THE BENEFITS OF BEING A CLIENT. KNOW THE DIFFERENCE.

By
Real Estate Sales Representative with BETTER HOMES AND GARDENS REAL ESTATE SIGNATURE SERVICE

CLIENT OR CUSTOMER

The words Client and Customer seem pretty clear cut, but in real estate they mean completely different things to a Realtor®. These two words and how they relate to the Realtor® as individuals make an important difference in the type and level of service you receive.  Please take a few minutes to read,  and after reading you will fully understand what the major difference is, you will know then which one you want to be.

CLIENT OR CUSTOMERWhen listing your home for sale with a Realtor® you are required to enter into a written contract.  This is due to the time and expenses incurred by the Sales Representative and Broker, who will not be paid for services rendered until the closing of the home.  The real benefit, however is for the home owner.  After a contract is entered into the sales representative has a fiduciary responsibility to get the highest price possible, and to protect the Seller’s interest above all else. You, the home owner are now a “Client” and can experience the full privileges of a close working relationship with your Realtor®.  Your interests are now first and foremost.

This enables your Realtor® to market your home, network with other Realtors® to find a Buyer.  We will also negotiate the sales contract and guide the Seller to a successful closing.   In addition, is also protects the agent from home owners who wish to benefit from services provided, without compensating the professional doing the work.

ARE YOU A CUSTOMER OR CLIENT

In the past, Buyers have worked with Realtors® too, but because of abuse to Buyer’s agents and increased customer awareness, Buyers are now asked to enter into a “Buyer Representation Agreement.”  Without this contract the sales representative was particularly vulnerable to working without getting paid.  Often Buyers would ask the Realtor® to show them numerous properties, where the Realtor® invested  time and expense in doing so, and the Buyer then uses another Realtor® to purchase their home.  Buyers also soon realized that, without a signed Agreement with their agent, at the negotiation table the Realtor® was actually working for the Seller, not them. They did not have a true advocate to represent their interests with a contract, and the only way to protect their interests was to create a binding agreement that protects both parties. CLIENT OR CUSTOMER

ADVANTAGES

It does serve as protection for the Realtor®, but it generates much more benefit for the Buyer.  The main advantage is that it releases the agent from a fiduciary responsibility to the Seller and enables the agent to pursue the Buyer’s goals without any agenda, because the Buyer is now a “Client.”

Despite these advantages, some Buyers are still reluctant to sign as they don’t want to feel they are being be “tied down” to one agent, or they mistakenly think that getting several Realtors® to work with them, will get them a better home or deal.  This is not the case as part of the strength of the industry is the Realtor® communication network… a Buyer working with several sales representatives will quickly be revealed and will not taken seriously by the Realtor.

TERMS OF THE BUYER REPRESENTATION AGREEMENT CLEARLY EXPLAINED

Many Buyers believe they must enter into an Agreement for a long period of time.  This is not the case at all.

  • The contract can be for any length of time , i.e. one week, one month, three months, etc.
  • The contract can specify one city or town, or a general area, i.e. GTA (Greater Toronto Area which encompasses a number of communities)
  • It can also be specific about the type of property, i.e. commercial, residential etc.
  • It can be specific about one particular property only

BEING A CUSTOMER

Without a contract the Buyer is clearly not a “Client”, but a “Customer. ” When a good listing comes on the market that would  be suitable to the Buyer, who do you think the Buyer’s agent will notify first?  The uncommitted Buyer (the “Customer” who hasn’t signed a contract), or the “Client” the contracted Buyer?  Which one do you think the agent will work harder for. Who will the agent put forth their best efforts for in finding them their next home?

NO PROTECTION

In reality, the Buyer has no protection without a contract.  Anything they say to an un-contracted Realtor® may be passed along to the Seller.

Why?  Because any Realtor® who works for the Buyer without a contract automatically becomes a sub-agent for the listing broker, and is therefore working on behalf of the Seller.

Surprised?  Its all there… in the Listing Agreement and in the Buyer Agency Agreement.

A contract makes the difference in whether you are a “Customer” or a “Client” in a real estate transaction. When you are a  Client you get

  • an advocate representing you and not the Seller? to work with a Realtor® who will protect your interests?
  • Do you want to be taken as a serious Buyer?
  • to receive the level of service you expect and deserve from a Realtor®?
  • someone on YOUR side?

WHICH ONE DO YOU WANT TO BE?

**************************************

I live and work in STREETSVILLE and have a vested interest in property values here. Are you considering buying or selling or know anyone who is? Give me a call (416) 717-6331.

When you choose me to handle your real estate needs, you are choosing a real estate professional who cares about you and your family.  I am an agent who will listen to your needs, and who will work together with you.  As a professional agent with integrity, I will protect your interests to achieve your objectives.

www.gloriavalvasori.com            gvalvasori@gmail.com

Your STREETSVILLE Real Estate Agent

Experience, Service and Integrity in Every Real Estate Transaction

For information on buying or selling real estate, please visit my website:  www.gloriavalvasori.com

For information on Buying Real Estate:   https://www.gloriavalvasori.com/buying

To find information on Selling: https://www.gloriavalvasori.com/selling

Visit my Facebook page:  https://www.facebook.com/streetsvillerealestate

NEED INFORMATION OR HAVE QUESTIONS?  PLEASE MESSAGE ME

gvalvasori@gmail.com

 

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Mississauga and Streetsville Real Estate


When you choose me to handle your real estate needs, you choose a real estate professional who cares about you and your family, who listens to your needs and who will put your interests first and foremost. I will work together with you, protecting your interests, to achieve your objectives.

I have been uniting families and homes for more than 31 years.. Let me put my 31+ years of knowledge and experience to work for you when selling or buying your next home.

 

Proud recipient of the Platinum award for outstanding serivce with a rating of 100% voted by my clients!!

A great experience starts with a great agent !

Helping You Make The Right Move since 1987. 

Call me at (905) 896-4622 or direct at (416) 717-6331

 www.mississaugarealestateonline.com    gvalvasori@gmail.com            

              

 

No part of this publication, may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, or electronic methods, without the prior written permission of the publisher.  Copyright © 2018  Gloria Valvasori, all rights reserved.

 

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Rainmaker
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Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Good morning, Gloria Valvasori, ASA most real estate agents know the difference....but the general public does not.... and they are the ones who should.... being a client trumps all of it.... 

Jul 14, 2017 08:10 AM #1
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Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

Fantastic explanation to get out to the public on the difference being a client and a customer makes in what a real estate agent owes them.

Jul 14, 2017 08:55 AM #2
Rainmaker
576,879
Gloria Valvasori, Accredited Senior Agent
BETTER HOMES AND GARDENS REAL ESTATE SIGNATURE SERVICE - Mississauga, ON
REAL Experience | REAL Commitment | REAL Results!

Thanks Chris Ann Cleland . So many people are reluctant to sign this because their agents to not take the time to explain it propoerly.  I take the time to review it in depth to let them know they are in control of how long it is valid...I have never had anyone refuse to sign...

Jul 15, 2017 07:41 AM #3
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Rainmaker
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Gloria Valvasori, Accredited Senior Agent

REAL Experience | REAL Commitment | REAL Results!
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