6 YEARS LATER after NO communication..... "TIME FOR DRIP CAMPAIGN."

Real Estate Agent with RE/MAX Compass, formerly RE/MAX WHP 0524642

Great conversation with Betty lastweek about re marketing ... & just how incredibly obnoxious it is to watch our fellow agents waste their hard earned money on some of the most ridiculous forms of advertising.


Betty and I got into a small argument with an agent who thought it would be a clever idea to take "all her past clients" that she hadn't communicated with in SIX YEARS and add them on some b.s. drip campaign. 




By year 2 your past clients remember something about you, but your name probably isn't it. After 3 years they may remember some details about the closing and after 5, you might as well consider yourself a stranger. Maybe even stranger danger depending on that glamour shot that you still haven't updated.

You shouldn't expect to light up your past clients (after not communicating for 6 years) with an email drip campaign and expect any type of results.  Period.  You should nurture the clients you just closed and use creativity to keep youself in front of them for as long as you are in business.


Posted by


Greg Nino
, Houston area Realtor®.
Helping residential buyers, sellers and tenants 7 days a week.
Available @ 832-298-8555 

RE/MAX Compass (Formerly RE/MAX WHP)





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Dave Halpern
Keller Williams Realty Louisville East (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

Unfortunately, you are mostly correct. The time to start communication is as soon as possible. Exceptions are far and few between.

Jul 08, 2017 01:03 PM #1
Elizabeth Weintraub Sacramento Realtor Top 1%
RE/MAX Gold - Sacramento, CA
Put 40 years of experience to work for you

Oh, I dunno, it would be better, of course, if she had communicated with her clients all along, but at least some communication years later is better than no communication ever. People often choose the first agent they hear from. Even if they don't know the agent. In this case, at least they had heard of her and might remember her.

Jul 09, 2017 12:09 PM #2
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Greg Nino

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