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Best Practices In Real Estate

Real Estate Agent with Coldwell Banker Premier Properties SL3375271

"Best Practices" to me means how we deal with the public. 

In the real estate profession we receive ongoing training regarding the fuctions of the real estate transaction. 


The Problem, as I see it, is that we as real estate agents have no course available that offers training on dealing with the public on a personal basis. 


The closest thing to this is a class on marketing to the public.  In that class, you learn to approach people and ask them if they have a real estate agent or, if not, would they consider using you to help them in purchasing or selling real estate?  This approach sounds too much like a marketing tactic, and as if you want the individual's business with no intention to get to know them

I realize that people who teach marketing are wealthy and got there through the processes that they teach.  Do the trainers deal with the client as an individual that needs attention?  I didn't get that vibe.  As a marketer, you're dealing with numbers; as a real estate agent, you're dealing directly with the people that represent those numbers.

Something much more needs to be added to marketing and to ongoing classes that are offered through organizations and/or required courses.


My solution to fill this training gap: ACTIVE LISTENING. We have to pay more attention to the client and to support the person throughout the whole process. 


Moving is one of the major stressors of life.  It is in the top 5 stressors along with death, divorce, marriage and having a child.  What concerns me is how to service my client to the best of my ability. 

I want to...

- actively listen to their needs so I can act in a timely manner on feedback.

- provide constant communication, keeping them informed when we encounter roadblocks and delays. 

- put forth a positive attitude at all times.  

- teach the client what each paper in the transaction paperwork means.  For example, a TIL (Truth in Lending) is not explained adequately at the closing. A real estate agent needs to obtain all of the closing documents 5 days or more in advance of the closing, even if they are blank.  Once the final documents are filled in, they will know what the form means and now they have numbers in it.  

It is the real estate agent's responsibility to take care of the client. 

Remember: "My attitude will influence the client's attitude." 

The best realtors I know are friendly and upbeat.  You would never know if they were having a bad day or their dog just died - They were that good.  When I was their client, I believed that I was #1 to them.  They treat their clients like they are #1 to them. 

My goal for best practices is to treat every client as my #1 priority. What's yours?

Mel Ahrens, MBA, Kelly Right Real Estate
Kelly Right Real Estate - Hood River, OR
Customized Choices for your Real Estate Needs

Welcome to Active Rain and congratulations on your first blog.  To me, Best Practices covers all aspects of real estate.  For example, there are Best Practices in administering/coordinating the transaction, in the listing presentation, prospecting, marketing, etc...  I wholeheartedly agree active listening is a best practice and is beneficial in the broker/client relationship.  

Jul 09, 2017 12:46 PM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

I always say it is easy to deal with the public when yo treat people like you wnat to be treated

Jul 09, 2017 07:51 PM
Brenda McCann

I want to be treated like a queen but my husband won't go for it (ha,ha).  Yes, I agree with what you are saying totally. I have never been about the money. Which, isn't good when it comes time to pay the rent and utilities and take care of 5 children. Peace.

Jul 14, 2017 09:16 AM
Sybil Campbell
Fernandina Beach, FL
Referral Agent Amelia Island Florida

I agree with William Feela! Welcome to Active Rain and congrats on your first blog post. I hope you will enjoy meeting and interacting with the professionals on this site Brenda McCann. By the way, I was a REALTOR on AMELIA Island for several years. I lived there almost 30 years.

Jul 09, 2017 09:08 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Good morning, Brenda McCann much of what we do and how we act is based on "common sense' just as it is in life.... The Golden Rule and good old common sense will go a long way....

Jul 10, 2017 05:43 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

and welcome to ActiveRain...it's a great place to learn, share, market and network....and I hope you enjoy it and benefit from all of it....

Jul 10, 2017 05:44 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Brenda McCann and Welcome to the rain where we all help each other and learn from each other.


Jul 10, 2017 06:14 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ


Welcome to Active Rain.

Best Practices. That is one of those titles and subject lines that get more attention than most.

The 'BEST PRACTICE' is the one that works for that individuals business. In the spectrum of best practice, some work many do not. The common denominator is the agent.  That means the agent determines the outcome.

I would encourage a business owner to adapt to the practices that align with their market.

There are those who use OUTRAGEOUS practices who do more business than me.  It does not make them wrong or me right.  Their business has endured throughout the winter years and continues today.

My principles are:

Don't get married to the outcome
Keep moving.

Jul 10, 2017 07:17 AM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

If our goal is to become their Realtor for Life , then we must be their advocate 

Jul 10, 2017 07:35 AM
Brenda McCann

I like your comment, "Realtor for life".  Peace.

Jul 14, 2017 09:17 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

Hi Brenda,
Welcome to ActiveRain.  We love sharing our knowledge and learning from (and about) other industry professionals.  A lot of networking goes on here. 

Our ongoing development as professionals includes personal and business training.  There will always be challenges and difficult people to deal with and knowing how to navigate the choppy waters is important.  We can learn from the experience of others.  

Jul 12, 2017 11:40 AM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

Welcome to the Rain blog! 

Congratulations on your first post!

Keep them coming. 

Jul 14, 2017 12:10 AM
Pete Xavier
Investments to Luxury - Pacific Palisades, CA
Outstanding Agent Referrals-Nationwide

Brenda, Welcome to Active Rain, see you have a Rainmaker account, good start! Make good use out of it over the years to come. Keep posting away, business will come!

Jul 14, 2017 11:24 AM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Brenda welcome to ActiveRain and congratulations on posting your first blog on this site.

Jul 16, 2017 06:59 PM