Syndication... Your Best Frenemy

Real Estate Technology with IDX, LLC.

Your sellers need to know that no matter where home buyers are looking, their listing is there… even if it means sharing a hard-earned home with your competitors. Since most home searches start online, it’s important to cast the widest net possible… So, love 'em or hate 'em, the impact of listing portals is undeniable.


Straddling the line between collaboration and competition, syndication is your best frenemy....



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Comments (2)

Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

The first place most sellers look is on Z to be sure it is showing up!  

Aug 03, 2017 10:48 AM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

I have told my clients that I stay away form lead gen saites as they are not Professional sites.  Most all agree with me once I explain it.

Aug 03, 2017 11:02 AM