My content creation team and I use Google News Alerts for blogging subjects, breaking news and competitive intellegence. Realtors should do the same.
I have a Realtor client in Henderson, NV. We regularly get alerts for "Henderson NV Real Estate" and "Las Vegas Real Estate". Usually it is a mix of local real estate news, blog posts and the occasional change made to a Realtor's website.
Last week however, individual listings from Trulia started dominating the news alerts.
I have been reading daily news alerts for years. I have never seen anything like this. There are guidelines suggesting best practices to get your websites and blog posts in Google News Alerts, however for Trulia to suddenly dominate the feed with "individual listings" is what leaves me scratching my head. It just seems non-organic to me.
1) Somebody at Trulia figured out how to make their individual listing pages appear as fresh news to Google.
2) Google is selling news alert results
3) None of the above and it is just a fluke.
If you have seen this in your market, please comment.