Working Internet Leads Is All About Providing Information

Real Estate Broker/Owner with Tutas Towne Realty, Inc and Garden Views Realty, LLC BK607690

Garden Views Realty in Winter Garden Fl


Hi folks. As some of you may know, I have just recently started a new endeavor. I have teamed with my younger brother Kinn at Garden Views Realty, LLC. Garden Views Realty is a boutique brokerage located in Winter Garden Florida.


Having basically worked from home and as a solo agent for over 20 years this is quite the adventure for me.


We are basically starting from scratch. New area. Not much market knowledge. And no past business for referrals.


Our first goal is to fast start a database of people in Winter Garden Florida who are looking to sell  their properties.


So we did what every agent loves to do…...we are paying for leads!


Google PPC and Facebook ads have provided roughly 150 Winter Garden Florida Real Estate leads in about 45 days.


This is how we handle them.


Having been in sales of some sort most of my life the most important thing I have learned NOT sell folks. My job as a "salesperson" is to persuade people to make decisions that are beneficial to them and to me. TLW says I am a manipulator. She's wrong. I am a persuader.


You must remember folks searching on the Internet are after information. This is VERY important to understand. They do NOT want to be sold. It’s my opinion that If you try to sell them the game is over.


Your response back to an Internet inquiry should be designed to:


  • First and foremost....answer their questions.


  • Provide additional information.


  • Be non intrusive.


  • Build trust and likability.


  • Invite further interaction.



    Let them know you will be following up.


Now folks, having a blog goes a long way to achieving these goals.



The key is to get your information in front of them without selling. What this does is create a non threatening environment where the consumer can get the information they are searching for without feeling like they are being sold or coerced into dealing with a "salesperson" when they are not ready.


You want to be a resource. A source of information that the consumer sees as valuable. You want them to feel comfortable enough to come back. And they will come back if you have the information they are searching for.


Also remember, folks are on the Internet searching not only because they want information but because they want it quick. If you do get an inquiry you must respond immediately. If you don't respond instantly or at a minimum within a couple of hours you can be sure they have moved on.


You will have more success converting Internet prospects by sending them "anything quickly" than sending them "something more comprehensive" later.


I hope this helps.


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***I am NOT an Attorney nor do I play one on TV. Click the button below for my Bio.

The BIO for Bryant Tutas


 Tutas Towne Realty, Inc handles Florida real estate sales, Florida short sales, Florida strategic short sales, Florida pre-foreclosure sales, Florida foreclosures in Kissimmee Florida Short Sales, Davenport Florida Short Sales, Haines City Florida Short Sales, Poinciana Florida Short Sales, Solivita Florida Short Sales,  Orlando Florida Short Sales, Celebration Florida Short Sales, Windermere Florida Short Sales. Serving all of Polk, Osceola and Orange Counties Florida. Florida Short Sale Broker. Short Sale Florida.

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Comments (6)

Eva B. Liland Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service 661-714-1643

Good luck in your new endeavours, I am sure you'll do well.

Jun 06, 2017 10:11 AM
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Bryant Tutas Congratulation, and wishing you all the success in the new endeavors.

Jun 06, 2017 05:12 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Bryant- you're so right about this. Consumers want information and will follow sites and people who will offer that.  Best of luck to you!!!!

Jun 06, 2017 05:23 PM
Bryant Tutas
Tutas Towne Realty, Inc and Garden Views Realty, LLC - Winter Garden, FL
Selling Florida one home at a time

Thanks guys!!

Jun 07, 2017 03:10 AM
Kasey & John Boles
Jon Gosche Real Estate, LLC - - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

Good luck in your new endeavor!  We have been working Internet leads since we began in this business 13 years ago.  It is how and why we are successful, but it is absolutely a different way of doing business and not all agents understand how to do it successfully.  Best wishes on converting many of those 150 leads.  -Kasey

Jun 07, 2017 03:41 PM
Dave Halpern
Dave Halpern Real Estate Agent, Inc., Louisville, KY (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

The first conversation with an internet lead is actually a double interview. The agent is screening them and they are screening the agent, whether they know it or not.

Jul 15, 2018 07:16 PM