Best business practices - August challenge - my story.

Real Estate Broker/Owner CA#01772851 HI#RB21268

Part of the Activerain August contest challenge is to give credit to early "mentors" and those whom I looked up to. When I started in real estate in 2006, I felt very idealistic. The market was still rising, anything coming up for sale sold pretty much the same week. It wasn't that inventory was low, it was just that everyone wanted to get into the action, and loans were easy to get.

A broker whom I had befriended and I were going into business together, his specialty was commercial real estate, and I was going to concentrate on residential properties. With my many years as an advertising and public relations executive in the corporate world, I felt I was going to ace marketing. In fact, the Internet was going to be a big part of my reaching the public, something that was quite new to real estate in 2006.

What did I know of writing contracts? Well, I had bought and sold properties myself so that gave me a leg up when reading documents. I had been around lawyers as friends for much of my life, even worked for one, so reading these documents came easy for me.

What about my broker?

Except for checking in with him when I needed to, and having him write off on contracts, we pretty much went our separate ways and that left me to expand my own vision of how I wanted to run my real estate business. In fact, I started to study for my own broker's license in part because I wanted to learn more than what I was able to get from my day-to-day activities.


Although there were signs of a slowdown, it really happened pretty quickly in my market. I had just sold a pretty sizeable home when, almost immediately, all activity seemed to stop. Dead.

Rather than worrying, I just continued to study for my broker's license.

So who was my early "mentor" during those first 3 years?

Although I fought him tooth and nail on many issues and how to run our business, I do need to give credit to my first and only broker -- who is now out of the business and I would rather not name him here. "Bill", who then was really on his way to retirement, wasn't ready to change his "handshake" ways of doing business. Struggling with the Internet that changed marketing, MLS, forms and lightning speed of interacting with the public was a struggle. Commercial real estate was dead, residential real estate was all about "short sales" and bank owned properties, it was all too much for him, I suspect.

How did I learn my early "best business practices"? the seat of my pants!!!

Hey, we all did; it was that, or get out of the business which many did.


Fast forward to 2017 and my best "business practice" now:

Since 2009, I have not only opened my own brokerage, but got incorporated as Rothwell Realty Inc. in California and officially opened my brick and mortar office in Carmel-by-the-Sea, but also got my broker's license in Hawaii in 2013.

I continue to have an active real estate business in northern California in Del Norte County.

My client base is happy with me, especially investors who have given me much repeat business. No, I am not a high volume broker with a big team; my "business practice" is to give the best individual customer service to each and every one of these clients.

Staying my course.

Hella Mitschke Rothwell, Real Estate Broker in California and Hawaii







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Hella Rothwell at Carmel Beach during Concours WeekCarmel-by-the-Sea Beach and Pebble Beach Golf Course California

Whether buying or selling oceanfront, oceanview, commercial or any type of real estate in Carmel, Pebble Beach, Pacific Grove, Monterey, Carmel Valley and Big Sur, I can help you. Call me and let's meet in my Carmel-by-the-Sea office in Su Vecino Court on Dolores between 5th & 6th.

Or we can just chat on the phone to discuss your real estate needs.

Are you out of the area? No problem, I often never even meet my clients. The whole transaction is handled long distance.

As an independent real estate broker licensed in California and Hawaii, I can represent you with residential real estate, commercial properties & investment opportunities.

For more information &


Member: National Association of REALTORS, California Association of REALTORS, Hawaii Association of REALTORS, Del Norte Association of REALTORS, Honolulu Board of REALTORS. Also MLS Listings in California.


Hella Mitschke Rothwell (R)

Real Estate Broker/Owner/Realtor®
Licensed in California #01772851 & Hawaii #RB-21268

Tel. 831-626-4000 

Fax 1-877-822-9332

ROTHWELL REALTY INC.: Su Vecino Court, Lincoln & Dolores between 5th & 6th, Carmel-by-the-Sea, CA 93921


MAILING: P.O. Box 4554, Carmel-by-the-Sea, CA 93921


Hella Rothwell's Facebook Page       Hella Rothwell's YouTube videos      REALTOR LOGO      Equal Housing Logo


Disclaimer: Hella Rothwell does not guarantee nor is in any way responsible for the accuracy of the information provided herein, and provides said information without warranties of any kind, either expressed or implied.


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Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello and now I know more about you and your history in the business.  Make it a nice night.

Aug 09, 2017 08:25 PM #1
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Hella, I remember when you were starting your own Brokerage and I said to my self this woman has chutzpah, or intestinal fortitude or big .... either way I loved the courage you had and clearly you were brave, glad you made it, Endre

Aug 09, 2017 11:07 PM #2
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Good morning, Hella M. Rothwell, Broker/Realtor® I admire your courage to hang your own shingle! and it does take had enough faith in yourself and you are a great success.... love your story ...... admire you and that fire in your belly.... 

Aug 10, 2017 03:59 AM #3
Elizabeth Weintraub Sacramento Realtor Top 1%
RE/MAX Gold - Sacramento, CA
Put 40 years of experience to work for you

No, I am not a high volume broker with a big team; my "business practice" is to give the best individual customer service to each and every one of these clients.


Guess what, Hella? Us high volume brokers with a team ALSO give the best individual customer service to each and everyone of our clients.

You are one determined agent. You persevere. I tell agents who aspire to greatness that half of it is just hanging in there. Are we going to Lanai this winter?

Aug 10, 2017 07:44 AM #4
Anna Banana Kruchten CRB, CRS 602-380-4886
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana!

Hella wonderful 'your story'!  I can see you totally figuring it all out with your background. And look at you now - on fire!

Aug 10, 2017 10:14 AM #5
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Hella, our first broker did make such a difference in most careers.  Nice history, and sounds like you are doing great now.

Aug 11, 2017 07:17 AM #6
Elyse Berman, PA
Best Connections Realty, Inc. - Boca Raton, FL
Boca Raton FL (561) 716-7824 CRS, ABR, GRI,ePR

Hella M. Rothwell, Broker/Realtor® I enjoyed reading your best business practices and how you started in real estate.  You must be doing something right, because you are a winning combination!

Aug 11, 2017 01:08 PM #7
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Hella

I enjoyed reading your story and your journey to the present!


Aug 13, 2017 03:10 PM #8
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

It sounds like you have moved your business to just where you want it to be and get to choose the clients you want ot work with. So happy for you Hella.

Aug 18, 2017 08:31 PM #9
Elizabeth Weintraub Sacramento Realtor Top 1%
RE/MAX Gold - Sacramento, CA
Put 40 years of experience to work for you

We do need to talk about Lanai. See what Nina Hollander is up to as well, LOL. 

You know, my sellers do get a lot of personal handholding from me because they are my clients. And I felt a bit weird at first letting my buyers' agents work with my buyers, but you know what that unexpected reward is, Hella? When a buyer shares how wonderful and supportive my buyer's agent was. 

Aug 19, 2017 09:21 AM #10
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Hella M. Rothwell, Broker/Realtor® - What a journey! I think some of the best agents started out with challenges. Those who stuck with it and found a way to get through the mazes of the industry are the strongest ones yet. Mine didn't start out to well either. My broker at the time said, if you get through the threnches, you'll be a better person. 

You are definitely strong!!!

Aug 26, 2017 08:53 AM #11
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Hella M. Rothwell, Broker/Realtor®

Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea
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