Certified Tourism Ambassador (CTA)

Real Estate Broker/Owner with Saint Francis Property Santa Rosa, CA 01368633

A friend of mine, who works for the Sonoma County Tourism Board, recommended I become a Certified Tourism Ambassador (CTA). She said that with all the blogs I write regarding things to do in Rincon Valley and Sonoma County, a CTA designation would be right up my alley.

I attended the 1-day course July 18th, held at the Sonoma County Tourism office on Aviation Blvd near the Sonoma County Airport. There were 15 other CTA candidates taking the course. The course was interactive with a combination of Power Point lecture and group tasks. It was a great way to meet some of Sonoma County's front line hospitality workers. I was the only real estate broker.

What is the Certified Tourism Ambassador program? The CTA program is the only industry recognized program for the nation's hospitality front line workers. The program is designed to help them:

  • Build upon your knowledge of the region
  • Enhance your performance serving customers
  • Increase your awareness of available regional information resources


This is the CTA's Bible

Sonoma County Visitors Guide


If you are interested in becoming a CTA, I recommend you call: Sonoma County Tourism
400 Aviation Blvd #500
Santa Rosa, CA 95403


If you are interested in finding out if there is a CTA program in the city or county you live in go to this site: CTAnetwork


I love living in Rincon Valley!  I've lived here since 1995 and can't imagine living in a better north bay community.  Call me today if you're interested in buying a home in Rincon Valley, or if you'd like to list your Rincon Valley home for sale.  


  • Jim Cheney, Broker
  • Saint Francis Property
  • Jim@StFrancisProperty.com
  • (707) 494-1055
  • Rincon Valley - Santa Rosa
  • Certified Tourism Ambassador




 Originally posted on RinconValleyBlog.com



Posted by

Jim Cheney, Broker

"Your Realtor in Rincon Valley"

Wine Country Real Estate

Santa Rosa, Sonoma County


Comments (9)

Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

Sounds like a good opportunity.  So now that you have taken the course are you going to officially be one? -Kasey

Aug 07, 2017 04:27 PM
Jim Cheney
Saint Francis Property Santa Rosa, CA - Santa Rosa, CA
Rincon Valley Realtor 707.494.1055

Kasey & John Boles I am one but I'm waiting for permission to use the logo in my  web sites and blog posts. They want to make sure I"m not alligning with polical parties or otherwise using the title for other purposes (I guess).

Aug 07, 2017 04:30 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Jim, that does sound like it is right up your alley, and perfect designation!  

Aug 08, 2017 05:52 AM
Roy Kelley
Retired - Gaithersburg, MD

Congratulations. Thanks for telling us about this interesting program.

Aug 12, 2017 05:39 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Jim, 

WOW! I learned something today that I did not realize was out there. This is right up my alley.  You have planted a seed. Thank you!

Aug 12, 2017 06:54 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC

I love this idea, Jim and good for you for pursuing it! My participation at the Chamber of Commerce and being familiar with the available resources there has helped me with relocation clients but, this CTA sounds even more detailed.

Have a great Sunday, Jim!

Aug 12, 2017 10:39 PM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hi, Jim -- I saw your link in one of your posts - I had no idea about this program - very interesting.  I like how your area is identified on the guide - An hour north of San Francisco, a world away from ordinary.  

Sep 25, 2017 04:03 AM
Jim Cheney
Saint Francis Property Santa Rosa, CA - Santa Rosa, CA
Rincon Valley Realtor 707.494.1055

Thanks Michael Jacobs .  Sonoma County has changed so much in the last 20 years.  It use to just be pretty, but now there's a lot to do.   I"m sure there's a CTA program in the Pasadena area.

Sep 25, 2017 04:46 AM
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Hi Jim -- that's a great designation to have and promote on your blog posts and other promotional material. You have earned instant credibility.

Jan 20, 2018 08:29 AM