This is a great post by Ron and Alexandra Seigel !
In just about any situation, we should take the time to do a little research so we are armed with the pertinent facts!
Going in un-prepared will only make us look foolish to the person on the other side of the table.
With a wealth of information at our fingertips, there is no reason not to do research and planning ahead of time. I mean, it's not like we have to go to the library and pull out the encyclopedias.
In England and other Commonwealth countries judges and barristers (lawyers) still wear powdered wigs, as part of their formal attire, to bring a sense of formality and solemnity to proceedings. In French there is a saying that perfectly describes people who copy or parrot others with a foundation of knowledge or research, just to impress others: It’s “wearing the wig without the brain”.
In this day of fake news and faux journalism, jaded opinions and paid social influencers, it has never been more important to get your facts accurate when blogging or conversing with your luxury real estate clients. Otherwise, they will begin to ask themselves, “What is missing in this picture” and the answer will be YOUR BRAINS!
Recently, we heard about a listing of mansion owned by a very famous American family. Three agents were interviewed. Only one knew the difference between the Monet and Manet (two renowned, original impressionist paintings). The other two agents relied on their respective company’s brand and affiliations with British auction houses to impress the seller; they personally had no clue about the famous paintings. They had the wig without the brain.
Had the other two agents taken the time to research the coffee table book published about the art and furnishings within this mansion they would have had a better chance to win the listing. But, alas they were dismissed on the basis of lack of research alone!
The moral of the story is ask yourself what is missing in your knowledge base whether you are selling a luxury home or anything self. Your value as an agent will continue to appreciate over time if you do.
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International specializes in the art of local niche marketing in affluent communities and they are the leader in brand strategy for the luxury real estate industry. Working exclusively with entrepreneurs and professionals who are passionate about gaining or sustaining market leadership, they help their clients become the breakaway brand in their marketplace.