Hi folks. As some of you may know, I have just recently started a new endeavor. I have teamed with my younger brother Kinn at Garden Views Realty, LLC. Garden Views Realty is a boutique brokerage located in Winter Garden Florida.
Having basically worked from home and as a solo agent for over 20 years this is quite the adventure for me.
We are basically starting from scratch. New area. Not much market knowledge. And no past business for referrals.
Our first goal is to fast start a database of people in Winter Garden Florida who are looking to sell their properties.
So we did what every agent loves to do…...we are paying for leads!
Google PPC and Facebook ads have provided roughly 150 Winter Garden Florida Real Estate leads in about 45 days.
This is how we handle them.
Having been in sales of some sort most of my life the most important thing I have learned is...do NOT sell folks. My job as a "salesperson" is to persuade people to make decisions that are beneficial to them and to me. TLW says I am a manipulator. She's wrong. I am a persuader.
You must remember folks searching on the Internet are after information. This is VERY important to understand. They do NOT want to be sold. It’s my opinion that If you try to sell them the game is over.
Your response back to an Internet inquiry should be designed to:
First and foremost....answer their questions.
Provide additional information.
Be non intrusive.
Build trust and likability.
Invite further interaction.
Let them know you will be following up.
Now folks, having a blog goes a long way to achieving these goals.
The key is to get your information in front of them without selling. What this does is create a non threatening environment where the consumer can get the information they are searching for without feeling like they are being sold or coerced into dealing with a "salesperson" when they are not ready.
You want to be a resource. A source of information that the consumer sees as valuable. You want them to feel comfortable enough to come back. And they will come back if you have the information they are searching for.
Also remember, folks are on the Internet searching not only because they want information but because they want it quick. If you do get an inquiry you must respond immediately. If you don't respond instantly or at a minimum within a couple of hours you can be sure they have moved on.
You will have more success converting Internet prospects by sending them "anything quickly" than sending them "something more comprehensive" later.
I hope this helps.