Three Steps to Writing a Great Description for Your Listing

Real Estate Technology with ReferralExchange CA License #01426453

You’ve collected up all your photographs, noted down all the relevant property information and now you just have to write the description and upload! Sometimes, it’s not always as easy as it sounds, is it? Don’t worry, you’re not alone. It can be challenging to write the perfect description that is both informative and engaging, and that sets your listing apart from the rest. To give you a hand with yours, we’re sharing how to write the perfect property description.

Step 1: Organize your notes and all relevant information. Try and get as much information and details as you can such as square footage, special features, garage space, back yard/garden size, etc. Round up every aspect of the home that you think prospective buyers might be interested in.

Step 2: Think about your audience. Is the home in a bustling urban area close to bars, restaurants, shops and nightclubs or is it in the country? Not only is this information valuable as it fully informs potential buyers, it also helps you understand what sort of people are going to want to buy your property (e.g., families, first-time home buyers), allowing you to write a description targeting them. The more local information you can share that is tailored to that audience, the better.

Step 3: Put it down on paper. Start by writing a little introduction on your property and then write up a short description for each room. Put yourself in the buyer’s shoes to help them envision themselves living there. Be careful not to overuse words like beautiful and elegant. Use a couple here, but don’t describe every aspect of the property like that, since doing so doesn’t provide specific information.

Kevin Hall, a property writer from Academized explains, “When writing a property description, you want to build up this impression in your readers head that places them in your property as they read it. Using phrases such as ‘Imagine yourself’ doing this in your kitchen, or ‘Relax with beautiful views from your bedroom’ to really entice the reader into wanting to come and see this for themselves.”

Writing tools
If you’re having trouble summarizing all the impressive features of the home you’re listing, these tools can help.
Paper Fellows: This online writing community is great if you're just starting out writing. They're especially helpful if you need help with your grammar. Share your writing with the community, and they'll help you improve.
Easy Word Count: This handy tool will check the length of any piece of writing. It's a good tool for you, as there are often length limitations on property listings.
Do My Assignment: Before you start writing, you'll need to conduct market research. This company can help you out, so you know exactly who you should market to.
Write My Ads: This service helps agents create fresh content for their listings, ads, publications, etc.

All in all, the most important things to remember with your description is to pack it full of relevant, detailed information, keep it engaging and neutral and really drive forward the sale!

BIO: Mary Walton is an editor at College Essay Writing Service, she lives in Santa Monica with her family. Being in copywriting and content marketing for seven years she enjoys sharing her knowledge and experience with readers. Mary writes for UK dissertation writing service. She is also a blogger and writes at Simple Grad. Read her latest blog post - Review.

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Lisa Fettner

VP Marketing

Referral Exchange



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