Are You Networking or Net-Playing?

Services for Real Estate Pros with Napa Consultants

Networking is, by far, the most undervalued marketing tool you can use to build your business.  Yet, most luxury real estate professionals are clueless about how to be a great networker.


It really is not all that complicated. In fact, it is fun if you approach it like a game or a sport. You just need to connect with the right people-people like you (if you like to have fun). Then, it is “Net-Playing”, not Networking. 


Are you willing to go out of your way to promote a retail store with exceptional customer service, or a restaurant with outstanding food (and excellent customer service) or a local service professional who provides, yes, remarkable service? If you answer yes to any of these questions we want YOU to be in our network! Why? Because, that is exactly what you can expect from us. 


Networking is a value for value game. Think of it as a sport! It begins by asking yourself this question, “How can I connect as many people as possible with those businesses that I value, the ones I selfishly want to thrive?” 


The more you promote the businesses that you value the more others will promote you.  When you are a promoter you should not feel the slight bit awkward about asking those who you promote to connect you with potential customers or clients that would be a match to the services you provide.


Putting together like-minded business people whose professionalism you respect should become one of your top priorities, as a business owner or a luxury real estate professional.  It does not take a particular skill; it just takes an eagerness to enjoy enriching the lives of others.


The more matches you make (of likeminded people) the more matches they will make for you, too. Why is it so much fun? Because it FEELS SO GOOD!  It feels good do connect people and also to be connected.


We are unabashed matchmakers in the context of professional networking.  The more we go out of our way to promote the businesses and professionals we value the more fun we have. So get out there and have fun with it! Remember, it is Net-Playing, not Networking!

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Written by Ron & Alexandra Seigel-




ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 


Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 09/06/2017 01:00 AM
  2. Anna Banana Kruchten CRB, CRS, Broker 07/07/2017 09:29 AM
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Steve Bracero
Heisler and Mattson - Shrewsbury, MA
First Time Homebuyer and Investor Specialist

Excellent article! Networking is very important in business. I also like the quote your net worth is your network

Jul 08, 2017 07:41 AM #49
Ron Tissier
Chapman Hall Premier Realtors - Atlanta, GA
Defining Homes. Defining Lifestyles.

Excellent post!  Thought provoking spin you put on networking.  And yes, another vauable tool for my luxury real estate toolbox.


Jul 08, 2017 08:02 AM #50
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hello Ron and Alexandra Seigel, another great one to think about in our area, we have to keep in mind that what works in one area may not be well received in our marketplace. I've been a part of several different groups in my area, I think my idea of "networking" is a lot different than the ones I had te pleasure of meeting within these groups. Now, I network in NY..yes, that is very different. 

Jul 08, 2017 10:02 AM #51
Doris Blakeney

That was very good information about networking. I never thought about the concept of net-playing. Thank you for the information.

Jul 08, 2017 10:23 AM #52
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Net-playing makes a lot of sense. And, what a great way to explain the importance and joy of promoting others. It does feel wonderful and it is generally reciprocated. 

Jul 08, 2017 10:44 AM #53
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Ron & Alexandra,

It is a lot easier to deal with a known entity than to constantly be looking for new ones. If someone does a good job, I like to put in a good word for them. If they do the same, all the better.

Jul 08, 2017 11:16 AM #54
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

I like the way you look at it Ron and Alexandra Seigel 

Jul 08, 2017 04:20 PM #55
Sham Reddy
H E R Realty, Dayton, OH - Dayton, OH

Absolutely a great idea!!!

Putting together like-minded business people whose professionalism you respect should become one of your top priorities, as a business owner or a luxury real estate professional.  It does not take a particular skill; it just takes an eagerness to enjoy enriching the lives of others.

Jul 08, 2017 06:22 PM #56
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Los Angeles CA

I like the name:) and it is very accurate. 

I spend years on networks just playing and checking what other people do. 

But you know what? Some of us are late bloomers, it takes time to get it:) 

Jul 09, 2017 12:19 PM #57
John F Muscarella

Great advice that most of us could do much better. Opening a new office in Venice, FL is making this absolutely necessary. Thanks for the post.

Jul 10, 2017 09:01 AM #58
Tom Alter

I really liked the article and i am really fond of such kind of people who writes such good content. Keep it up
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Jul 10, 2017 09:12 AM #59
Kartik Gupta

I am very happy to read this. This is the kind of manual that needs to be given and not the random misinformation that’s at the other blogs. Appreciate your sharing this best posting
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Jul 10, 2017 09:13 AM #60
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Specializing in Brookside, Waldo, Prairie Village

Good analogy!  Networking can be viewed as a 'chore' by some, but really if you enjoy people and are sincerely interested in others, networking can bea  personal gain as well as a professional one.

Jul 10, 2017 01:20 PM #61
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

This is one of my favorite things to do!  Great post and ideas for others to grow their referral base, too.  I started a networking group 12 years ago.  This year we switched from monthly meetings to quarterly networking functions.  It has been a tremendous success.  33 people came out last month and it was  resounding success. I've heard from others who have done business, built websites, and more just from that one meeting.  Personally, I connected a sustainable architect with a "green" commercial agent.  A nice friendship has formed and I'm so happy to see this happen :)  Great post!

Jul 10, 2017 04:17 PM #62
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Choosing a sport or game that is fun instead of being a job is key to persistence and performance. Choosing team members or businesses is critical, yet, would you prepare a formal reciprocating agreement or simply keep the net playing informal?  Great post.

Jul 11, 2017 02:46 AM #63
Edward Drennan
Century 21 Dreams - Oakville, ON
Serving the Oakville, Ontario Area

Networking through win-win business relationships -- bang on! Check out my intro video -- it's as if you co-wrote it with me ;-)

Love the sentiment!


Jul 13, 2017 12:30 PM #64
Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA
Future Home Realty - Seminole, FL
Providing the integrity and service you deserve.

Help someone get everything that they want and you will get everything that you want. It's fun to help people and wonderfully rewarding. Great post. 

Aug 02, 2017 09:08 PM #65
Travis "the SOLD man" Parker; Associate Broker
Team Linda Simmons, Enterprise, AL 36330 - Enterprise, AL
email: / cell: 334-494-7846

Escellent tips and a reminder to do more Net-playing!


Aug 06, 2017 08:35 PM #66
Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Networking is what I enjoy most....and finding new outlets, ways to do that...makes it that much more enjoyable. 

Sep 06, 2017 02:55 AM #67
Shahar Hillel
Augusta Financial Inc. - Stevenson Ranch, CA
Mortgage Consultant, Loan Officer.

Alexandra and Ron hello.

This is a great post about Networking or Net -Playing.

Thank you.

Sep 06, 2017 05:40 PM #68
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
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