Automatically reshare your ActiveRain posts to social media for a year

Services for Real Estate Pros with RealBird Inc.

So you worked on your ActiveRain post for quite some time to make it perfect in terms of content, design and style and you - as a good social media marketer that you are - even liked and shared your own post to Facebook, Twitter, LinkedIn and so on.


The challenge with social media content marketing starts getting obvious, when you realize that sharing a post one time only through the firehose of social media streams rarely gathers enough attention to make the effort worthwhile. It is understandable though: you have to reach the right people at the right time at the right place and the competition of content is huge for the limited attention of social media users. A single share will likely not do it.

So you learn, after a little research that just like with sales pipelines, social media content marketing requires constant promotion of the "the product", the "content", the "idea". One has to be pushy enough to qualify to call it a "hussle" but not so much so that you alienate your prospective audience.

Unfortunately, social media marketing gets really overwhelming once you decide that each and every post and listing must be shared over and over again, in order to maximize the reach and opportunity. It's not only exponentially time consuming, but requires a "system" to keep track of what needs to be shared on what day through what channel.

So most of us give up at this point, concluding that social media sharing does not worth the effort.


Enter missinglettr

missinglettr automates the your social media marketing: you add your ActiveRain RSS to the service and the system creates a yearly campaign for each of your entries. Every time you publish a new ActiveRain post, a new campaign is created and upon your approval, it will be reshared during the next year many times, automatically. This is an amazing productivity hack, we started to use it ourselves for the RealBird blogs. E.g. once this post is published, we'll receive an email that the campaign is created and ready for approval, we'll click through and approve the yearly promotion with a few clicks and the rest for this post is then taken care of by missinglettr for the whole next year. Pretty neat!

More details about missinglettr on their website


-- The RealBird Team

Full disclosure: we are an affiliate of missinglettr and we may profit if you sign up with them. 



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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Sounds interesting but I wouldn't want every article posted on Social Media nor on all sites.

Jun 15, 2017 06:19 PM #1
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Thank you for the information. It may be very useful in the future. I encourage you to continue to post additional information for the benefit of the community.


Jun 15, 2017 07:22 PM #2
Real Bird
RealBird Inc. - Santa Cruz, CA

Jeff - they don't automatically share every post. They create individual campaigns for each post which you can approve for automatic, scheduled posting on a case by case basis or you can decide not to approve and start a certain campaign. You have full control. The value is in the year long camapign automation if you decide a post qualifies for ongoing re-shares. I hope i could clarify.

Jun 15, 2017 08:03 PM #3
Marie Haydock
Evergreen Global Real Estate | RSVP Real Estate - Redmond, WA
Simplifying Real Estate

Question about this: Can I adjust the frequency of sharing for each social media account?  For example, I don't want any more than 1 article per day on my facebook or linkedin accounts, but could handle many more per day on twitter.  Hootsuite doesn't make this very easy, so am looking for alternatives.

Nov 08, 2017 11:04 AM #4
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