How do you measure if your real estate business is on the right path?

Real Estate Broker/Owner CA#01772851 HI#RB21268


This seems to be an appropriate time to look back and see if your real estate business is on the course you have set for it. We are just about at the half way point of the year and its time to evaluate our business strategies.

Looking back the past 6 months, I see that the following plans are humming right along:

1. The Rothwell Realty Inc. name recognition is high. Mid-2016, I started a marketing campaign that ties me to this brokerage name. Before that, I marketed my real estate services under my name and as an independent broker. For some reason the public as well as other agents feel better about the fact that I'm part of a corporation, even though it's mine. Strange, isn't it? I actually started the corporation 3-1/2 years ago when I first opened up my real estate office in its current location in Carmel-by-the-Sea (on Dolores between 5th & 6th - in the heart of its downtown business district).

2. My personal name recognition, Hella Mitschke Rothwell, has also skyrocketed to levels that I could not have imagined a year ago. Through my affiliation as a board member and organizer of the Carmel Art Festival, I became part of a movement to bring greater awareness to Carmel-by-the-Sea. Several long standing events were inadvertently tossed together to have the city help us in our marketing efforts. The public as well as businesses in town got involved, and next thing I knew, I was speaking at many commission hearings, council meetings, etc.

3. How did that translate into actual business for me? It looks like 2017 will be a banner year once again. And that's pretty much all I want to say on the subject until I get further through the year. We are just coming into our busy summer and early fall season, and I'm in the process of picking up several new listings.

Do I have plans to change anything during the next few months? Or add any marketing?

I only mention it because I seem to be getting a lot of calls from various online entities to entice me to get on board, but the answer is NO. At this point its premature to add anything else.

What I am doing is updating things like office equipment, new phones, things that make my daily life easier.

Can't wait to see how the rest of the year plays out!





Posted by

Hella Rothwell at Carmel Beach during Concours WeekCarmel-by-the-Sea Beach and Pebble Beach Golf Course California

Whether buying or selling oceanfront, oceanview, commercial or any type of real estate in Carmel, Pebble Beach, Pacific Grove, Monterey, Carmel Valley and Big Sur, I can help you. Call me and let's meet in my Carmel-by-the-Sea office in Su Vecino Court on Dolores between 5th & 6th.

Or we can just chat on the phone to discuss your real estate needs.

Are you out of the area? No problem, I often never even meet my clients. The whole transaction is handled long distance.

As an independent real estate broker licensed in California and Hawaii, I can represent you with residential real estate, commercial properties & investment opportunities.

For more information &


Member: National Association of REALTORS, California Association of REALTORS, Hawaii Association of REALTORS, Del Norte Association of REALTORS, Honolulu Board of REALTORS. Also MLS Listings in California.


Hella Mitschke Rothwell (R)

Real Estate Broker/Owner/Realtor®
Licensed in California #01772851 & Hawaii #RB-21268

Tel. 831-626-4000 

Fax 1-877-822-9332

ROTHWELL REALTY INC.: Su Vecino Court, Lincoln & Dolores between 5th & 6th, Carmel-by-the-Sea, CA 93921


MAILING: P.O. Box 4554, Carmel-by-the-Sea, CA 93921


Hella Rothwell's Facebook Page       Hella Rothwell's YouTube videos      REALTOR LOGO      Equal Housing Logo


Disclaimer: Hella Rothwell does not guarantee nor is in any way responsible for the accuracy of the information provided herein, and provides said information without warranties of any kind, either expressed or implied.


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Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

Fascinating that adding the corporation has expanded your brand.  Gary Keller started answering the phone in such a way to make it sound like he was a much bigger company than he was at the time - it worked.

Jun 06, 2017 07:59 PM #1
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Hella interesting, I am right now in escrow on five properties negotiating two others and I am a one man show... I guess I am OK with that...Endre

Jun 06, 2017 11:56 PM #2
Kat Palmiotti
Grand Lux Realty 914-419-0270 (NY),, (MT) 406-270-3667, more information to be provided shortly - Kalispell, MT
The House Kat

Good for you! I'm glad all is going well so far this year. You're smart to say "NO" to further changes until you know how all the ones you already make will play out.

Jun 07, 2017 02:47 AM #3
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Hella M. Rothwell, Broker/Realtor®

Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea
How can I help you with Carmel, California real estate?
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