The cult of Tom Ferry, Facebook, Instagram... Best Practices August

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Real Estate Agent with California Lifestyle Realty DRE# 1780607

After reading the instructions for this challenge, I clearly saw how many of these parts are related.  The business practices that we employ and put in place are interwoven in our routine and the cycles of life and our profession.

The best business practice that I put into play in my first year was taking the advise of my "mentor" and attending my first Coaching seminar put on by Tom Ferry.  I was the most skeptical of followers and likended the devotees to cult worshipers.  They chanted affirmations and clapped and gnashed their teeth.  I thought they were all crazy.  I even wrote a blog on ActiveRain about Tom Ferry being a possible cult leader.   (I sent it to him, and luckily he has a good sense of humor.)  My mentor/broker insisted that we all attend and I seriously tried to get out of it.  I asked how long I would have to stay.  But I learned so much the first day that I was hungry to go back for more.  I attended many 1-day seminars and then began going to the annual event each year in Anaheim.  As a new agent, I was like a sponge soaking up the wisdom and networking with more experienced agents.  Although I don't make it every time anymore, I truly believe that the enthusiasm and knowledge I aquired at those seminars helped me leap ahead and love my job.

Of course, the second part of this post is directly related to the first.  My first broker, Lori Bowers was the catalyst for me to become a follower, attendee of the Tom Ferry Coaching program.  Every seminar I would come home filled with energy to try out something I had learned- whether it was focusing on my contact list, or handling objections better, or narrowing my market.  I was also lucky enought to work with the Coach Danny Morel  He is the up and coming motivator in Southern California, and if you have the opportunity to learn from him- don't miss it.

Finally, the business practice that I have recently adopted is Instagram.  I have long been a huge fan of Facebook, and had shied away from Instagram, but now I'm embracing it.  I have several Instagram 365 things to do in palm springsprofiles including a long-time Facebook page I created many years ago called 365 things to do in the Palm Springs area on Facebook This local, event, lifestyle, page has been growing strong and I now have over 13,480 fan- it typically grows by 40 new fans a week during the summer and over 100 a week during our season.  I sprinkle some real estate posts in but it is mostly about promoting and supporting local businesses and events.  Now, with a 365 instagram page linked to it- I reach even more people in a different demographic.  

Follow me on Instagram at kschowe on Instagram and 365 things to do in Palm Springs on instagram

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Kathy Schowe   760.333.8886  California LifestyleRealty  California Lifestyle RealtySchowe Properties                                           

        

                  
                                   

Comments (9)

Anna Banana Kruchten CRS, CRB, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ
602-380-4886

Loved your story Kathy Schowe! Especially the one about you being sure Tom was a cult leader - way funny! Aren't you glad you got over that - fast! Kudos to you for an awesome FB page  - you've got some incredible numbers. We could all learn from you!

Aug 03, 2017 05:10 PM
Kathy Schowe

Hi Anna Banana Kruchten, CRS ,  Thank you- I retitled my blog just now to make it more compelling.  Ha!  I also shared it with Tom Ferry, Danny Morel, and Lori Bowers! :-)

Aug 03, 2017 05:49 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Kathy

I love this story, but especially what you had to say around Instagram which I am still working on.

Jeff

Aug 03, 2017 08:45 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Kathy nice to see you back... not a fan never have been of Tom nor who created him Mike.....Endre

Aug 03, 2017 10:26 PM
Kathy Schowe

Hi Endre Barath, Jr. - hope you are well!  Best,  Kathy

Aug 04, 2017 11:26 AM
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 480-966-9353 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

Hi Kathy, I finally started learning Instagram, and I like it very much. Facebook pages are great, too. Thanks for sharing your thoughts! Very interesting to read.

Aug 05, 2017 02:11 PM
Kathy Schowe
California Lifestyle Realty - La Quinta, CA
La Quinta, California 760-333-8886

Hi Steffy Hristova ,  I'm having fun with Instagram and I think it is gaining momentum!  Have a great weekend!  Kathy

Aug 05, 2017 02:23 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for sharing the secret to your success. Wish you good luck.

Aug 06, 2017 05:41 AM
Kathy Schowe
California Lifestyle Realty - La Quinta, CA
La Quinta, California 760-333-8886

Hi Gita Bantwal ,  Hope you are having a great summer!  Kathy

Aug 06, 2017 11:18 AM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

Wow, looks like i'm going to check a lot of the links you posted in this blog:) 

Oct 09, 2018 08:00 AM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

What a great page, Kathy!

 

My question, do you ever get any business from it? 

Oct 09, 2018 08:22 AM

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