Evolution of realtor marketing materials

By
Real Estate Agent with (408) 425-1601 CA bre 1519182

                                                                               Sam Shueh

                                                                           Realty One Group

Over the years the realtor marketing materials have changed. I received a packaged dry sponge in a wrapper saying soak it in the water watch your American dollar($) grow. A whistle says : "Whistle for Sam". A fly swatter with printing like "Sam will eradicate your fly."  I have not yet received a pot holder as the cost of creating them is way more than before.   

This notepad above with my own design cost me ~$0.35 each and that was 10+ years ago. I have occasionally received some cheap black and white notepads that I trashed them as soon as I receive them. 

I used a sewing kit left at my apartment door while in college. It had some threads, needles. Over the years, I used that kit many times to sew buttons on shirts. 

The other day I went through a probate sale home just acquired. I find things of interest and keep it in my collection.   

 

realtor marketing

Inside I find some writing paper(below). Apparently, the deceased owner kept it in case she wanted to look for a realtor.  The hairdo of the realtor suggested it was popular around 1960s.  The low California DRE number shows her license is granted 1.8 million earlier than new licensees.  I have seen "004" licensees in CA still showing homes with a walking cane.  But not those before 1970s.   

Writing paper

She apparently moved to rural northern California and passed away 29 years ago.

The way they provide marketing materials have changed. But it still works. My magnet from 2005 still hangs at people's refrigerator and I got a call the other day.

You want to leave something people can use. Internet messages get filtered and removed instantly. Unsolicited text msg often become source of a written complaints or get blocked. In my case I market with different recipes so they can hold on to.  A few clients tell me they have a good collection and will use me. 

What marketing material have you used and what are effective?  Please share your experience.

 Should you be in need of real estate servicing in Silicon Valley please contact Sam Shueh

at (408) 425-1601 SamShuehRealtor at Gmail.com  

 

SOURCE:  

Synopsis on Mortgage Interest Rate vs Affordability (Silicon Valley affordability

Shueh, Sam  How is my Silicon Valley home worth? (Silicon Valley Home Values)

Poppy Jasper and Morgan Hill New Homes

Shueh, Sam   Silicon Valley, publisher Arcadia Publishings.

Silicon Valley Real Estate July 2016 (San Jose area real estate update)

Shueh, Sam    (Real EstateBlogs)

Shueh, Sam    (My Website) 

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Topic:
Real Estate Sales and Marketing
Location:
California Santa Clara County San Jose
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Rainer
226,391
Ben DeHaven
Haven Realty & Investments - Winter Haven, FL
Proudly serving Winter Haven & Lakeland, Florida

It's always good when someone keeps our marketing materials that we spend so much time and money on.

Aug 07, 2017 01:48 PM #1
Rainmaker
4,235,901
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Sam, I bought note pads about 10 years ago, and still have some left.   This past year I bought some ink pens that were pretty good with my name on them.   Been taking them to closings and giving them out.

Aug 26, 2017 08:09 AM #2
Rainmaker
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Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

 I put a few at a senior center w/o my card attached to it. When I turn around a used toaster and writing pads quickly disappeared. The seniors are scavangers.... They have limited means.

Aug 26, 2017 04:40 PM #3
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Rainmaker
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Sam Shueh

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