3 Free Online Lead Gen Tactics Real Estate Agents Need To Get On

Real Estate Agent with Virtual Properties - Atlanta Real Estate 255736

With the recent news of Redfin's IPO and the never ending push from Zillow to dominate the real estate online, you might think, "If you can't beat them, join them."  Not so fast.  There's several "low hanging fruit" options for tech savvy agent to generate leads without having to compete with the big guys. 

Used to be this post was going to say, "Craigslist" and while I still believe you could use CL to generate leads, here's 3 Free Online Lead Gen Tactics Real Estate Agents Need To Get On.

1.  Get Local SEO

Local SEOOutside an agent's own personal website (I'm talking about just a website that gives you credibility, even the awful company provided or our Realtor provided ones will work for this) getting on the Local SEO scene is the most important thing you can do (you can read my Local SEO Guide).   Going in-depth on local seo is outside of this post but go to google and set your business here

2.  Get on Nextdoor 

Nextdoor started off as a sort of like the old school "forums" for HOAs and have morphed into a full blown social network.   If you've ever seen those yard sale groups on Facebook then you have an idea of what nextdoor is.   

What you need to do is not simply go on, but set up your realtor profile.  There are advertising options as well, but in my mind it's a mandatory social network that every real estate agent should be on and one where being the community expert is going to be rewarded. 

Joshua Jarvis Linkedin3.  Get on LinkedIn 

LinkedIn is becoming less spammy and more useful.  Don't use it like facebook.  You're not hunting for leads here.  You're looking for other connections that can expand your network to receive leads.  Most don't use it this way, they think it's facebook for business.  Here's your quick guide to linkedin:

  • Connect to Clients - get recommended from clients and connect with them.  100% of clients you wish Happy Birthday to will receive it on Linkedin. 
  • Connect to Vendors - this can get spammy but overall you want to connect to your mortgage person, your insurance agent, etc.  You can get recommendations from them as well. 
  • Join LION and Open Networker - You'll get even more spam here but watch your invites go up.  LION stands for Linked-IN Open Networker.  Meaning you'll accept most connections and you won't mark them spam.
  • Connect to Referral Generators - if you did the above you'll have a decent network, now look for a referral generator out of your sphere.  A referral generator would be a "go-getter" or "schmoozer."  If you're in residential, find a networking minded commercial agent.   If you see LION in their name you should reach out.  Remember it's not about your connections buying homes from you, it's about the people they know buying homes for you.  The difference is 1 vs 150 (popular real estate coach Michael Maher refers to this "Dunbar Number" in his book the 7 Levels of Communication.)

If you do these 3 things you'll be lead generating where other agents aren't and you won't have to compete with zillow, trulia, redfin or any other company.

Comments (11)

Gene Mock
Associate Broker ~ Premier Team, KW Realty - Leesburg, VA

Hi Joshua,


This is an informative blog.  Thanks, soooo much.  I'm forwarding this to my wife so we can begin implementing.

Aug 11, 2017 07:51 PM
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Hi Joshua, I enjoy NextDoor and plan to use it regularly to connect with people in my 'hood. I see opportunity here, whether sharing a great painter, asking for a contractor, inviting people to a real estate function. LinkedIn is a quick and easy way to keep in touch with past clients and referral partners, congratulating them on promotions or new jobs, etc. I don't post articles to them often, but when I do it's another way to keep top of mind.

Thanks for sharing your 3 tips.

Aug 11, 2017 08:11 PM
Joshua Jarvis

I might add this to this post, but Nextdoor isn't just for connecting.  Be sure to add your business profile there.

Aug 12, 2017 06:45 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Joshua

I am on Nextdoor and have sold a number of things but have not used it for promoting who I am. I think you have to be careful about how you approach it so you don't get kicked off - subtlety wins!


Aug 11, 2017 08:33 PM
Joshua Jarvis

On the "board"/wall/feed - yes I agree.  However, there's a business profile section that you should fill out for sure. 

Aug 12, 2017 06:46 AM
LuAnn McHugh

Hi Joshua,I got 2 leads this week from local SEO, Nextdoor is great for recommending contractors and posting coming soon listings. LinkedIn is great for posting quarterly market statistics. Professionals love the facts and figures and it makes you look like a professional. It works in get likes and recommendations. Thanks for sharing tips that work. LuAnn

Aug 12, 2017 03:14 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Great tips Joshua.  I've done this and am constantly amazed at how few other Realtors have.

Aug 12, 2017 03:39 AM
Joshua Jarvis

There's plenty of opportunities online if you look.  

Aug 12, 2017 06:46 AM
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Thanks for the great tips.

I am Lead on my Nextdoor site. I like your tips for maximizing that.

Aug 14, 2017 09:07 AM
Joshua Jarvis

Good for you!  I am in my area as well and used to edit the postcards that you can send out to say, "neighborhood realtor."  ;) 

Aug 14, 2017 10:54 AM
Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA
Future Home Realty - Seminole, FL
Providing the integrity and service you deserve.

Lots of great information here. Definitely a post worth saving for future reference, which is exactly what I'm doing. Thanks for sharing!

Aug 15, 2017 09:56 PM
Joshua Jarvis

Thanks for the comment, let me know if you have questions.

Aug 17, 2017 05:39 AM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Love your idea of connecting with a commercial agent.  Seeking one out at a networking event is a good intro!  

Aug 23, 2017 08:12 PM
Joshua Jarvis

Yes!  Commercial agents that do it full time are great referral sources! 

Aug 24, 2017 06:01 AM
Elva Branson-Lee
Solid Source Realty GA - Atlanta, GA
CDPE - Atlanta Real Estate & Short Sale Agent

Good advice, Joshua. I just started using Nextdoor for local neighborhood networking.

Sep 02, 2017 07:17 AM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

I'd love to check your Linked In profile, How do you market there? Let's connect?


Feb 07, 2018 10:36 PM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

I just sent you a a request and followed you in the Rain! 

Looking forward to reading your other entries! 

Feb 07, 2018 10:39 PM