Visual Content Marketing for Realtors: You Can't Afford to Ignore It!

By
Services for Real Estate Pros with RealEstateCalendars.com

As a Realtor®, you know that everything you put out, publish, or send is a direct reflection of your brand—and you know that you need to meet your clients where they are.

 

That may mean venturing into visual content marketing.

 

What is Visual Content Marketing?

 

Visual content marketing is exactly what it sounds like; it’s visual content designed to capture your audience’s attention and keep them engaged.

 

It’s attractive, highly visual stuff… and infographics are a prime example.

 

Have a peek at this infographic from the National Association of Realtors:

 

 

Let’s pick it apart to find out why it’s exactly what people want to see.

 

Point 1: The visuals themselves are related to real estate. You’re looking at the outline of a house, and even the icons inside the house (the money bag, the dollar signs, and the piggy bank) are related to real estate and financing.

 

Point 2: No element on the page is wasted. The sun is even used as a medium to deliver information—it shows that 84 percent of Americans believe purchasing a home is a good financial decision.

 

Point 3: Check out the colors the infographic’s designers used. They’re primarily blue and green. Blue in marketing shows dependability and strength, while green signifies growth and health in a consumer’s brain.

 

Check out this infographic, created by The Logo Company, to see how colors are likely to affect consumers—and which companies use them:

 

 

Why is Visual Content Marketing So Important?

 

According to Kissmetrics, 90 percent of the information transmitted to the brain is visual. That’s why content marketing experts encourage Realtors (and others) to include great images with blog posts. It’s also why video marketing is incredibly effective (51.9 percent of marketing professionals across the world say that video content is the content that provides the absolute best return on investment, too).

 

Five Hot Visual Marketing Statistics You Need to Know

 

1. When people hear information, they’re only likely to remember 10 percent of it three days later… unless it’s paired with a relevant image, which makes people remember 65 percent of it three days later. (From Brain Rules)

 

That’s another reason that takeaways are incredibly important when you’re talking face-to-face with potential clients. Some of the most effective takeaways our own clients have used include branded football schedule magnets, branded seed packs, and magnetic NASCAR® schedules for Realtors.

 

2. Four times as many consumers would rather watch a video about a product or service than to read about it, according to a survey by Animoto.

 

3. 85 percent of adults consume content on multiple devices at the same time, so you’re really competing for attention. (From Think With Google)

 

4. Tweets with images get 150 percent more retweets than tweets without images do. (From Buffer)

 

5. Facebook posts with images get 2.3 times more engagement than those without images do. (From BuzzSumo)

 

How to Create Your Own Infographics

 

Naturally, you can hire someone to create infographics for you—but that quickly becomes expensive, with some design companies charging upwards of $2,000 for one image.

 

A better solution might be to try your own hand at creating infographics.

 

Here’s where you can go:

 

1. Canva. Canva has dozens of design templates, with pre-made infographics you can customize. Find them here.

 

2. Venngage. You’ll have to create your own design from scratch, but companies like Google, AirBnB, and HubSpot are using Venngage as an infographic hub.

 

3. Piktochart. Templates are available at Piktochart, but unless you’re a subscriber, your finished product will be labeled with the Piktochart logo; that’s the only downside to using this service.

 

What Visual Marketing Techniques Do You Use?

 

We’d love to hear about how you make your own infographics (or have them made), how you use video in your marketing, and whether you’ve had success with branded marketing materials after face-to-face conversations, so please share your thoughts in the comments below. We’d also love to see you on the Real Estate Calendars Facebook page or on our Twitter feed!

 

 

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Sales and Marketing
Tags:
real estate marketing
infographics

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainer
1,000
Nina Jones
Super Saver Mama AU - Albert, NB

Thanks for giving this wonderful information!!!

Regards,
Nina Jones

Jan 02, 2018 03:26 AM #12
Anonymous
Anna Harris

Hi! very nice article. I m pleased to read it. You wrote everything in a great manner and useful ways. Good work, Keep up. I m waiting for your next article.

Feb 14, 2018 10:37 PM #15
Rainer
5,346
Beatrice McGraw
ExportHub - Teaneck, NJ
Digital Marketing Manager

A very well explained post about content marketing. This rule apply to any industry such as b2b marketplace, service industry or realtors.

Feb 20, 2018 09:08 PM #16
Rainer
1,125
logo mines
Logo Mines - White Twp, NJ
Logo Mines is a creative digital agency providing

Such a great post to know different useful information.

Regards,
Logo Mines

 

Apr 04, 2018 11:25 PM #17
Rainer
1,215
Anna Malik
Pak Election - Alder, WA
Provide Pakistan Election Result 2018

Thanks and keep up the great work.

NA 248 Election Result 2018

 

Jun 25, 2018 04:57 AM #21
Rainer
1,300
Asrah Khan
Hamari Web - Alameda, CA

Such a great post to know different useful information.
Bise Multan

Jul 11, 2018 12:25 AM #22
Anonymous
All Results

Information in this article is concise and laudable.
Multan Board Matric Result 2018

Jul 18, 2018 11:48 PM #23
Anonymous
Nasir Mehmood

Great article with helpful information.
Sargodha Board Matric Result 2018

Jul 19, 2018 12:00 AM #24
Anonymous
shawn

Nice and Really Informative post i really like it
Lahore Board Inter Part 2 Result 2018

Aug 26, 2018 11:22 PM #25
Anonymous
james jones

these are some great tips i am going try this on my logo design service site nice piece of work and information.

Nov 01, 2018 09:45 AM #28
Anonymous
sarah

nice

Nov 25, 2018 07:43 AM #29
Anonymous
Jones

Content marketing helps to progress conversions for the reason that it allows you to connect with and teach your leads and customers. http://www.awesomecleaning.com.au

Nov 25, 2018 07:45 AM #30
Anonymous
asad ali

these are some great tips i am going try this on my logo design service site nice piece of work and information.
5th Result Online and 8th Result Online

Mar 23, 2019 04:40 AM #31
Anonymous
Nimra

Here we are providing you Punjab Education Commission (PEC) 5th and 8th class result 2019. PEC 5th and 8th class result 2019 will be announced on 31st March 2019.
5th class Result 2019
8th Class Result 2019

Mar 23, 2019 05:16 AM #33
Anonymous
Johni Baba

No doubt, in the future one can not ignore the scope of this type of marketing.

Mar 24, 2019 12:53 AM #35
Rainer
1,150
Johni Baba
Bhutta estate - Mc Grann, PA
I am interested in real estate sectore from long t

In the real state estate industry of Punjab, one can not forget the New Housing Schemes in Lahore on Installments becausethrough these ones will become an owner of the plot in an easy way.

Mar 24, 2019 01:16 AM #36
Anonymous
Vicky

Thanks for the information! Many of you must be looking for Cricket World Cup 2019 Schedule, check it here.

Apr 21, 2019 11:34 PM #38
Anonymous
Water Proofing

Water proofing is one the largest problem which is increasing day by day in societies , and we have noticed that this problem exists in 60% homes of society . Actually Water proofing is process to stop the leakage of water , not just from roof of the home also from the roof of any room or water tank . We are the best solution providers for the Water proofing for any kind of water leakage in your building or house . If you need our assistance just use our contact details to contact us and get the right advice for your problem. The major problems we have seen in most of the building is roof leakage , or bathroom roof leakage or water tank leakage problem , these are the major problems which we have mostly found in the buildings . We have work experience of 10 years in this field and we had satisfied most of the clients .

Jun 11, 2019 01:55 AM #39
Anonymous
dental envy

great post

https://www.dentalenvy.com.au/

Jul 12, 2019 05:33 AM #40
Anonymous
Arbaz

Here we are going to provide you 12th Class Result 2019. Students can check their result through online by entering your roll number or through sms. 12th class result has been announced in the month of August 2019. Stay in touch with us for more details.

Jul 13, 2019 12:29 AM #41
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
25,269

Steve Bunker

Ask me a question
*
*
*
*
Spam prevention