That may mean venturing into visual content marketing.
What is Visual Content Marketing?
Visual content marketing is exactly what it sounds like; it’s visual content designed to capture your audience’s attention and keep them engaged.
It’s attractive, highly visual stuff… and infographics are a prime example.
Have a peek at this infographic from the National Association of Realtors:
Let’s pick it apart to find out why it’s exactly what people want to see.
Point 1: The visuals themselves are related to real estate. You’re looking at the outline of a house, and even the icons inside the house (the money bag, the dollar signs, and the piggy bank) are related to real estate and financing.
Point 2: No element on the page is wasted. The sun is even used as a medium to deliver information—it shows that 84 percent of Americans believe purchasing a home is a good financial decision.
Point 3: Check out the colors the infographic’s designers used. They’re primarily blue and green. Blue in marketing shows dependability and strength, while green signifies growth and health in a consumer’s brain.
Check out this infographic, created by The Logo Company, to see how colors are likely to affect consumers—and which companies use them:
Why is Visual Content Marketing So Important?
According to Kissmetrics, 90 percent of the information transmitted to the brain is visual. That’s why content marketing experts encourage Realtors (and others) to include great images with blog posts. It’s also why video marketing is incredibly effective (51.9 percent of marketing professionals across the world say that video content is the content that provides the absolute best return on investment, too).
Five Hot Visual Marketing Statistics You Need to Know
1. When people hear information, they’re only likely to remember 10 percent of it three days later… unless it’s paired with a relevant image, which makes people remember 65 percent of it three days later. (From Brain Rules)
That’s another reason that takeaways are incredibly important when you’re talking face-to-face with potential clients. Some of the most effective takeaways our own clients have used include branded football schedule magnets, branded seed packs, and magnetic NASCAR® schedules for Realtors.
2. Four times as many consumers would rather watch a video about a product or service than to read about it, according to a survey by Animoto.
3. 85 percent of adults consume content on multiple devices at the same time, so you’re really competing for attention. (From Think With Google)
4. Tweets with images get 150 percent more retweets than tweets without images do. (From Buffer)
5. Facebook posts with images get 2.3 times more engagement than those without images do. (From BuzzSumo)
How to Create Your Own Infographics
Naturally, you can hire someone to create infographics for you—but that quickly becomes expensive, with some design companies charging upwards of $2,000 for one image.
A better solution might be to try your own hand at creating infographics.
Here’s where you can go:
2. Venngage. You’ll have to create your own design from scratch, but companies like Google, AirBnB, and HubSpot are using Venngage as an infographic hub.
3. Piktochart. Templates are available at Piktochart, but unless you’re a subscriber, your finished product will be labeled with the Piktochart logo; that’s the only downside to using this service.
What Visual Marketing Techniques Do You Use?
We’d love to hear about how you make your own infographics (or have them made), how you use video in your marketing, and whether you’ve had success with branded marketing materials after face-to-face conversations, so please share your thoughts in the comments below. We’d also love to see you on the Real Estate Calendars Facebook page or on our Twitter feed!