainmaker
449,041
Ruth Vogt
Fairway Independent Mortgage, LLS. Equal Housing Opportunity. Regulated by the Division of Real Estate. - Colorado Springs, CO
719-592-0855 Apply 24/7 www.ColoradoHomeLender.com

Pat Starnes I must admit, I do not spend a lot of time on LinkedIn either. However, it does pack quite a bit of SEO punch, so could be a missed opportunity if our contact info is clearly displayed in the Headline.

Jun 06, 2017 08:42 AM #6
Rainmaker
449,041
Ruth Vogt
Fairway Independent Mortgage, LLS. Equal Housing Opportunity. Regulated by the Division of Real Estate. - Colorado Springs, CO
719-592-0855 Apply 24/7 www.ColoradoHomeLender.com

Eva B. Liland with Century 21 Doug Anderson I have become very selective of who I accept, not just on LI, but FB as well. I delete 4 times as many as I accept. Especially get hit by recruiters and "coaches"!!

Jun 06, 2017 08:45 AM #7
Rainmaker
449,041
Ruth Vogt
Fairway Independent Mortgage, LLS. Equal Housing Opportunity. Regulated by the Division of Real Estate. - Colorado Springs, CO
719-592-0855 Apply 24/7 www.ColoradoHomeLender.com

Ron and Alexandra Seigel curious what the name of your LI group is... I would love to join it!

Jun 06, 2017 08:46 AM #8
Rainmaker
442,412
JoAnn Moore
The Mortgage Market of Delaware - Georgetown, DE
Home Loans in Delaware

Great post Ruth. I too am guilty of having lots of connections that I don't know. The groups idea is much better. Thank you for this informative post. 

Jun 06, 2017 09:15 AM #9
Rainmaker
449,041
Ruth Vogt
Fairway Independent Mortgage, LLS. Equal Housing Opportunity. Regulated by the Division of Real Estate. - Colorado Springs, CO
719-592-0855 Apply 24/7 www.ColoradoHomeLender.com

Ron and Alexandra Seigel I sent a request to join your group!

Jun 06, 2017 04:53 PM #10
Rainmaker
449,041
Ruth Vogt
Fairway Independent Mortgage, LLS. Equal Housing Opportunity. Regulated by the Division of Real Estate. - Colorado Springs, CO
719-592-0855 Apply 24/7 www.ColoradoHomeLender.com

JoAnn Moore Glad I'm not the only one guilty of being lured into accepting too many "invites"! 

Jun 06, 2017 04:55 PM #11
Rainmaker
5,421,221
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

I have over 3,000 followers on LinkedIn but actually know a small percentage of them.

Jun 10, 2017 10:52 AM #12
Rainmaker
449,041
Ruth Vogt
Fairway Independent Mortgage, LLS. Equal Housing Opportunity. Regulated by the Division of Real Estate. - Colorado Springs, CO
719-592-0855 Apply 24/7 www.ColoradoHomeLender.com

Roy Kelley Do you target folks by location, occupation, or do they all find you?

Jun 10, 2017 01:34 PM #13
Rainmaker
1,495,397
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

LinkedIn offers insights for posts shared, whether you have a business page or not. Unless you run an enterprise-level brokerage, it’s recommended that you use an individual page for your presence on LinkedIn. It’s easier to manage and connect on an individual level on LinkedIn. 

Oct 29, 2017 12:26 PM #15
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