Imagine that the ideal listing just became available for your Millennial-generation homebuyer clients. You make a quick phone call to them, hoping to speak directly so you can share all the exciting details. The phone rings several times, then your call is dumped to voice mail.
Sound familiar? While it might be unfair to generalize, Millennials are the first generation to use a phone for practically everything except making or receiving calls. According to a May 2017 article published in Forbes, Millennials have a genuine aversion to speaking on the phone. They much prefer to text or email, which enables them to think over their words and better control the length of the exchange.
Plus, the privacy factor of texting enables immediate communication, without broadcasting one's business to nearby coworkers, strangers or curious friends.
If you're already texting to your Millennial clients instead of calling them, you're on the right track! If you are pressed for time, or have more detail to share than what a text can fully convey, try sending your Millennial client a text like: "Exciting news - call me ASAP!"
Here are more tips for communicating with Millennial clients:
Keep text and email messages friendly and concise.
Don't be formal - plain language is preferred.
Use email to send detailed information, instead of leaving lengthy voice mails.
If your client uses emoji, feel welcome to reply in kind. Nobody minds a smiley face behind a "Have a great weekend!" message.
Even though Millennial clients prefer texting and emails over phone calls, it doesn't mean you can't call them. However, you may obtain a faster response by using your client's preferred method of communication. This preference may vary by client, no matter their generation. When in doubt - ask them!
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Copywriting & Marketing Specialist