Well Yes...Every House for Sale is Worthy of Staging.

Home Stager with Room Service Home Staging

Well Yes...Every House for Sale is Worthy of Staging.

Home stagers are accustomed to hearing an agent or seller say that the when to stagehome is only worth $x.00 dollars and probably not worth staging.

That’s a bit like saying you saw a $20 bill on the sidewalk but it wasn’t worth picking up.


No one wants to throw money away, but that’s what you’re doing if you don’t make every attempt to get your house in the best condition you can before you sell it.


I have consulted on a home that at best was going to list under $80,000, a condo that may have been $125,000 on a good day, and a $3,000,000 bank owned stripped of everything mansion.


What did they all have in common?

The owners wanted them sold for as much as they could get and in a relatively short amount of time, and they had a limited budget to do so.


So while there is no minimum list price I will stage, I do require some maximums.

  1. The maximum commitment to do what they need to do to get it sold.

  2. The maximum effort to edit items that are eating up space.

  3. A maximum of effort to clean under, over, on top of, and around every inch of their home.

  4. The best their budget will allow to update and repair suggested items.

  5. Their best effort to listen to what their agent and I recommend.


Every house deserves to be presented in its best light regardless of its list price.


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L. Scott Ferguson
Ask4Ferguson - Your House-SOLD Name in Real Estate - West Palm Beach, FL
Sunny Florida Real Estate Professional

Awesome stuff! going to use this with my 'lower end' homes, although not too many of them here in South Florida...thanks Kathy!

Aug 10, 2017 02:19 PM #30
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

There's no question that staging can make significant difference in marketing homes.  Especially in this era when internet marketing (with photos) is the name of the game.

Aug 10, 2017 02:48 PM #31
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Kathy - You're right - there's never a time when making a home look its best will fail to pay rewards.

Aug 10, 2017 03:00 PM #32
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

I read your posts and always find myself wishing that you worked in my market.  

Aug 10, 2017 03:09 PM #33
Gary 'Banana' Houghtaling
Phoenix Property Shoppe - Phoenix, AZ
Phoenix Real Estate Agent

Hi Kathy, Whenever Anna has a seller we always do some amount of staging, generally the kitchen and bath rooms always get staged and we put in plants and pictures in the other rooms. However, the last house we listed we knew it was important to make it look the very best and had a stager come in and do it more completely.  It looked fabulous, had multiple offers within the first few days and sold right away. Staging works!!!

Aug 10, 2017 06:16 PM #34
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC


The purpose of home staging is to create a successful sale . . . . So there is value in staging a home.

Good luck and success.

Lou Ludwig

Aug 10, 2017 07:57 PM #35
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC


Congratulations on being awarded a feature for your post.

Good luck and success.

Lou Ludwig

Aug 10, 2017 07:58 PM #36
Steven Nickens
Elite Pacific Properties Maui - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

I walked into a house on caravan with another agent and turned to her and said this house needs some serious staging.  They were asking $2,000,000.

Aug 10, 2017 10:44 PM #37
Kathryn Acciari
Cameron Real Estate Group - Shrewsbury, MA
RSPS, SRS, REALTOR(R) Sturbridge-Shrewsbury MA

Wonderful post, Kathy.  This may sound odd, but I have always felt that staging helps a home breathe. 

Aug 11, 2017 12:22 AM #38
Kim Gaston
FRONT PORCH TEAM REAL ESTATE & PROPERTY STYLING - Brokerage, Colorado Real Estate Advisers LLC - Colorado Springs, CO
Colorado Springs REALTOR®, CNE (719)661-6987

Amen, Kathy Streib. Staging should not be viewed in proportion to a home's list price.

I've never liked the term "stager" because it holds some negative connotations. If we were referred to as "marketers" I think it could alleviate some of those misconceptions about the value our work brings to a home.

Aug 11, 2017 06:19 AM #39
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

When conducting business in the hundreds of thousands or more, staging plays a prominent non-negotiable part in realizing maximum results. Depend on this

Aug 11, 2017 06:33 AM #40
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Why wouldn't you want to put your "best house forward" for the highest and best price ? 

Aug 12, 2017 01:17 AM #41
Kat Palmiotti
Grand Lux Realty, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

Every car being sold will sell for more if it's detailed well. Clean, wax, repair. The same with every house.

Aug 12, 2017 03:42 AM #42
Linda Metallo DiBenardo
Re/max Impact, Lockport, Illinois - Lockport, IL

Sellers tend  listen to advice from  a stager.  

Aug 12, 2017 05:50 AM #43
Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA
Future Home Realty - Seminole, FL
Providing the integrity and service you deserve.

I agree that staging is helpful. But sometimes it's a hard sell, especially when the seller thinks the house is perfect the way it is. Like the saying goes, you can lead a horse to water but you can't (at least sometimes) make them drink. 

Aug 13, 2017 09:30 PM #44
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I really can't believe this is even a question at all. Quite amazing! Very interesting. Regardless, it's an experience

Aug 13, 2017 11:46 PM #45
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I usually have to do some convincing myself if the person has never staged before Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA

Aug 13, 2017 11:48 PM #46
Better Homes and Gardens, Masiello Group - Keene, NH

I have a 3200 sq ft lake side property. Emptied of formal furniture the cost to stage 18k how do I present to my seller? Should I up the list price to try and absorb costs?

Aug 14, 2017 01:12 AM #47
Sham Reddy
H E R Realty, Dayton, OH - Dayton, OH

Home staging is a big plus especially for unoccupied homes to give that occupied feeling and strategically arranged furniture and articrafts

Aug 14, 2017 05:23 AM #48
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mooreloancompany@yahoo.com - Granville, NY

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Sep 08, 2017 01:40 PM #49
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Kathy Streib

Home Stager - Palm Beach County,FL -561-914-6224
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