Selling a home is just like selling any other product. It must be presented in the best light possible...strategically marketed to be both visually and emotionally appealing to the majority of buyers.
Your product must do more than simply fit the size, price and location requirements of a buyer. It must stand out from the competition, appearing well maintained and cared for. The perceived value of your product will be based primarily on its appearance, beginning with the photos you choose to use on the MLS.
The greatest marketing tool you have to sell a house is photography.
Buyers are visual creatures. What they see in those tiny little MLS photos will either pull them in or push them away.
A couple of years ago, in my post Today's Home Staging Lesson Was Brought To You By Sesame Street I asked you to play a little game of "One Of These Things Is Not Like The Others ".
Would you like to play again?
This time around the question is a bit different....
Which is better than the rest?
Which is the best to use as a marketing tool to sell your very expensive product?
Which photo will create the highest perceived value in the minds of buyers?
Which dining room photo is better than the rest?
Which living room photo is better than the rest?
Which kitchen photo is better than the rest?
What makes those photos better than the rest? Is it because they have less visual distraction? Is it because they are more inviting? Is it because they appear to be from homes that were well cared for and therefore worth more money?
Photography is your greatest marketing tool, but only if your photos are better than the rest. Great photos depend on much more than just a great photographer. Great photos begin with the preparation and presentation of each room.
Home staging is the key to having the best photos!
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