Become a Social Media Super Sleuth

Services for Real Estate Pros with Second Self Virtual Assistance

Why You Should Become a Social Media Super Sleuth

Listening to Social Media Conversations in Your Niche

Social media has become THE way to communicate with the world.  It gives you an excellent opportunity to meet new people, connect with old friends and learn new things.  In business, you can connect with prospective and past clients.

Checking in on your niche business leaders gives you the latest news, successful business techniques and more.  If you want to know what your competition is doing, start snooping.   A little detective work can go a long way toward your success.

Remember your past and current clients.  You'll probably find them on social media.  By connecting, you will be a trusted resource for solutions to their pain points.  You will also have access to their friends and followers.

Sleuthing requires a lot of listening.  Listening to your competition and business contacts' conversations can be transformative for any business.  Find out what their frustrations and hopes are.  Learn what your competition is doing to build their business and fulfill a need.

Pay attention to hashtags on social media accounts like Twitter and Instagram.  Hashtags alert you to trending topics in your industry.  Use that opportunity to share what you find with your social media followers.  They will appreciate the latest information and gain trust in your knowledge and ability to help them.

"No one has ever become poor by giving." ~Anne Frank

Diary of Anne Frank: the play


Listen to what your competition and target market is talking about.  Then, share your knowledge with them about their concerns and goals.  Research what others are saying and doing.  Spy on your competition and then find solutions to the issues your social media contacts are concerned about.

Be the super-sleuth for your business.  Keep your competitive edge with research, sharing and snooping!  Your social media contacts will know who to turn to with their questions, concerns and business.

When you get a chance, head over to my video tutorial, "Social Media Lead Generation Tips".  You'll find a checklist for using social media as lead generation tool.  


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Bob Wilkinson
Keller Williams - Boone, NC
Specializing in Real Estate of The High Country

Social Media is huge nowadays and those who started Real Estate years ago used to pen and paper have to learn a way to update to the modern age, which includes being a detective at times. 

Jun 15, 2017 09:42 AM #1
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Pamela- love this and I'm laughing at myself because it seemed to take me forever to figure out hashtags!!!! You make an excellent point to pay attention to hashtags to learn what's trending. 

Jun 15, 2017 05:53 PM #2
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224


                        Thank you Pamela Cendejas 

Jun 17, 2017 06:37 PM #3
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

Great post!  I can see why Kathy chose to highlight it this week!

Jun 18, 2017 06:49 AM #4
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Social media is just another way to connect virtually with others. While it is popular I believe there will be more changes coming making it effective,

Bold class offers Social Media training (paid intensive class). Most people dwelled to one site and have just that much time in connecting with others.

Jun 18, 2017 06:21 PM #5
Kat Palmiotti
Grand Lux Realty, 914-419-0270, - Monroe, NY
The House Kat

There is a lot of information out there in the "cloud" and it does make sense to pay attention to what people are saying.

Jun 19, 2017 03:21 AM #6
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

Thanks for reminding USA to keep our ears open in a variety of media

Jun 19, 2017 03:47 AM #7
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

You can pick up on so much by following and participating in social media, Pamela Cendejas ... you're so right.  There are real conversations taking place and valuable sharing of information.  You can get a real education ... and improve your business all at the same time ...


Jun 19, 2017 08:15 AM #8
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Hashtags are not something I ever think about! Great tips!

Jun 19, 2017 10:02 AM #9
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Pamela Cendejas

Second Self Virtual Assistance (928) 692-3235
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