When considering your (or your company's) visibility on the internet, most people don't realize that there are several different ways to increase it, giving you varying levels of control and results. In this blog, I will go over the major players in eVisibility and outline the benefits of each.
A Well-Built Website
The first and greatest asset to anyone in real estate today is their web site. Web sites are the beginning and the end of all real visibility on the internet. This is your launchpad, your home base, and a huge contact point for many of your clients or customers. Computers and the internet are the preferred method of contact for a large majority of people. Just about every person you encounter in your business ventures, whether they be consumers or co-workers has a computer with internet access. A web site is your portal to drawing hundreds, thousands, potentially millions of people with a professionally designed, sharp looking site. A web site is the most important part of visibility in this day and age.
Blogs and Such
The word blog is derived from the words "web log". Blogs are quickly becoming very important to web users that frequently return to a web site, by acting as an update reel or news vehicle, so that the user doesn't have to search through the whole site to find what has changed or updated since their last visit. As of 2006, a blog search engine has tracked almost 60 million blogs on the internet. Blogs can also provide a "behind the scenes" look at a process or business they are interested in, or allow a user to keep track of any number of projects the blogger may be writing about.
There is another method, much like a blog that runs like a one-page ad on the internet. We call them quite simply 'one pagers' and they can be very useful in obtaining a viewers' general information. Insert content into a long, single page design, and provide a box at the bottom to obtain any relevant information on the user in order to in turn send them information on your services. Ultimately, blogs and single pagers are incredibly versatile and widely utilized tools for unconventional SEO, keeping readers informed, or collecting information about potential clients.
SEO/Linkbacks
SEO (or Search Engine Optimization), is a catch-all term that is what it says: the methods employed to force a search engine to place your web site higher on its various results pages for different search terms. There are too many variables to go into here, but suffice it to say that SEO is a very important facet of maintaining and developing a successful website today. The internet is a competitive, fierce market, and SEO is the way you stay afloat amongst the enormous amount of junk and irrelevant information that fills it.
Linking back is another term which affects SEO but is not really a part of it. When a search engine spider views your web site, it analyzes the number of links you have to other websites, and then verifies if those addresses have in turn placed a link on their web site to you. If they have, then you have an established 'linkback', which will increase your ranking on several search engines, so long as the websites you are linked to are well developed, designed and run. Linkbacks are a quick way to give your PageRank a boost or establish a foundation for your web site to grow and develop on.
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