Excuses or Reasons to Lower The Price, Instead of Stage?

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Education & Training

Just this morning - IT happened.  I received an email from an agent letting me know that her home seller had decided to lower the listing price instead of stage the property. WHAT?!

Tell me how a home seller can lower the price of their property, in this case $30,000, instead of spending a thousand for staging?! 

In my quandry of denial, here's what I've come up with ...  

1) The house is priced too high.

2) They're using home staging as the scapegoat - instead of stage, lower price.

3) Seller doesn't fully understand the benefits of staging. 

4) Seller doesn't want to spend the money.

5) Seller  doesn't have the money to spend.

6) Seller doesn't understand our real estate market.

7) Seller doesn't understand the concept of competition.

8) Agent doesn't fully believe in staging, therefore, unable to recommend it.

9) Needed an excuse and this was the best they could come up with.

10) Received bids from other stagers and decided to go with someone else.

What other reasons/excuses have you heard? Let's chat about this.  What do you think?

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Anonymous
Anonymous

I received a call off the active rain website from a client who asked me to come today. I said that I could come tomorrow all was well. I went out for a couple of hours & when I came back I found an e-mail from the client saying that she had talked to her Agent & he told her the house was fine & he had received alot of comments that the colors were great ect. & that they were just going to lower the price.Well I was aghast & disappointed. My lesson learned is that when a new client calls I will do everything to go as quickly as possible. I mailed her back & was polite but what can you do?

Dianne dy.nam.ic de.signs

Feb 28, 2007 11:13 PM #1
Rainer
68,512
James Frazier
James Frazier Personal Development Coach - Rockford, IL

Calie,

Did you happen to catch my post Top Ten reasons NOT to professionally stage your listings:  I think we are thinking along the same lines.

 

For the life of me I will never understand why some Realtors would rather their clients NOT stage their homes. I can't help but believe it has to do with control issues. I just saw a home that I looked at 9 months ago-the Realtor told me at that time the staging "is what we Realtors do"- this how was not staged and it has been sitting on the market for all this time.. It is a shame. I could have staged this home completely for less than a thousand dollars yet they have lower the price by $16,000 and still no sale.

Mar 01, 2007 08:10 AM #2
Rainer
56,396
Calie Waterhouse
Chandler, AZ
Community Builder

James - You're right and it is frustrating.  I just don't get it.  I wrote another blog questioning the way Realtors view home stagers... do they see us as bottom feeders or bridges to success?  I certainly don't understand why someone would rather lose thousands of dollars in place of spending one or two (thousand).... 

BTW - I enjoyed reading your Top 10, as well.  We should put our brains together and come up with some really great come backs to those excuses that we could either put in an extraordinary marketing piece or just be able to use them next time ....  Thoughts?

Mar 01, 2007 08:36 AM #3
Rainer
100,192
Kaushik Sirkar
Call Realty, Inc. - Chandler, AZ
I would like to think that folks just aren't as familiar with staging as they need to be to understand its true benefits....
Mar 01, 2007 05:03 PM #4
Rainer
56,396
Calie Waterhouse
Chandler, AZ
Community Builder

Thank you, Kaushik for your insight.  I believe you are right!

I do have a question for you - Knowing the relationship between the agent and home seller is suppose to be quite strong, if the agent had a better understand of staging, would he/she be able to influence the seller to stage instead of lower the price?

I look forward to your thoughts...

Mar 02, 2007 12:05 AM #5
Rainer
46,150
Elena Thurston, Family Real Estate Specialist
Keller Williams Legacy One - Gilbert, AZ

As an agent, that just spent all day Saturday staging my listing with my Stager, I would like to offer an opinion.  I would say that if I can get the seller to the right price point initially, then 100% of the time staging is worth it.  However, if the seller insists on overpricing it, it isn't worth staging it because it's not going to get seen anyway.  You can make an argument that staging will make the house look like it's worth the extra money.  But in today's AZ market, I really don't think that's the case. 

My bottom line, when I have an educated seller, affordable staging is always worth my time and money. 

Mar 04, 2007 01:50 AM #6
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Calie Waterhouse

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