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I Have Beheld the Power of Social Media!!

Property Manager with Foundation First Property Group RM423638

   We've all seen social media shares of someone finding a wedding ring and through the power of networking finding the rightful owner. We even have sites like this to help lost and found pets reunite with their owners. I had never been a personal witness to the power that social media has - until yesterday.


   The Hanover Area Jaycees are a local group of younger people ages 21-40 who focus on leadership training and civic responsibility. Every year for the past 76 years they have hosted the annual Hanover Halloween Parade that goes through downtown Hanover on the last Thursday of October. The parade consists of local dignitaries, area marching bands, and local businesses with floats. It's about a mile long overall and begins at 7:30 at night. The big feature of the parade is that the participants throw out candy to the crowd. I've learned that if you sit toward the end of the parade route, the marchers run out of candy, so now we sit closer to the beginning!

Hanover Area Jaycees Halloween Parade


   I'm heavily involved with my church and don't usually participate in organizing local events, but since I am a newer business in town and have an office right on the main street, I felt the desire to see where I could help, both for civic pride and to expand my network. I saw a post that the Jaycees were having a public meeting to plan this year's parade, so my wife and I made plans to attend.


   At the meeting, I was shocked to find out that this group only had a membership of 10, with only three active members. In 2004, they had nearly 100 members. The local Jaycees, much like other civic organization, have experienced a sharp decline in membership over the past decade. The president basically said that without the bodies to help in the organizational phase of planning for the parade, it might have to be canceled.


   Canceled?? The traditional Halloween Parade canceled??? The parade that thousands of locals anticipate and line the streets to see canceled??


   The meeting was adjourned with another meeting scheduled for mid-August, but if nothing happens between now and then, the Jaycees would have no choice but to cancel. I told the president I would try to lean on local businesses to encourage their support. 


   I wrote a Facebook post in our local downtown merchant's page which consists of under 60 members. It's a closed page, so only people who are invited and accepted have access to it. It was only about four paragraphs, but it was a straight-shooting blurb that emphasized the need for people to step up if they truly cherished this long-standing tradition.


   One of the members who saw the post shared it on her personal page, and as more and more people shared the post, the local paper picked up on the post and wrote an article about the need for volunteers. People were complementing me for my post and in the end, the Jaycees put out an announcement that they were "overwhelmed by the offers for help they have received in the past 24 hours". 


   I'm thankful that people were willing to step up to support their community in a time of need. As much as I generally loathe social media, I am also thankful that I have been able to witness first-hand the good that it is able to do.


"Share" Image courtesy of Stuart Miles at FreeDigitalPhotos.net 
Parade image courtesy of Don Stabler and Square Commercial Center


Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ

Jeff Wright what an awesome story about the power of Social Media. This is so cool that your one post literraly saved the Hanover PA Halloween Parade. Bravo and hats off to you!  Welcome to ActiveRain!!!

Jul 28, 2017 03:38 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude


Congratulations on the featured post and on a terrific story of the power of social media! Welcome to ActiveRain! Looking forward to hearing more from you and seeing you around in the Rain!

Have a great weekend!


Jul 28, 2017 05:32 PM
Katie Mehr
Royal LePage Your Community Realty - Aurora, ON

This is wonderful!

Jul 28, 2017 05:36 PM
Vickie Teel
RE/MAX PALM REALTY - Port Charlotte, FL
Sharing Florida sunshine one homeowner at a time!

Great job stepping up Jeff Wright and pulling in the full force of social media.  It can, and does, do so much good even though we don't usually hear about the good stuff so thanks for telling us about the good stuff.  So happy the parade will go on!

Jul 28, 2017 08:05 PM
Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA
Future Home Realty - Seminole, FL
Providing the integrity and service you deserve.

There is good and bad in social media. You used it for good and it paid off big time and in the process of trying to fill a need in your community, who became a hero and kept the tradition going. God bless you for your service and congratulations on a job well done!

Jul 28, 2017 09:22 PM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

The dynamic of seizing life right down to the moment is nothing new. Doing it is

Jul 29, 2017 05:20 AM
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Thank you for sharing a real result of how you used social media to make a difference. You motivated and activated so many people.

Well done.

Jul 29, 2017 06:02 AM
Margaret Goss
@Properties - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

Well done!  You not only helped keep the parade going, you created goodwill within the community.  And the added benefit of getting better known.

Jul 29, 2017 07:04 AM
Belinda Spillman
Aspen Lane Real Estate Colorful Colorado - Aurora, CO
Colorado Living!

Very nice featured post to make a splash in ActiveRain.  Good job.  Keep them coming.

Jul 29, 2017 08:28 AM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

It certainly is a great way to reach out to a community.  Social media has changed the world... some for the worse and some for the better.  I love the stories of "for the better".  This is one of them.

Jul 29, 2017 08:28 AM
Terry McCarley
Coastal Real Estate - Cape Coral FL - Cape Coral, FL

What an uplifting post!  Congratulations on stepping up and helping save this event.  My guess it will come back to you ten fold and more

Jul 29, 2017 08:38 AM
Dorte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Jeff,

That was a very touching story. Seems like you need to get into people's living rooms nowadays to get them to react. Once they get a taste of real life get togethers, they may like it. I hope, you get a lot of new members for the Jaycees.

Jul 29, 2017 04:55 PM
Nathan Gesner
American West Realty and Management - Cody, WY
Broker / Property Manager

I'm glad it worked out. It's true we are seeing a decline in participation of various organizations. 

Jul 30, 2017 06:21 AM

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Jul 30, 2017 08:54 PM
Ben DeHaven
Haven Realty & Investments - Lakeland, FL
Proudly serving Winter Haven & Lakeland, Florida

Great work!

Aug 01, 2017 07:26 AM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

I've just become a Sponsor Member with NextDoor.com for the 17602 zip code . It allows me to place my daily blog posts to 17 subdivisions (2,000+ households) on a Daily basis !

May 13, 2018 09:09 AM