5 Things You Need to Know About Drones for Real Estate

By
Real Estate Agent with EXIT Realty- Massachusetts Short Sales & Residential Sales
https://activerain.com/droplet/55cF

I recently wrote a post over on my main blog on how using a drone for aerial stills and video can provide enhanced marketing for our home sellers

Aerial views, for now, offer a unique view to capture a home buyers attention.  The newness and novelty alone will draw in home buyers. 

The other thing that aerial stills and videos can do is highlight the home in its surrounding that cannot be captured from the ground.  In the video below you will see this home has a stunning location on the salt marshes.  The reason the owners built this custom home. 

Make no doubt about it drones are coming.  In the upcoming years drone aerials will probably become the norm and not the exception.   Home buyers will start to expect it as drone technology becomes cheaper and the drones become easier and easier to fly.

RISMedia-

"According to MLS statistics, homes with aerial images sold 68 percent faster than homes with standard images"

So like me, you are propbably wondering do I need to job on the drone bandwagon?  should I buy a drone? should I hire a service?

A few years ago I knew I probably wanted to jump on the drone bandwagon and this past August the FAA made drone photography feasible for a real estate agent.  

My office has bought the drone equipment and has a licensed operator to provide aerial photogaphy to our home sellers in Tewksbury MA and the surrounding area.

 

5 Things You Need to Know About Drones for Real Estate

 

I thought I would share 5 things you need to know if you are considering purchasing a drone for use with your real estate business.

  1. You need to be licensed- Using a drone commercially (for your real estate business) requires you to have a remote pilots license. It requires studying flight maps learning weather systems and passing a test.  Don't do it without a license!
  2. You will need to spend a minimum of $500 on a drone- DJI is probably the leader in drones equipped with cameras.  They just came out with the new Spark for about $500.  I have opted to use the DJI Phantom 4 for about $1400 dollars.  Remember you are paying for a drone with the latest technology but also a camera with enough qulity for the MLS.
  3. Advanced drones are easier to fly than you think- The technology is incredible with the new batch of drones just coming out.  There are crash detections systems, gps positioning systems and some very awesome features that make flying one relatively easy.  Get into trouble? Just let go of the controls and it will hover in place or hit the home button and it will return to the spot it took off from.
  4. You need to practice-  While flying drones is relatively easy, don't expect to fly it out of the box on your first real estate shoot.  It requires practice and a lot of it.  It is one thing to fly in an open field, but another thing to fly in a neighborhood trying to take video and stills.  (you will crash) Just don't do it at your clients house!!
  5. It is a two person job-  Flying a drone and taking stills and video is a two person job.  It requires the operator to man the drone and the camera while a spotter always keep a line of sight on the drone.

So here is my first run at a quick promotional video highlighting aerial and video stills from a drone.

I would love to hear any other tips from agents that have jumped into drone photography.  Please feel free to comment away!!

 

 

close

Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Technology & Tools
Groups:
Gadgets, Tools, & Extras
Photography, Advanced
Aerial, Pole, Kite, and RC Photography
High Dynamic Range Photography
Tags:
photography
photgraphy for real estate
drone
drone photography
drones for real estate

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainer
23,134
Larry Lynch
Rose Capital Realty, Inc - Tyler, TX
Every Home In Its Best Light.

Our Phantom 4 works fine for farms, ranches, waterfront and homes on larger lots, but I would be hesitant to put it up in a subdivision. This is Texas...people have guns and demand their privacy be respected.The Broken Heart Ranch

Jun 16, 2017 07:10 AM #42
Ambassador
4,047,397
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

We are certainly seeing a dramatic surge in the use of drones. I haven't used one yet...and would use a service for it when the time comes (there are several drone businesses that have a great rep and do good work in our area). Thanks for a useful overview, Kevin!

Jeff

Jun 16, 2017 07:57 AM #43
Anonymous
Shelley Kindya-Haglund

Great post and information. I recently took an in depth class on drones offered by our local Board and there was an attorney present. I am not sure about your state but here in Florida if you operate a drone commercially it is a very wise idea to be insured and this insurance is not cheap. There are videos on You Tube showing exactly why...an agent taking ariel photos of a home and nearly smashing into a home owner and crashing into a garage door. Not a good scenario if you do not carry Drone insurance. Brokers check your liability insurance to see if you are covered. I was made aware of an app that is available to purchase this commercial Drone insurance on each single use basis. You also must make sure if flying close to any airport,airstrip or military installations that you are well aware of the no fly zones and TFR's (temporary flight restrictions).You can also not operate a drone around stadiums with sporting events one hour before and one hour after the event. Check out the FAA airspace restrictions before flying. https://www.faa.gov/uas/where_to_fly/airspace_restrictions/
Also the FAA states if you are operating the Drone commercially(Real Estate photos) You must pass an initial aeronautical knowledge test (FAA-approved) and must be vetted by the TSA(Transportation Safety Administration). https://www.faa.gov/uas/getting_started/fly_for_work_business/
This FAA website also gives you all the operating rules.
This class really opened my eyes to the considerations that must be met before operating a drone commercially. I do not want to deter anyone from offering the best marketing photos for their sellers, but please do your due diligence before flying a Drone for your real estate business.

Jun 16, 2017 11:28 AM #44
Rainer
6,837
Shelley Kindya-Haglund
Destination Florida Realty, Inc. - Spring Hill, FL
Real Estate Broker/Owner Serving North Tampa Bay

Forgot to login for my last post! I was just so anxious to let you all know some of the great information I learned in that Drone class!

Jun 16, 2017 11:31 AM #45
Rainer
6,342
Sara McLlenan
Realty Galore, LLC - Phoenix, AZ
Certified Negotiator, "Go-To Broker"

GREAT post. I have not had the need to use drones on listings in AZ as of yet. But, I have considered getting one for myself. I appreciate the specific, information feedback from our fellow Realtors around the country. 

 

I learned so much today. THANK YOU.

Jun 16, 2017 01:03 PM #46
Rainmaker
526,805
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Very interesting! I've seen drone shots--they are impressive!  This world is changing so fast..

Jun 18, 2017 06:07 PM #47
Rainer
207,896
Donny Carter
Carter & Roque Real Estate - Frostburg, MD
Mountain Maryland Real Estate Expert

Very nice! A drone could help to capture some of the surrounding homes with amazing mountain (and lake) views.

Jun 19, 2017 09:21 AM #48
Rainmaker
178,651
Kevin Vitali
EXIT Realty- Massachusetts Short Sales & Residential Sales - Tewksbury, MA
Helping Massachusetts Home Buyers and Home Sellers

It certainly can Donny Carter 

Jun 19, 2017 01:54 PM #49
Rainmaker
127,649
Victoria CB Trees
Victoria CB Trees Real Estate Services - Chiloquin, OR
Principal Broker

Excellent information, thanks so much!  Do the drone cameras come with software for editing?  Or do you need to use something separate?

Jun 20, 2017 01:32 PM #50
Rainmaker
178,651
Kevin Vitali
EXIT Realty- Massachusetts Short Sales & Residential Sales - Tewksbury, MA
Helping Massachusetts Home Buyers and Home Sellers

DJI has a very simple editor for your phone Victoria C.B. Trees  it would have been very hard to edit the short clip I did on it.  I happen to use Adobe Premiere which is a professional level editor. 

I am sure there are much simpler editors for someone just getting started.  Adobe makes a consumer version for around $120 and should be way more than you need.

Jun 20, 2017 02:56 PM #51
Rainmaker
525,704
Dave Halpern
Keller Williams Realty Louisville East (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

Drone photography is especially effective for properties with acreage and other features that are hard to appreciate with pictures from the ground level only.

Jun 22, 2017 11:28 AM #52
Anonymous
Ray Logan

I'm not sold on the use of drones other than for some very unique properties and locations. Vendors keep adding more and more for agents to pay out of their commissions promising the latest and greatest along with more sales. Truth be told (at least in my head anyway) if you price a home to sell in ANY market, it's gonna sell. Drones and other newfangled gadgets are not going to sell an overpriced listing nor are they going to give a buyer the feeling they get when they walk thru a home within their price range and it reaches out and grabs them.

Jun 22, 2017 05:15 PM #53
Rainmaker
464,814
Bruce Hicks
Best Homes Hawaii - Honolulu, HI
Your Lifetime Friend/Helper!

Kevin Vitali I clicked LIKE.  Don't think you need a license for flying inside a home.  I have used a little $100 drone to do video INSIDE only on a condo.  Worked decently.  We got it sold in 2 weeks.

Jun 24, 2017 10:13 AM #54
Rainmaker
178,651
Kevin Vitali
EXIT Realty- Massachusetts Short Sales & Residential Sales - Tewksbury, MA
Helping Massachusetts Home Buyers and Home Sellers

Bruce Hicks I imagine you dont need a license to fly inside because you are not in air space.  There is easier way to do video inside like the DJI Osmos.

Jun 27, 2017 11:42 AM #55
Anonymous
Scott Rippy

But you do need license to fly outside and in some cases You'll need to notify FAA of your flight plans!

Aug 29, 2017 11:59 AM #56
Rainmaker
178,651
Kevin Vitali
EXIT Realty- Massachusetts Short Sales & Residential Sales - Tewksbury, MA
Helping Massachusetts Home Buyers and Home Sellers

Scott- you do need a license to fly it outside for commercial use... ie real estate!  As far as flight plans it depenends on what airspace you are in....

Aug 29, 2017 02:28 PM #57
Anonymous
Bob Stekeur

If you think it's expensive to hire a professional, wait until you hire an amateur.Www.eyedronephotography.com

Aug 29, 2017 05:38 PM #58
Rainmaker
178,651
Kevin Vitali
EXIT Realty- Massachusetts Short Sales & Residential Sales - Tewksbury, MA
Helping Massachusetts Home Buyers and Home Sellers

Bob-  Nice spammy comment.  I don't mind you using my posts to promote yourself, but don't be a complete dirt bag.  Add something of value of why it may be better to hire a professional etc...  When you add a comment like that anonymously your turn off a large group of people, not promote yourself. 

In this business not every listing warrants spending 100's or 1000's of dollars on drone photography, photography, 3d virtual tours, etc.... And many are capable of doing their own if they set their mind to it.  I personally brought it in house so we can offer it on any priced listing where it might warrant it.

 

Aug 29, 2017 05:44 PM #59
Rainmaker
2,782,358
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I still want to get to the point where drones order pizza or rather deliver pizza like they were supposed to years ago. That would be fun times!

Feb 19, 2018 11:29 PM #60
Rainmaker
178,651
Kevin Vitali
EXIT Realty- Massachusetts Short Sales & Residential Sales - Tewksbury, MA
Helping Massachusetts Home Buyers and Home Sellers

that certainly would be nice Laura Cerrano 

Feb 20, 2018 05:26 AM #61
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
178,651

Kevin Vitali

Helping Massachusetts Home Buyers and Home Sellers
Have a Question? Ask Now!!
*
*
*
*
Spam prevention

Additional Information