Thanks Nadine for these great reminders.....it is easy for Home Owners to think the Fall/Winter times are full of many holidays and events that selling or buyings may seem too much and takes a back seat.
Using a Realtor to walk you through the process is the best way to start......the best time to buy or sell is what works best for you and your needs.
If you think fall and winter mean that your business has to slow down, I invite you to reconsider. If you keep your lead generation moving, you can have clients excited to work with you year-round.
Prospecting in the fall and winter does require some additional steps, however. Many people who plan to move focus on spring and summer, with the goal of settling down by the time school starts.
With these simple strategies, you can encourage people to work with you throughout the year.
This has been a theme of many of my recent posts. That’s because it’s SO important! Don’t let fall mean you fall off your marketing plan.
There are many ways to reach out to your prospects all year. You can:
- Congratulate folks on home anniversaries
- Send holiday postcards
- Continue to post helpful, engaging information on social media
- Send Thank You note cards to those you’ve worked with
- Continue to participate in volunteer work and community events
Just because it’s a “slow season” doesn’t mean your marketing slows down. In fact, marketing is more important now than ever.
Sell the Benefits of Fall and Winter Listings
Listings are the lifeblood of real estate, and there’s no reason for clients not to sell homes in the fall and winter. Fall can give some beautiful photographic opportunities.
You’re also less likely to get “looky-loos” in fall and winter. Here are some other great reasons clients should list in winter:
- Less competition
- Serious buyers
- Staging is easier during the holidays
- Tap into the “reset” mindset of New Year’s
If you want an easy way to share these benefits with clients, download our free handout 7 Reasons to Sell This Fall or Winter. Click here to get it now!
Focus Your Efforts on Your Farm
With fewer people looking to buy and sell homes, fall and winter are the perfect time to hone your focus on your farm neighborhood.
You can continue to build awareness by sending farming postcards, holiday information, and helpful newsletters. Make sure that group of homeowners knows, likes, and trusts you.
If anyone is looking to buy or sell during the fall or winter, you can capture their attention. Even if most folks wait until spring or summer, the effort you put into farming will pay off. The awareness and attention will pay dividends next year.
Either way, focusing on your farm during the fall and winter is a winning strategy!
Reach Out to Prospects Today!
Make sure that your prospects understand that fall and winter are the perfect time to list a home. Download our free handout, 7 Reasons to Sell This Fall or Winter.
Click here to download it for FREE right now!
PrinterBees provides real estate marketing materials like: Just listed Postcards, Just sold postcards, Short sale postcards, real estate business cards, real estate door hangers and pretty much everything else you can think of for marketing your real estate business. Visit us online at www.PrinterBees.com.
PrinterBees also publishes the e-magazine Real Estate Marketing Magazine for Realtors® looking for current and up-to-date tips and tricks to grow their real estate businesses. Visit Real Estate Marketing Magazine to get your free-subscription.