What Does a Successful REALTOR® Look Like? Are You One?

Real Estate Broker/Owner with Cam Realty and Property Management

What Does a Successful REALTOR® Look Like? Are You One?

I’ve been in sales since I started college and in real estate for fifteen years. I can tell you my goals are a lot different today than they were when I was a new agent. I think part of that is growing up and understanding what’s important. Now, don’t get me wrong, I still work very hard to find home buyers and sellers and go above their expectations once we engage. However, I’m not looking to close 100+ homes a year nor do I desire that at this time in my life.

When I hear coaches, agents, companies that are trying to get real estate agents buy into whatever it is they’re selling say “to be successful, you have to have a team” or “to be successful, you have to knock on doors/cold call”, I cringe. Who defines success for you and I? Should we follow what some agent in whatever state is doing? If it doesn’t fit my business plan and my goals, I’m not even paying attention.

Today, I read an article about the importance of having teams. When I say teams, I mean the main agent who lists, four or five..six..seven buyer agents, two transaction coordinators, closing coordinators, several ISA’s....so when a homeowner lists with agent “A”, they will be turned over to one of the transaction coordinators, then to one of the closing coordinators. That doesn’t fit how I want to engage my seller clients. When they hire me to list and sell their home, they will only work with me. No transaction coordinator, no closing coordinator..I am the only ONE!

Having a team without a doubt will increase the number of sales I do each year but that’s not what I’m after. I’m OK with fewer transactions and 100% interaction with my buyer and seller clients who chose me as their agent.

If you are a new real estate agent trying to figure out what’s best for you, only you can make that determination. Don’t look at some “successful” agent who pays $5000.00 a month to have a dialer that provides him/her with leads. Some may be very successful doing the things that go against everything you believe in. Instead, choose the methods that match your personality and be yourself. Define your own success.

So, I ask you, what does a successful agent look like? Now, take a good look in the mirror because that can be YOU!

What Does a Successful REALTOR® Look Like? Are You One?



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Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Beth,

Great insights! My gauge is the question: would my clients use me again or send family & friends to work with me? If so, I must be doing something right for at least a few folks. In the end, you cannot take any of the fancy things you buy with you, but you can be pleased that you helped many families do better for themselves.

Jun 20, 2017 07:18 AM #75
Michelle Edwards
Realty One Group Trilogy - San Bernardino, CA
Licensed Realtor® in California and Nevada

This right here:

...choose the methods that match your personality and be yourself. Define your own success.

Jun 20, 2017 07:46 AM #76
Christine OShea
Christine E O'Shea Real Estate Broker - Naples, FL

Beth, Contratulations on the Feature.  Well said post!  Realtors will sometimes buy into any program with the Hope of success only to have it end up on the shelf several months later.  Door knocking and cold calling are not for me, I am hands on with my customers as well.

Jun 20, 2017 09:35 AM #77
Ray Logan

Great Article! Direct one on one lines of communication and quality of service is what I'm about. I believe the (MEGA Agents) hurt the industry and make it tough for homeowners to choose wisely in many instances.

Jun 20, 2017 10:19 AM #78
Aaron Jay
City of Trees Realty - Chico, CA
-Keepin' it Real...Estate!-

Great post Beth.  My sediments exactly. 

Jun 20, 2017 10:42 AM #79
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

Nice post here Beth. I see so many agents who look to those who sell the most. That is not success. In my area many of the agents doing the MOST business are the WORST agents (in terms of quality).

Jun 20, 2017 11:10 AM #80
Wan Lim
Exit Realty - Denver, CO
Associate Broker advising the Denver Metro area!

I work with a team here in Denver but we all begin and finish with our individual clients. The team aspect is really to always be helping each other whether one of us can't make it to a showing or coaching each other and guiding each other through every different experience we go through! 

Jun 20, 2017 01:24 PM #81
Shelley Kindya-Haglund
Destination Florida Realty, Inc. - Spring Hill, FL
Real Estate Broker/Owner Serving North Tampa Bay

Hello Beth,

Wonderful post! You are absolutely correct when you say only YOU can define success. I also have been in real estate for a while(17 years), I have worked at two great brokerages before I had the nerve to venture out on my own. Every brokerage and agent has their own vision, goals, way of doing business, and definition of success. You have to stay true to what you believe. Some agents only goal is to make money and they may like the structure of working with a team; others like myself love working with people and thrive on the one on one interaction with every buyer and seller that I have the privledge to serve. Jeffrey Dimura's comment is quite accurate, the top seller's, at times, lose sight of who they work for or serve and and do not always provide the best service.

We must all decide what defines success for ourself!


Jun 20, 2017 01:27 PM #82
Mateen Karzai
H and D Real Estate - Mission Viejo, CA
Real Estate agent serving Southern Orange County.

Great Post! I love it. It is all about personal relationships and making friends for a lifetime. We make money to enjoy it with family and friends and a new client to me is a potential to make a new friend that will turn into family in time.


Jun 20, 2017 01:45 PM #83
Anna Banana Kruchten CRB, CRS, Broker
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana of Real Estate!

Beth I so agree! Success looks different to all of us and letting somebody else define what it is for us - well that's kind of nuts!!  I had a big office with a lot of agents and honestly I have no desire to go that direction again. I'm very happy with just myself and Gary plus a couple of part time assistants. We've worked wtih our clients (many have become close friends) for close to 30 years and it's a wonderful way to do business.

Jun 20, 2017 03:30 PM #84
Dana Basiliere
Rossi & Riina Real Estate - Williston, VT
Making deals "Happen"


Another thought I had about your very relevant post is that representing our clients in a personal way can be very taxing as we get fully involved with them.  I would not want to do 50 or even 30 deals a year with full involvement. 

Jun 20, 2017 03:36 PM #85
Nancy Middleton
Counselor Realty, Inc. - Excelsior, MN
Nancy Middleton, Counselor Realty, Minnetonka, MN

Great Post, Beth. I agree with your comments.  With 39 years of experience, I believe that "success" means different things to different people.  If you like what you're doing and feeling good with "service above self" and your clients come first, that's what's important to me. If you don't like what you're doing and want more of something else, change what you're doing. Relationships, honesty, integrity, good communication, and service are all important to me. At age 84,  I still love real estate and helping others, although I'm not working as hard while I'm teaching alpine skiing in Colorado for 4 months. I do have a partner who can be "hands on" while I'm gone. This works for me, and I have earned it for myself while helping others find their dreams.

Jun 20, 2017 06:12 PM #86
Angelica Parvaz
Urban Nest - Las Vegas, NV
"Your home is where our heart is...find your home

Love your perspective! This is what I offer my clients, one-on-one interaction where they can count on meeting with me at all points of the transaction and have full access to me. I really mean full access, day or night.

Jun 21, 2017 12:06 AM #87
Deborah Grimaldi
Albert Realtors - Cranston, RI
(401) 837-9633

Hi Beth,

That is well said, so many times the broker wants to define what you do and others in the company and one size does not fill all for sure. I am sure your clients appreciate the contact that they have with you.

Jun 21, 2017 05:07 AM #88
Anita S. Zahn
Advantage Realty 863-840-1420 - Sebring, FL
Highlands County Real Estate Source! I work 4 U!

Love your post!  I totally agree the meaning of and how one achieves there success is different to everyone!  I like to be one on one with my clients and don't mind working all aspects of Real Estate, but that's just my preference.  


Jun 21, 2017 05:51 PM #89
Irina Tibbits
Panhandle Real Estate, Inc - Panama City, FL
Investment, Sellers, Buyers,Relocation

Great post !

Jun 22, 2017 03:57 PM #90
Elva Branson-Lee
Solid Source Realty GA - Atlanta, GA
CDPE - Atlanta Real Estate & Short Sale Agent

Somebody had to say it, and Beth, it was you! One size never did, never could, fit all. Congrats on your feature. I'm glad I got to read it.

Jun 23, 2017 12:33 PM #91
Cheryl Dukes . . . . . Intown Atlanta
Solid Source Realty, Inc. - Atlanta, GA

Beth, I see you are a star . . . and comfortable in your own skin. Amen!


Jul 05, 2017 07:54 PM #92
Judy Trout


Our agents know that all of us will pitch in when/where needed, just like Wan Lim stated. We get the job done accurately without the 'handing off' to others to complete our transaction.

Jul 10, 2017 11:53 AM #93
Jerry Dragoon, GRI

Real good article. No one can tell you you're unsuccessful because you do not do 100 transactions a year, nor 50 or even 10. Even if you do 2 transactions and you're ok and your broker is ok (assuming you work under a broker), when you complete the transactions successfully then you can say you're successful in what you set out to accomplish.

My take: if that's all you want to do (2 transactions) there's not much money to be made in 2 transactions (average). all goes according if you have a broker and what the split is. or if you have a broker and there's no split but are expenses. it's whatever comes in vs whatever goes out.

Jul 15, 2017 01:33 PM #94
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Beth Atalay

Cam Realty of Clermont FL
Sell or Buy Homes in Clermont FL
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