Ask An Ambassador: A Pointed Discussion

By
Real Estate Agent with RE/MAX Elite 513.520.5305 www.LizTour.com SAL.2002007747

 

The nature of ActiveRain is that it is for many people a points driven culture. 

Leave a comment.  Get points.

Write a post.  Get points.

Answer a question.  Get points.

Reblog another's post.  Get points.

Accumulate enough points, your price of participation goes down every 100,000 points.  Rinse, lather repeat until you reach 500,000 points and a free account. 

Gather more points and you move up the leaderboard, be it city, county, state or national.

Frankly it's pretty easy to get points in the community, participate and they're there for the taking.  Type and type some more.

via GIPHY

But pursuing points just for the sake of points can be detrimental.  The goal needs to be point collection combined with meaningful content.

By itself, a high spot on the Leaderboard isn't going to do much for you.  If merely being #1 was all it took, I should be swamped with referrals for the Cincinnati to Dayton corridor, but instead... Bueller??  Bueller??

By the same token if you think a lot of feature posts is going to cause your business to explode, again, more Ferris.

What makes things tick is writing meaningful content, especially when it's consumer facing and what your local home buyers and sellers want and can't find elsewhere.  For us, that's niche posts about patio homes, subdivisions and similar topics.

Hollow activity just for the sake of gathering points can actually harm you more than help you.  Your reputation with your peers is driven by whether they can expect a copy/paste comment or something that indicates you actually read the post. 

I'll freely admit I don't participate heavily in the Rain outside of making sure I have a daily post.  It's the hazard of the dual career life.  Only so many hours in the day so I leave a handful of comments as I can, answer a question when I think I can add meaningful info, or maybe just leave a smiley face icon to let the author know I stopped by.

But for me, it's definitely not about points because I know it isn't the points that make my phone ring.  And it's not the points that have built friendships across the country.  No, it's about the activities that cause the point total to grow that keeps me going day after day.   We can have fun, play around the watercooler a bit, but the more you put into this community, the more you get back.

Until next Tuesday, just Ask An Ambassador if you need help!

Bill of Liz and Bill aka BLiz

 

Posted by

Serving Warren County Ohio & Adjacent Areas

 

The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418

MailTo:  Liz@LizSpear.com

Search Homes:  Https://WarrenCountyOhioRealEstate.com

Our Website:  www.LizTour.com

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Ambassador
1,703,510
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Bill, you know where I stand on this issue. People just don't get the point. I'm here for one reason only...to get business. Google loves AR content and I currently have 6,100 backlinks from my AR blog to my website and another 1,700 links from my outside blog to my site. Those backlinks help push me up in the Google rankings so you'll find me on page one for just about anything related to real estate in Franklin TN. I'll take backlinks and the business they generate over points any day of the week.

Jul 25, 2017 10:16 PM #14
Ambassador
3,985,692
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

BLiz

As you alwways do you have made some excellent points especially for those who are newer here. The points come as a result of many opportunities to learn, share, develop relationships and grow your business. That all comes first.

Jeff

Jul 25, 2017 10:19 PM #15
Ambassador
4,300,186
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Liz and Bill Spear - I can simply say, you have a huge point in your post!

It's all about blogging for business and building relationships. Points should be just a by-product.

Jul 25, 2017 11:31 PM #16
Rainmaker
2,536,102
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

"But pursuing points just for the sake of points can be detrimental.  The goal needs to be point collection combined with meaningful content."  That's an important point, Liz and Bill.

Jul 26, 2017 01:50 AM #17
Rainmaker
756,250
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Even if friendships are just cyber friendships AR allows us to get to know each other. I now have plenty of people I would trust clients to around the country. Yes, I agree we need to write content that meets the need of our local readers, not just to earn points, but it is nice when those points add up and it is impressive as well to see others who have committed to that daily post and comments and been consistent over time.

Jul 26, 2017 04:24 AM #18
Rainmaker
3,053,038
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Liz and Bill Spear - confused.

"By the same token if you think a lot of feature posts is going to cause your business to explode, again, more Ferris. What makes things tick is writing meaningful content..."

Are you saying that some members get a lot of featured posts without writing meaningful content?

Jul 26, 2017 07:14 AM #19
Rainmaker
77,250
Luke Acree
ReminderMedia - King of Prussia, PA
Making Agents Memorable

Good perspective

Jul 26, 2017 07:36 AM #20
Ambassador
3,090,160
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

Being at the top of the leaderboard doesn't do anything for your business.  It is the content, and content alone, that is going to make the phone ring.

Meaningful interaction is the key.  It's embarassing to read nothing posts that someone cut and paste for their points, or to see questions that are there to cash in on the points there.  Worst of all, the drive by comments.  

I read a post the other day where the author was talking about a recent medical problem and the recovery from it.  The comments above me were just ridiculous.  They commented on the title, or how they found the post.  Nothing about the post itself.  I got a note from the author, which indicated he appreciated my comment.  Sad when reading and commenting on the post's message is not a given anymore.

Jul 26, 2017 08:27 AM #21
Rainmaker
1,228,961
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

There are many ways of getting business.  Blogging is a great one, Liz and Bill Spear.  Through blogging I've found that I have a bit of a "teacher" in me.  I like sharing info.  Especially info that I think will advance and benefit my readers ... and motivate them to contact me.

There are those here on AR that have a huge numbers of points.  Their posts are listing after listing ... or interest rate update after interest rate update. Some of these members comment or interact very little ... or not at all.  Others leave only drive-by comments.  We all know who they are.  If I need or have a referral:  Given a choice between their articles, points and level of activity ... and others with fewer points, but greater, more meaningful posts, comments, and interaction?  I know who gets my call and that referral.  

Points in and of themself don't impress me much.  HOW they were accrued does ...

Gene

 

 

Jul 26, 2017 09:38 AM #22
Rainmaker
770,752
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

Have you noticed how many times "points" was written in all of the comments! Lol.  You make a great point <---see! ;-).  I will say that points were important to me in reaching the 500k free account.  You see, I've been a member since 2008 before there was a paid membership but I made a very bad mistake and left for too long and when I came back I hadn't been active enough to be one of the grandfathered in.  I've been paying monthly ever since.  I actually came back here in January after a nearly year and a half hiatus (paying monthly all the while) to cancel my account. It was the beginning of the year, I was doing budgeting and cutting all the deadwood expenses including membership and fees that I didn't make use of.  When I logged back in  I decided it would be a waste of so many years to just cancel, but I did want the free account so I did spend a lot of time racking up points, but I always, always still tried to comment with relevant responses and helpful answers, even if I was trying to max out points every day.  I finally made it and points mean less to me now.  I sort of feel a freedom I didn't previously have to interact more the way I want to and at the leisure I want to.  Perhaps people see/saw me as only a point seeker because I also spend a lot of time in Q&A, but I have gained meaningful relationship in the meantime and have emailed and spoken on the phone with several agents that I met specifically in the Q&A.  So, all in all, you make great points.  Everyone has a purpose for why they do what they do in AR I guess, whether it's helpful or not in the end. Have a great day, Liz and Bill Spear, you are always wise and helpful here on Active Rain. -Kasey  

Jul 26, 2017 10:02 AM #23
Rainmaker
538,365
John Mosier
Realty ONE Group Mountain Desert - Prescott, AZ
Prescott's Patriot Agent 928 533-8142

Thanks for your post, Liz and Bill Spear. I really like your graphic of Kermit typing away.  I liked your pencil point graphics too.

Where do you find such GREAT Graphics?

Jul 26, 2017 10:37 AM #24
Rainmaker
670,863
1~Laura Filip
1~Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Great post on points, it makes it fun to see the points add up but that is not the reason why to be here. Take a tour of posts see if you enjoy reading them and commenting and then try it out . Have a blessed day. 

Jul 26, 2017 12:42 PM #25
Rainmaker
2,454,359
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Do what ever you will to get in the game...To stay in it, find what works...

Jul 26, 2017 01:14 PM #26
Rainmaker
1,011,950
Corinne Guest
Corinne Guest, REALTOR® | Barrington Realty Company - Barrington, IL
Barrington Lifestyles

It's just cream on a cherry pie. Without them I doubt many of us would be here still. I don't blog here much anymore, found my business sourced from my own blog much better. There had to be some incentive to draw the crowds, it is kind of an ingenious system but I hate the, yes, no answers. So for me I'll have some fun everyday here, take some knowledge away with me at times, and connect with some awesome friends. I just choose to blog elsewhere.

Jul 26, 2017 02:01 PM #27
Rainmaker
401,223
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Well stated post. I participate in AR to find value. I get excited when I read a post that is thought provoking and generates some quality comments that add to the discussion.

When I post or comment, I think in terms of does this "add Value"?

The more members who get off the points mentality and think about adding to others the more valuable AR becomes.

Jul 26, 2017 02:30 PM #28
Rainmaker
563,601
Nathan Gesner
American West Realty and Management - Cody, WY
Broker / Property Manager

As a member that has not earned a free account (or even a discount), I fully concur. I started out fanatically seeking points so I could be #1 in my area, then my state (it's much easier in Wyoming!), or to work my way towards a free account. It got tiring. If I'm going to add anything to activerain, I want it to be quality content and not just more blather.

Jul 27, 2017 06:39 AM #29
Ambassador
2,863,819
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I'll freely confess there was a time I was "point consumed" but I got over it.  I really just wanted to be #1 in my county.  Then I wanted to be #2 in Georgia when Richard was still blogging daily and I had zero hopes of ever being #1.  

But now with closing on on 9 years of relevant content I get phone calls from post of potential clients.  Even posts I wrote years ago about different aspects of my market, and neighborhood posts.  I have got to figure a way to get back to posting regularly.  

But like you, points no longer concern me.  I value MANY relationships formed here, I value the posts getting found and I value the continuous learning opportunities I find here. 

Jul 27, 2017 10:09 AM #30
Rainer
497,458
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear BLiz,

It seems to me you are doing plenty enough.

Jul 27, 2017 10:44 AM #31
Rainmaker
3,089,315
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Hi Bill and Liz... loved all your points about points!  I'm hoping lots of people who still don't understand that we are here for more than just the points read you post and think on it.

Jul 27, 2017 11:02 AM #32
Rainmaker
126,363
Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA
Future Home Realty - Seminole, FL
Providing the integrity and service you deserve.

I have always enjoyed writing, so blogging comes relatively easy for me. Finding the time is sometimes challenging. But I will admit that I am trying to get to the top of the leader board for my city. It keeps me coming back to blog. I am only 10,000 points away from that and 20,000 away from hitting 100,000 points. I guess it's just my friendly competitive nature. Blogging has also helped me learn a lot and I am grateful to all the rainers that share their information. I'm honored to be a part of such a great community!

Jul 28, 2017 09:55 PM #33
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RE/MAX Elite Warren County OH (Cincinnati/Dayton)
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