You can't be the market expert if nobody knows you exist.

Real Estate Broker/Owner with Cornerstone Business Group Inc 0225086119

You can't be the market expert if nobody knows you exist.

You can't be the real estate market expert if nobody knows you exist. In a case like that, you may be a really smart person with a head full of knowledge that benefits very few, if any. I love helping people learn about my real estate market. It's exciting, vibrant and full of opportunities,  but if no one knows that, what does it benefit anyone?

There very few things I don't know about my market, and how can I say that? It's easy. I do market reports constantly. At one point, I hated them. I found them boring and mind-numbing. Ironically, I didn't really understand them or their value when I felt that way.

Once I figured out the whole market report thing, I realized that it not only educated me, but it made me an expert in my market. One local lender colleague always says that I'm the smartest broker in our market. Why? Because I can give details about nearly every neighborhood, every month of sales, and every ebb and flow of our market. How did I gain that info? Market reports.

OK, you get it, do market reports, but that's not enough. You need to take it to the next level. What is that? I make sure that I do monthly, quarterly, semi-annual and annual market reports. I do subdivision, zip code and area reports. I do distressed property reports. I do "days on the market" reports, and more. Yea! for me, right? It doesn't stop with writing the reports. No, there is more. 

There is no reason to have a head full of knowledge if no one knows what's in your head. Every time I write a market report I do more than just post it online. That's good, but there is another avenue that will get your name out there in your market. I send my blogs out to every newspaper and every radio station in my market. I want them to be informed on how the real estate market is doing. I always state in my email that they are welcome to use my data if they choose.

Do any of them contact me about the blogs? Yes they do. I've been the featured market expert in my local paper for the past two months. That happens every year, multiple times, and it gives would-be home buyers/sellers confidence that I truly know my market. If the local media is willing to interview me, use my blog material and quote my views on the market, then I've established myself as a local real estate authority. 

Just a few minutes ago, I received a text from a local physician which said, "Hi, Mike (famous expert quoted in the paper) I have a question for you." That was a good indicator that my often quoted real estate expertise is making an impact on people who read the local paper. Don't just write market reports. Make sure they end up in the hands of the people who can showcase you as the local expert. And the best part yet, it's free.


This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
ActiveRain Community
Active Rain Newbies
Dedicated Bloggers
Diary of a Realtor
Addicted to Active Rain
Old Farts Club

Spam prevention
Show All Comments
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

You've hit on a beautifu and effective way to market yourself. Newspapers are always looking for news that their readers want - so they're glad to have yours for free!

Jun 23, 2017 08:09 PM #26
Barbara Brockus, MBA 602.421.2651
EXIT Realty Expanded Vision - Phoenix, AZ
GRI, ABR, SRS and MRP-covering Arizona

Thanks for providing us with an example of yet another way to help agents stand out from the crowd.  I'm going to challenge myself to give this a try.  You are awesome, thanks for sharing.

Jun 23, 2017 08:14 PM #27
Dana Basiliere
Rossi & Riina Real Estate - Williston, VT
Making deals "Happen"

Good score. You got their attention first so now you have the seat as the local expert. 

Jun 24, 2017 03:32 AM #28
Chris Lima
Atlantic Shores Realty Expertise - Port St Lucie, FL
Local or Global-Allow me to open doors for you.

Fantastic post, Mike. Thanks for sharing tips on how to be seen and remembered.

Jun 24, 2017 05:50 AM #29
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Mike, you have a great understanding of what it takes to become the local expert.

Your key phrase is so important: There is no reason to have a head full of knowledge if no one knows what's in your head.

Jun 24, 2017 08:02 AM #30
Anna Hatridge
Goodson Realty - Farmington, MO
Missouri Realtor with Goodson Realty

Why be in business if no one knows you have a business? 

Jun 24, 2017 08:27 AM #31
shirley cicero
Continental West Realty - Livermore, CO
Northern Colorado Mountain Homes and Vacant Land

This is awesome! thanks

Jun 24, 2017 08:28 AM #32
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Good reminder on how to use our work in multiple ways, thank you.

Jun 24, 2017 08:45 AM #33
Amanda S. Davidson
Amanda Davidson Real Estate Group Brokered By eXp Realty - Alexandria, VA
Alexandria Virginia Homes For Sale

Mike, a well deserved feature! I was the same way, dreaded market reports and now I love writing them. Such an asset when we can talk about our market anytime to anyone.

Jun 24, 2017 12:39 PM #34
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I've never thought of sending my blogs to local newspapers or media, interesting idea. Congrats to you and thanks for the tip!

Jun 24, 2017 12:54 PM #35
Elizabeth Weintraub Sacramento Realtor Top 1%
RE/MAX Gold - Sacramento, CA
Put 40 years of experience to work for you

Also, Mike, if you write enough about your market and focus on keywords, you don't have to send your blogs to anybody, they will come rushing to your doorstep to interview you.

Jun 24, 2017 05:46 PM #36
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

You make a very strong case here Mike! Congrats on the well deserved feature!

Jun 25, 2017 06:43 AM #37
Harrison K. Long
HomeSmart, Evergreen Realty - Irvine, CA
REALTOR , GRI, Broker associate, Attorney

Thanks for this valuable post and reminder that Realtors and real estate brokers need not be shy and get their local market reports out there.

Jun 25, 2017 09:36 AM #38
Samantha Smith
214.422.0729 - Rowlett, TX
Sam I Am Houses, Simply Texas Real Estate

Great job! I dread Market Reports but am getting myself doing them again consistently. Thanks for the inspiration on how & why to keep doing them!

Jun 25, 2017 12:34 PM #39
Thom Abbott |770.713.1505 | Intown Atlanta GA Condo Living - Atlanta, GA
Midtown Atlanta GA Condos For Sale

I've GOT to, repeat, I've GOT TO GET BACK to doing Market Reports. 

Never had anyone contact me and said they saw one of them, but I need to get back to doing them. UGH!!

Jun 25, 2017 08:47 PM #40
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Excellent  work Mike!  You've proven yourself and sharing is a great way to get more business.  Good for you for spending quality time on researching and writing about your market.  

Jun 25, 2017 09:48 PM #41
Coal Infantino
Coldwell Banker - York, PA
Realtor specializing in south central PA

Great job with the blog post!  I was just telling a new agent the importance of using market reports to learn the business.  Thanks for the post!

Jun 27, 2017 07:57 AM #42
Elva Branson-Lee
Solid Source Realty GA - Atlanta, GA
CDPE - Atlanta Real Estate & Short Sale Agent

You're getting maximum milage out of your hard work, Mike. Brilliant to send your reports to the local news. I'm sure a lot of us will be borrowing that tip in future. Thanks for posting.

Jun 27, 2017 12:15 PM #43
Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA
Future Home Realty - Seminole, FL
Providing the integrity and service you deserve.

Great info. I have tagged your post for future reference. Congrats on the featured post. 

Jun 28, 2017 06:41 PM #44
Steve Bracero
Heisler and Mattson - Shrewsbury, MA
First Time Homebuyer and Investor Specialist

Awesome thinking on how to stand out when marketing! Thanks for sharing this 

Jun 29, 2017 06:09 AM #45
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Mike Cooper, GRI

Your Neighborhood Real Estate Sales Pro
Winchester has a place for you! Call me.
Spam prevention

Additional Information