Do you struggle to capture new real estate leads online? The issue is likely connected to an overall lack of traffic. After all, how can you get online leads if no one is visiting you?
We know this is a common issue for many agents so we've compiled our 5 favorite ways to direct traffic to your real estate website.
1. Blog
By creating relevant content in your blog, you will attract buyer and seller leads. Try creating posts like Why FSBO is No Longer a Good Option or 10 Tips for Staging Your Home. Your goal is to first get your lead on the site and then keep them coming back! 70% of buyers/sellers go with the first agent they come across in their online home search.
2. Social Media
Interacting with leads on social media is a great way to earn their trust and eventually their business. When you create a business page, your chance for referral leads skyrockets. Why? Think about it - one person likes your business page and now you appear in their newsfeed when you publish updates. The person's Facebook friends now see your updates as well.
3. Rember SEO
Most real estate agents don't moonlight as search engine optimization experts but that's okay! When you set up your real estate website with programs like PropertyPulse, the technical part is done for you. Where you can make a difference is with your social media posts and blogs. Use your keywords (or the words relevant to your industry that people are searching for) and be sure to include these in your meta descriptions as well. Additionally, when you are using social media, be sure to use relevant hash tags.
4. Pay-Per-Click
In addition to your organic Facebook presence, try running a few paid ads to bring in more traffic. The great thing about Facebook is that you can very specifically target your ideal audience and you only pay when your ad is clicked!
5. Add MLS Listings to Your Website and Social Media Accounts
The first stop in nearly all home buyers journey is to look up available listings in their target area. Another PropertyPulse feature is that your MLS listings are automatically populated on Facebook and your website. This eliminates a time consuming step for you and gets more traffic to your listings.
These are just a few of the many ways to drive additional traffic to your website. If you would like to find out why PropertyPulse agents see 3x the standard industry lead capture rates, schedule a call with our experts to brainstorm new ways to boost your success!
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