I recently wrote a post over on my main blog on how using a drone for aerial stills and video can provide enhanced marketing for our home sellers.
Aerial views, for now, offer a unique view to capture a home buyers attention. The newness and novelty alone will draw in home buyers.
The other thing that aerial stills and videos can do is highlight the home in its surrounding that cannot be captured from the ground. In the video below you will see this home has a stunning location on the salt marshes. The reason the owners built this custom home.
Make no doubt about it drones are coming. In the upcoming years drone aerials will probably become the norm and not the exception. Home buyers will start to expect it as drone technology becomes cheaper and the drones become easier and easier to fly.
"According to MLS statistics, homes with aerial images sold 68 percent faster than homes with standard images"
So like me, you are propbably wondering do I need to job on the drone bandwagon? should I buy a drone? should I hire a service?
A few years ago I knew I probably wanted to jump on the drone bandwagon and this past August the FAA made drone photography feasible for a real estate agent.
My office has bought the drone equipment and has a licensed operator to provide aerial photogaphy to our home sellers in Tewksbury MA and the surrounding area.
5 Things You Need to Know About Drones for Real Estate
I thought I would share 5 things you need to know if you are considering purchasing a drone for use with your real estate business.
- You need to be licensed- Using a drone commercially (for your real estate business) requires you to have a remote pilots license. It requires studying flight maps learning weather systems and passing a test. Don't do it without a license!
- You will need to spend a minimum of $500 on a drone- DJI is probably the leader in drones equipped with cameras. They just came out with the new Spark for about $500. I have opted to use the DJI Phantom 4 for about $1400 dollars. Remember you are paying for a drone with the latest technology but also a camera with enough qulity for the MLS.
- Advanced drones are easier to fly than you think- The technology is incredible with the new batch of drones just coming out. There are crash detections systems, gps positioning systems and some very awesome features that make flying one relatively easy. Get into trouble? Just let go of the controls and it will hover in place or hit the home button and it will return to the spot it took off from.
- You need to practice- While flying drones is relatively easy, don't expect to fly it out of the box on your first real estate shoot. It requires practice and a lot of it. It is one thing to fly in an open field, but another thing to fly in a neighborhood trying to take video and stills. (you will crash) Just don't do it at your clients house!!
- It is a two person job- Flying a drone and taking stills and video is a two person job. It requires the operator to man the drone and the camera while a spotter always keep a line of sight on the drone.
So here is my first run at a quick promotional video highlighting aerial and video stills from a drone.
I would love to hear any other tips from agents that have jumped into drone photography. Please feel free to comment away!!