Increasing Traffic to Your Real Estate Websites - What's it all about?

Services for Real Estate Pros with First SEO Consultants

Understanding the concepts surrounding search engine optimization and website marketing is the first step towards making your website successful as a leadgeneration and sales tool through the internet as a marketing medium.

Search engine optimization(SEO) is defined as initiatives that affect a site's natural or organic search engine ranking results (not pay sponsored results). This includes analyzing and making many adjustments to items such as title, meta data, sitemaps, verification codes, robot commands, textual content, uniqueness of content, quality of content, textual links, alt tags for images, site submission, outbound linking, inbound linking, reciprocal linking and page refreshing, participation in real estate related networks.

Search engine marketing(SEM) is building and managing pay-per-click (PPC) campaigns. This can be seen in the sponsored search results section on the page displaying the search engine results (e.g. Google, Yahoo, MSN, etc.), and on their content partners (e.g. AOL,, etc.) and content network (e.g. sites that display ads by Google, or ads by Yahoo, etc.)

Pay featured ads refers to a charge to feature a site on another website that will not only act as an inbound link for SEO purposes, but helps drive traffic to the client site. This includes membership and inbound links from high quality real estate and agent related networks that charge a fee for membership.

Comments (6)

B. Preston

Very true "top line" information, and I did like some of the other postings within your blog that drill down into these areas.  I know you can't give away all the secrets of the trade, but I do appreciate you helping us get more educated on SEO and marketing over the internet. Thanks

May 13, 2008 04:06 AM
Jason Dolinski
Green Property Management - Grand Rapids, MI
Property Management - Grand Rapids

Thanks that is very helpful.

May 13, 2008 04:15 AM
Daniel Wexler
ReMax - Fountain Hills, AZ

all I know is that it is a full time job, -- being a realtor, then a blogger, than an SEO expert only works of you dont sleep :)

Sep 13, 2008 07:40 AM
Phil Leng
Retired - Kirkland, WA
Phil Leng - Retired

Hi Michael,

Good post.

Useful information.

Hope to hear more from you, with more detail about each of teh things you mentioned in the post.

I don't really understand the outbound and inbound linking very well




Aug 04, 2011 10:35 PM
Paul Gapski
Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA
619-504-8999,#1 Resource SD Relo

thank very helpful i must say

Sep 16, 2011 06:13 PM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Miss your posts and hope you are back on AR soon

Jan 06, 2012 08:48 PM

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