Hi Tammy- this is difficult for even the best agents. It seems to me that you have to get systems in place and use them!

Good evening Tammy Adams ~ Realtor / Podcaster ,

I have keep in contact with past customers and clients with systems in place. I've done as many as 5-6 transactions with the same client over the last 256 years because I make it a priority.

Excellent advice, Tammy!  Nurturing relationships with past clients is a reliable way to grow your business.

Not easy to do effectively and a necessary part of our business.  Thanks for the post Tammy.

Dear Tammy,

You sure have the introverts pegged. They go deep, not wide.

When I first got started in the business, I was instructed to stay engaged. Didn't really understand it at the time. Heck, my datatbase was teeny.  As my database grew and I enrolled in additional training, I made it a priority to engage regularly. Do I always have the time? NO. Do I always have a great plan? NO. Do I regularly engage? YES. Does it make a difference? YES!

I stay in touch with most of my past clients. I do admit, sometimes I just need to make a five minute call...but at the end of a 12 hour day that is the last thing I want to do and the easiest thing to put off. 

Tammy - I wrote a set of letters for this purpose. I call them the event/holiday letters, because each one gives some little-known information about holiday, or tells about some unusual annual event. They're just fun information that people might share with friends. At the end, of course, they remind people that you're there to answer real estate questions or help them in any way you can.

In addition to that, I do think that your past clients would appreciate seeing your market reports. I have no intention of selling my home, but I'd love it if someone let me know what's going on in my local market. Because I write for agents all over the country, I know more about what's going on in California or Florida than I do my own community!

Great post!  Do you have a Twitter Account that I could follow?

Have a great day!

Cheryll

Tammy, I admit this has always been a challenge for ne since I am also an introvert, but I plan to take your advice to make a better effort to make it a weekly task. Thanks for the encouragement!

We need to put it on the calendar and just DO it. Make the call, send the email, etc.

I hear you.  I've learned that by creating something to talk about, I call with confidence, leave a message and next.  Works well once I get started!  Great post and thanks for sharing!

Staying in contact with past clients is probably the single most important lead gen technique.

You have to stay in touch with everyone you've worked with, because they will forget you otherwise

Tammy, this is a great post. I think the best time to make changes is when you realize a change needs to be made. Your past clients would love to hear from you because they know you get results. Your advice is priceless! Thank you.

Good afternoon Tammy - this is a very important.  Establishing those touch points leads to more referrals.

I have to get better at this as well. Some of my clients turn into friends and we talk/see each other a lot. Others I contact when I remember. Others I don't contact at all. And it's not that I don't want to! I need a better process.

Good morning Tammy - I glad that Carol brought this back today because I could certainly use the reminder.

We all can do better, well most of us. I'm also someone who doesn't like to push folks, hate to send the wrong message. I try to engage our SOI for some genuine reason at least once a quarter...the other touches are an email, and a card, or small gift. 

As an introvert, this has always been difficult for me. I presevere, however, and make time for lunches and coffees. But you're right, a simple text or email can be sufficient for the in-between times.

Tammy:

We all know how important this is and yet we sometimes still do not do what we can or should. I keep working at it!

I’ve had several repeat clients comment on how much they appreciated my staying in touch...even though they did not often respond to email, letters, etc. It IS helpful to know that past clients appreciate what we share!

Jeff