A Rainy Day

It seems our neck of the woods has had more rain than sunshine lately.  We know it will end, but we also know that since it’s hurricane season, a rainy day is something of a regular occurrence.  We’ve all heard that we should save up for a rainy day in case something unexpected happens.  While this idiom is appropriate for saving money, it can also be appropriate in your real estate career.

Saving for a rainy day makes sense, and for REALTORS® and real estate agents, it’s a matter of success or failure of careers.  Most of you know real estate is cyclical in nature, but unlike the cycle of the seasons, it’s a little more difficult to predict.  Historically, we have four cycles that enable us to better forecast highs and lows of the real estate market.  Nothing is set in stone, however, so it’s not that difficult for a rainy day to come without us being prepared.

In your world, a rainy day is a day with no activity.  You have no listing appointments, you aren’t working with any buyers, referrals are nil and lead generation has been unsuccessful.  If these conditions continue for more than a few days, most of us panic.  A rainy day comes, and the more successful agents are those with listing inventories already established.  Because of those listing inventories, fear or not having a buyer is less ominous than with an agent who has no listings and no buyers.

I agree with agents who tell me working with buyers can be fun.  It allows them to look at houses, which is what made them appreciate this business in the first place.  I have preached until I am blue in the face about this, and I will continue preaching about it until I can no longer preach!  If you don’t have a listing inventory, you are never going to be consistently bringing in an income from the practice of real estate.  And when you are not bringing in an income from the practice of real estate, you are in the middle of a rainy day.

As I write this blog, it is raining outside and I admit that I am not motivated to do a heck of a lot today.  I am writing this blog because it’s a rainy day and I can see the benefit of having an inventory of blogs to post, especially on days when I am too busy to write them.  The analogy is that you should have an inventory of listings to rely on when you have a rainy day.  Someone else will sell your listings and your income will continue unscathed.  A rainy day doesn’t have to affect you negatively.  With an inventory under your belt, you’ll be able to concentrate on professional development, networking, lead generation and more buyers.

TEAM Hughes Real Estate School is here, whether it’s a rainy day or not.  Count on us to get you through your education – just call us and make it happen.