How To Turn Real Estate Videos Into Leads And Listings - Borino Coaching Pt 6. Your coach Borino will show you a common mistake many agents make when it comes to marketing and property video. How to use a powerful marketing hook that needs to be part of your videos. Three elements of your call to action you have to include so you can turn prospects into leads, appointments, listings, clients...and commissions. There is a 3-step process that turns viewers into clients. Should you use better camera like a DSLR or GoPro? How important is it to have expensive gear? Or should you just record videos on your smartphone? This and more answers to help realtors and brokers get motivated buyer and seller leads, appointments, listings...and money.