Great conversation with Betty lastweek about re marketing ... & just how incredibly obnoxious it is to watch our fellow agents waste their hard earned money on some of the most ridiculous forms of advertising.
Betty and I got into a small argument with an agent who thought it would be a clever idea to take "all her past clients" that she hadn't communicated with in SIX YEARS and add them on some b.s. drip campaign.
It's TOO LATE.
By year 2 your past clients remember something about you, but your name probably isn't it. After 3 years they may remember some details about the closing and after 5, you might as well consider yourself a stranger. Maybe even stranger danger depending on that glamour shot that you still haven't updated.
You shouldn't expect to light up your past clients (after not communicating for 6 years) with an email drip campaign and expect any type of results. Period. You should nurture the clients you just closed and use creativity to keep youself in front of them for as long as you are in business.