Is Your Brand Living Up To It's Promise?

Real Estate Agent with Cafe Realty 10301202496

Brand School by Julie Cottineau, was my defining moment in the evolution of Cafe Realty and all that our brand has to offer and promise.


Julie, through her unique method of "twisting" teaches how to take ideas and  twist them with other brand ideas to gain insight and fresh perspective. It taught me how to think laterally,  be more aware of other brand messages, learn what my target audience needs and solve a real estate problem. This takes a strong connection on an emotional level and strategic language and messages on social channels.

I discovered that our agents and partners need to be better brand ambassadors through understanding and internalizing what we believe in, that our audience needs to be more engaged socially and that our brand does solve the issues that are plaguing our clients.


Any brand can say that they will do something for you but which brands actually do what they say? We are committed to our freshly brewed approach and how we educate, advocate and innovate for our clients.

What does your brand say about you personally and how is your personal story connected to your brand? It is critically important for consumers to understand how our brand can solve their problem, put them at ease and create a lasting relationship where they will become a Cafe Realty brand ambassador because of the delightful experience that has occurred. Our brand must be felt in every way and recognized for what differentiates us. Unified under our brand pillars, EDUCATE l ADVOCATE l INNOVATE, we live our lives with them always in mind and evident in all we do.


How we differentiate ourselves defines who we are, why we do what we do and how we will help others. Our difference is that we care about our clients being educated on what will happen now and next, we care about creating a stress-free, authentic relationship and we care about being different to make a difference.


For more information on how to experience Real Estate's Freshly Brewed Approach please contact Elisa Bruno-Midili 914-230-0650 direct

Posted by

Elisa Bruno-Midili, NYS Lic Real Estate Associate Broker

The Listing Specialist at Cafe Realty


Direct/Text: 914.230.0650


Cafe Realty Blog

About Elisa
























Comments (7)

William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

I believe it is as I have not had any complaints, nor have I heard of any

Aug 16, 2017 06:08 AM
Elisa Bruno-Midili, NYS Licensed Associate Real Estate Broker

Good stuff!

Aug 18, 2017 02:07 PM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

"Thinking laterally".  I like that term.  And, I really like your branding.   Thanks for a thought provoking post, Elisa.  

Aug 16, 2017 10:42 AM
Elisa Bruno-Midili, NYS Licensed Associate Real Estate Broker
Cafe Realty - Mount Kisco, NY
Cafe Realty 914.230.0650

Thanks! I appreciate it!

Aug 18, 2017 02:07 PM
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

I can see why Carol chose your blog post to highlight this week!

Aug 26, 2017 07:33 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude


I really like what you have done with your brand, and in particular the 3 pillars - Educated/Advocate/Innovate.


Aug 26, 2017 08:05 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

All I can say is I am with Jeff Dowler  and it is all about Innovation and Advocating and Educating, the rest will fall in place, Endre

Aug 26, 2017 04:32 PM
MichelleCherie Carr Crowe Just Call...408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

I like this trio of pillars- Innovating and Advocating and Educating.

Jun 11, 2018 04:35 PM

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