Five Ways to Deliver a Great User Experience

Services for Real Estate Pros with Agent Evolution

When selling a home, you’re kind, look people in the eye, and smile, right? Well, that experience matters just as much on the web. For my first post in "The Rain" I wanted to go back to basics with some best practices on how to improve your client's experience.  Simply put- invest in your online presence to enhance user satisfaction and drive leads!



Mobile Friendly Design

In 2016, 40% of internet traffic came from mobile. Even so, many real estate websites overlook mobile-optimization, risking a poor experience for about half of their users. Mobile friendly websites are not only better for visitors, but also for SEO. For users browsing search results, Google shows whether a site is mobile-optimized or not. Don’t lose out on mobile users by ignoring the importance of mobile-optimization.

One of the biggest movements in search engine discoverability is the introduction of AMP – which stands for Accelerated Mobile Pages, a Google-backed project, designed as an open standard for any publisher to have pages load quickly on mobile devices. Google has recently begun showcasing articles that are AMP-enabled at the top of mobile search results pages, giving you that extra SEO edge!


Targeted Landing Pages

Your homepage is a great source of information about your business, but it isn’t always the best place to send a hot lead. Dedicate your landing pages to a single purpose. For example, one of the most successful Calls to Action in real estate is “What’s My Home Worth?”

Targeted landing pages are effective and strategic. Find out what your visitors expect to see when they click through. Optimize your pages for them by including that content. Direct them right to a page containing the property types they want. This kind of experience is much more personalized and effective. You’re providing value because your leads won’t have to hunt for the listings they want.

Use your knowledge with a good IDX to create saved searches, links and widgets. Such as a carousel of homes in a desirable neighborhood. Optimize your website for finding a home, not searching for a home. Searching is stressful. Anticipate the need and ensure your visitors are one click away from finding their dream homes.


Easy to Read

Being mindful of what search engines love is obviously important, but even more important is creating content that your readers (and future readers) will engage with. A lengthy paragraph that your college English professor would love, isn’t ideal for the visitor skimming your website in the line at Starbucks.

Short paragraphs of 3 to 4 sentences are ideal for your website blog or other content. Visitors can quickly scan and evaluate if the information is relevant or interesting to them, helping them determine if they want to stay longer and browse for more. It's also vital to make it easier to grasp the ideas you’re presenting. This isn’t the time for real estate jargon and lingo.  Leave out your technical terms and your acronyms.

With shorter pieces of content, it’s vital to deliver interesting information quickly. Quality content grabs the visitor’s attention (and keeps it). If you focus on providing value to the reader, they stay around longer. Search engines know this and use this as a factor to rank you higher than if you had a lengthy article with a bunch of fluff, causing the reader to lose interest and bail.


IDX Home Search

IDX home search is imperative when it comes to standing out in today’s competitive marketplace. 44% of home searches start online, so if your site doesn’t have listings readily available, buyers are on to the next one. This includes larger real estate websites such as Zillow or Trulia. When you send your visitors to third party portals, every single one of your competitors that is PAYING to be on these sites is introduced to your client.

By adding IDX Home Search to your site, you encourage visitors to keep coming back. What sets you apart from 3rd party portals is your local knowledge and experience. You know what the communities are - their price ranges, etc. You can make neighborhood or specialized search pages that focus on just the area that your clientele is seeking. Saved searches are an invaluable tool, taking the guesswork out of searching for homes. You can link to them from your site or add them as widgets to specific community pages.

Your website and IDX solution are not set and forget it. To get the most return on your investment you must maintain them, build them and breath freshness into them. Put a little work in on a regular basis for maximum payout.


Keep it Fresh and Engaging

Think about return visitors. So many agents focus purely on first time visitors, but you want them to keep coming back to your site. One of the easiest ways to keep things fresh is to use saved searches to push IDX links and widgets onto your website… so that every time the inventory of the MLS changes, your website changes with it.

Another way to keep your site engaging is with photos. Having a picture in your post breaks up the text in your content and gives the reader a reason to continue scrolling to read. Be sure to use images relevant to your business or locale to boost SEO. Plus, if your photos are tagged correctly, this can also make your content more searchable, increasing your likelihood of getting more traffic.

Delivering an enjoyable experience will not only lead to recommendations to friends and family, but to your visitors in general. Testimonials from past clients are one of the most powerful tools you can use. Be sure to create a dedicated page on your website, so that positive feedback is easy to find!  


Giving your site visitors a good user experience is the single most important thing you can do to keep customers returning to you – and your website – when looking for a new property.

Reach out to our team to find out how we incorporate these principles into our TurnKey websites.

Comments (15)

Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Welcome to ActiveRain and congrats on your first blog post Chad Johnson. We all are looking at creating a better user experience! 

Jul 06, 2017 04:48 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for the post. Good luck in achieving your goals on active rain 

Jul 06, 2017 05:41 PM
Anna Banana Kruchten CRS, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ

Chad welcome to ActiveRain!  Great post with lots of solid tips. I look forward to reading more of your posts.

Jul 06, 2017 06:07 PM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

Thanks for sharing.

Welcome to the Rain! Congratulations on your first blog post! 

Jul 06, 2017 10:36 PM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Chad Johnson and Welcome to the rain where we all help each other and learn from each other.


Jul 07, 2017 06:10 AM
Mega Team Real Estate
Realty ONE Group Alliance - San Mateo, CA
San Francisco and Peninsula Real Estate Concierge

Very good feature. I love reading it and thanks for sharing. 

Jul 10, 2017 01:18 AM
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Congrats on the Feature, Chad Johnson ... and Welcome to AR!!  You're certainly off to a great start ...

Keep the great info and suggestions coming .. you'll find an eager audience looking for your insights and guidance ...


Jul 10, 2017 07:34 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good Morning Chad - welcome to Active Rain.  You made some very good points in your blog.

Jul 10, 2017 08:04 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

Welcome and congrats on getting your first post Featured! Great information!

Jul 10, 2017 12:04 PM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Very well documented and engaging blog. Great illustrations too.


Jul 10, 2017 03:23 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Chad Johnson ,

Welcome to Active Rain! Congratulations on the well deserved featured post..just subscribed to your blog and will look forward to more of your posts!

Jul 10, 2017 07:15 PM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Chad welcome to ActiveRain and congratulations on posting your first blog on this site.

Jul 16, 2017 06:53 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Thanks Chad, sounds like a great plan, now if we can just get our technology to work the way we want it to.


Jul 17, 2017 11:04 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Welcome to Active Rain, looking forward to reading many more of your posts, let me know if there is anything that I can do to help as you get started here.
All the best of success to you.

Jul 17, 2017 11:05 PM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Finding a home is a better way to approach the online presentation than searching for a house. Think customer that is very busy, under stress and making one huge purchase or sale that is keeping them awake nights. Help that person feel comfortable, not confused, not delayed in getting local community information, easy slice and dice in the property listing filtering that can quick and helpful or oh oh. There goes another website visitor that found you but did not stick around... they bounce and flit.

Jan 31, 2018 04:08 AM