Which do you prefer – a 6 oz. Tenderloin or a 24 oz. T-bone?

Services for Real Estate Pros with Marte Cliff Copywriting

If you’re a meat-eater, I’m sure you have the answer to that. Personally, I prefer the 6 oz. tenderloin. There’s no way I could tackle a giant T-bone, although I know people who could and would.

I feel the same way about information.small steak

Today I came across an article offering 70 tips for writing better content. My first thought was “ugh,” but then I thought I probably “should” have a look. I skimmed through the first 6 or 8 – each of them nearly a page long – and gave up on it.

Had I seen something new, perhaps I’d have stuck it out. Perhaps. As it was, it was the same old things we already know: Be yourself, write with a natural voice, be honest, know your audience, write to one person, etc. They had expanded on each of those points to get to about 400 words, so it wasn’t just 70 points, it was 70 very wordy points.

Even if the subject was new and I was interested in learning it, for me 70 tips in one article is akin to a 24 oz. T-bone – just too much to chew and digest at one time.

I’d much rather see ten articles with 7 tips each than one gigantic offering like that. BUT - many experts are saying that if we want to please Google we have to write 2,000, 3,000, or even 5,000 words in a blog post.

And I know that I may just be a contrarian.

So my question for you is this: Do you read them? If so, do you read every word or just skim? And whether you read every word or skim, do you think you get full value from getting that much information all at once? Or do you treat those posts like textbooks and keep coming back to read more?

I’m interested in pleasing Google, as we all are. But I don’t think I can force myself to write a 5,000-word blog post.

Can you?


Image courtesy of KEKO64 at FreeDigitalPhotos.net


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Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA
Future Home Realty - Seminole, FL
Providing the integrity and service you deserve.

I will usually read a paragraph or two and if it catches my interest, I keep reading until it doesn't. Don't think I would ever take the time to read a blog that was thousands of words. I just don't have that much spare time. 

And, oh, by the way....my favorite steak in a flat iron. 

Jun 05, 2017 08:00 PM #1
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Stavrula "Sam" Crafa, RNC, GRI, CDPE If an article that long really caught my interest I might come back to it to read more later - but if the material was new and I needed or wanted to learn it, I wouldn't want 70 separate points all at once. When it's padded to create more word length, I lose interest almost immediately.

Thanks to you, I looked up Flat Iron steak to see where it came from - so I did learn something new today. Thanks!

Jun 05, 2017 08:11 PM #2
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Marte loved the analogy just on a side note we hardly have any red-meat:)) the only time I have it is if we go out to dinner. The kitchen has not had red meat in at least 15+ years or more:)) and I am all for short nuggets:))Endre

Jun 05, 2017 09:42 PM #3
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Marte Cliff - frankly, I do not have the patience of reading the post that long!

(And I can't write long posts either - unless the topic demands! And there are no topics that would want me to write pages and pages of so-called 'content'!)

Jun 05, 2017 09:54 PM #4
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

I will take the 24 ounce T-Bone, but i want my blogs on the short side.

Jun 05, 2017 09:58 PM #5
Pete Xavier
Investments to Luxury - Pacific Palisades, CA
Outstanding Agent Referrals-Nationwide

In the process of Ad copy-writing myself. Short & sweet with potency is what I've learned...got to make it SIZZLE!

Jun 05, 2017 09:59 PM #6
Joan Cox
Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Marte, I so agree, and when I heard it was better to write posts with 1,000+ words, I had to pass.    I prefer the smaller piece of steak too!  

Jun 06, 2017 06:09 AM #7
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Marte. I agree with you both on the steak and the information. Don't want to be overwhelmed.

Jun 06, 2017 06:23 AM #8
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Marte - I certainly can't and it would just be filler.  I concentate on writing 500 words of meaningful content.

Jun 06, 2017 08:26 AM #9
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Marte - I do long reads often, but only when they're well written and have information I need or am interested in. Word count isn't usually a great criterion for the writer to target.

Jun 06, 2017 01:46 PM #10
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

70 tips would almost certainly consume a huge amount of content.  Most readers would likely ride off into the sunset before getting through it!  Sometimes less is more!

Jun 07, 2017 04:33 PM #11
Laura Allen, Lake Tahoe - Truckee Real Estate for Sale www.TahoeLauraLuxuryHomes.com
Coldwell Banker, Tahoe City, CA (530) 414-1260 - Tahoe City, CA
Tahoe Real Estate Agent Helping Buyers and Sellers

Marte Cliff - You've raised a great topic for discussion.  I think it comes down to the subject, content, organization, and how the information is presented to the reader.  I'm okay with longer posts if they are giving me the information I am looking for!   

Jun 08, 2017 12:16 AM #12
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Great topic, Marte.  I agree with you but, then again, as Laura Allen, Lake Tahoe - Truckee Real Estate for Sale www.TahoeLauraLuxuryHomes.com said it depends on various factors.  For me, a big factor is ease of reading.  It needs to be well organized, concise and easy to read.  Perhaps it's my "old" eyes... or my aging level of patience.    I do tend to prefer short concise content.  I will read 10 of those posts over 1 long one.  I have even worked hard on making my posts short, taking out filler, for quick easy reading.

Jun 24, 2017 09:39 AM #13
Corinne Guest
Barrington Realty Company - Barrington, IL
The Choice of Professionals for Luxury Home Buying

I have written an 11,000 post and plent of 1,000 word posts. Both get the best information at the top, the rest frankly is not for them, it is for Google. My 3,000 word pages are written for the big G to agree that I am worthy of positioning. I know my buyers rarely care, they just want the fastest funnel route to homes! So that's dead center, top of page. As for me, well I will read if I am in research mode, I won't if I need a quick result. It takes all sorts to write and all types of visitor, so I pander to all.

Jun 28, 2017 08:44 AM #14
Nathan Gesner
American West Realty & Management - Cody, WY
Broker / Property Manager

70 tips? Those aren't tips! That's an entire course. I don't know how long my longest post would be but I'm certain it wasn't 5,000 words. It has to be a pretty in-depth article to justify that much writing and I would have to be pretty interested in the topic to justify reading it.

Jul 07, 2017 05:27 AM #15
Paul McFadden
Paratex - Seattle, WA
Pest Control, Seattle, WA.

Small bites are always better!

Jul 07, 2017 06:44 AM #16
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