My business is like a takes a licking but keeps on ticking!

Real Estate Agent with Coldwell Banker United Realtors® ~ 512.346.1799

Wow... Anna Banana’s  challenge this month “ActiveRain August Challenge – Best – Business Practices,” really made me pause and go back to my early experiences as a Realtor®. It’s been an opportunity to revisit my business starting from the beginning.

In 1990 I found myself a single mom and needed to find an occupation and quickly! I knew I was not going to go back to teaching or retail.  Armed with a college degree I found I didn’t need many credits to obtain a real estate license so signed up for classes and took my real estate exam as soon as I finished. In 1991 I joined a boutique local firm and jumped in with both feet! In 1995 I joined Coldwell Banker United the best move I ever made!

In my first year I took any open house offered by agents in the office. It enabled me an opportunity to introduce myself to promising buyers. I set goals and always managed to obtain 1, 2 or 3 buyers at each open house.  Communication became paramount with each new client and I began to understand some were ready to buy right now and others I needed to incubate.

In 1995 I signed up for the Floyd Wickman course and became a “sweat hog”.  Floyd was a mentor I’ll never forget! It was like a light bulb went off! I had so many take aways from his classes but probably one that stuck out the most was “You have to list to last!”

I learned open houses work for finding new sellers as well as buyers. I made a decision to market to my community because it was a geographical area large enough to gain market share and become the trusted Realtor. I only needed to buck heads with the Re/Max agent who also lived there and owned the community! LOL!

It took years but as a friendly competitor we learned there was enough business for both of us and I finally gained the upper hand shortly before she retired.

I can say “I’m the most frequently hired Realtor®” but it doesn’t mean I’m not being bombarded by other agents who want what I have and try to make their mark! I’m a household word in the community and it took time to make that happen. I still do my own open houses in my market area because prospective sellers come in to meet me and see what I’m doing as there is always a buzz about my service and success.

A business practice I learned was blogging for business. I joined Active Rain in 2008 when things were slow and learned way more than I bargained. I’m still learning from the best of the best every day! Barbara Todaro  teaches me every day the importance of “market like you mean it.”  Michael Jacobs writes the best market reports,  Debe Maxwell, CRS  offers so many creative ways to present listings and then there's Margaret Rome, Baltimore Maryland always doing business the Rome way! 

I understand the importance of going back to update past posts as I’ve been remaking videos of areas due to our new construction and all the new businesses opening. I’m also adding some drone video ... so much to much to discover..but it’s fun and making a difference in my marketing. It's a on-going business practice that needs constant refinement! Yes my business is like a Timex it still takes a licking but keeps on ticking!



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Re-Blogged 1 time:

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  1. Ginger Harper 08/16/2017 09:44 AM
ActiveRain Community
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

That's a great story, Dorie. It't easy to see how you have gotten to where you are with your business in the Canyon Creek area! And blogging has certainly helped alot of us, too!


Aug 15, 2017 08:51 PM #22
Sham Reddy
H E R Realty, Dayton, OH - Dayton, OH

Floyd is still my guiding light!!! I took Floyd's program 4 times since 1994

In 1995 I signed up for the Floyd Wickman course and became a “sweat hog”.  Floyd was a mentor I’ll never forget! It was like a light bulb went off! I had so many take aways from his classes but probably one that stuck out the most was “You have to list to last!”


Aug 16, 2017 04:57 AM #23
Nick & Trudy Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtors, Philly Main Line

What an example you are to so many of us here on AR, well done and a great post.

Aug 16, 2017 06:03 AM #24
Lee Keadle
Carolina One Real Estate - Charleston, SC
Keadle Real Estate Group

I'm always interested to hear how other agents got their start in the business - especially when they've been in the business longer than me.  Thanks for taking the time to post!

Aug 16, 2017 06:08 AM #25
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

A fine example of a dedicated Realtor if there was one plus a good woman too

Aug 16, 2017 06:13 AM #26
Corinne Guest
Barrington Realty Company - Barrington, IL
New Homes Specialist

Great story! Worthy of the feature and I love your title. A road map to success takes effort. 

Aug 16, 2017 07:05 AM #27
Christine Kankowski North SD and Temecula
House Match Inc - Poway, CA
Excellent Sales and Property Management

Dedicated realtors!  Good post.

Aug 16, 2017 07:06 AM #28
Betsy N. Robinson - Serving the Sandhills, NC
Everything Pines Partners, LLC. - Whispering Pines, NC

Thanks for sharing, Dorie.   We are about to launch a community "take back" effort and you give some great ideas, including how you represent your "giving back to the community" contributions which have been a top priority for us but not promoted sufficiently.

Aug 16, 2017 08:20 AM #29
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

We share out beginning with open houses, mine starting in 1989. I also remember the sweat hog program which was a boost to so many. Personally I think you turned the Timex into a Rolex.

Aug 16, 2017 10:51 AM #30
MaryKay Shumway
The Kellstrom Ray Agency, Inc. (Est. 1948) - Sister Bay, WI
Door County Wisconsin's Real Estate Expert

This was great!   And I didn't even know about the contest--that is such a in inspiring story.  Loved it.

Aug 16, 2017 11:01 AM #31
Elva Branson-Lee
Solid Source Realty GA - Atlanta, GA
CDPE - Atlanta Real Estate & Short Sale Agent

Very inspirational, Dorie. You found the right fit and stuck with it. Results speak for themselves.

Aug 16, 2017 12:08 PM #32
Jane Peters
Home Jane Realty - Los Angeles, CA
Connecting you to the L.A. real estate market

Well done, Dorie. You worked hard and strategically to get to where you are today. The real estate business is tough. You always have to stay ahead of the market or you will get left behind.

Aug 16, 2017 01:00 PM #33
Luke Acree
ReminderMedia - King of Prussia, PA
Making Agents Memorable

Great use of the word "incubate."

Aug 16, 2017 02:30 PM #34
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Dorie Dillard Thanks for the mention. I just saw this on Ginger Harper 's reblog. Our career paths are similar. Started in the same year, followed Floyd Wickman, was with Coldwell Banker for 18 years, a long time ActiveRainer and I still do my own impromtu open houses. And... like the Timex, I keep on ticking.

Aug 16, 2017 04:19 PM #35
Steven Nickens
Elite Pacific Properties Maui - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

Aloha Dorie, very impressive story, focused, you know how to run your business. I like how you revisit old post and update them, and consistent with blogging and marketing. Inspiring.

Aug 17, 2017 07:22 AM #36
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

The licking is something all business people experience. It's the "keeps on ticking" part that determines success! You have proven you have what it takes, Dorie!

Aug 17, 2017 02:00 PM #37
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

Great reminder of the value of going back to past blogs.  So much information available in the Rain!

Aug 18, 2017 06:35 AM #38
Brigita McKelvie, Associate Broker
Cindy Stys Equestrian and Country Properties, Ltd. - Lehigh Valley, PA
The Broker with horse sense and no horsing around

Good morning, Dorie!

Great post!  Persistence is key in advancing in your business.  Also, helping out the community shows how much you care about where you live.  Keep up the good work.


Aug 18, 2017 06:49 AM #39
Mega Team Real Estate
Realty ONE Group Alliance - San Mateo, CA
San Francisco and Peninsula Real Estate Concierge

Great Feature. Thanks for sharing this. 

Aug 18, 2017 06:55 AM #40
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Great story Dorie!  Your constant efforts are proving big results.  Good for you!  Love your idea of implementing drone technology into your business.  I think I'll do that for a neighborhood I farm.  Why not?!

Aug 26, 2017 09:15 AM #41
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Dorie Dillard CRS GRI ABR

Serving Buyers & Sellers in NW Austin Real Estate
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