Does it really matter when selling your home, if you use a small local real estate company or a much larger National brand such as Remax and Keller Williams? With a change in the market after 2008 it seemed many national brand companies were dropping their franchise and going with a local name. And so home sellers have to choose between a smaller company and a company with lots and lots of Agents. Although this can be impressive in numbers does it make a difference and will a larger company help get your home sold? The answer is No..think about this..What will a franchise do for a home seller that is any different than a "boutique" real estate company? Many agents from larger companies will say that they can offer National marketing, but doesn't every agent list on the MLS? If they are a member of the MLS board then yes they offer the same MLS Services as a larger company. What about your home showing up on other National real estate companies sites? If they are a member of listhub which some small companies are, then that listing gets fed to every site imaginable including National web-sites. That information is fed through the internet on Zillow Trulia in realtor.com as well. Where do most people shop for a house? Your major sites such as these. In fact a Realtor's website has little significance to these sites unless the home seller or buyer is checking out the Realtor themselves. Many large franchise companies will offer Realtors education classes to attract agents, some are usually newbies whereas your smaller agencies most likely have more seasoned experienced agents that are wanting to work full-time or part-time but do not need any extensive classes. Does the small agency have a reputable broker? Find out any past reviews and see how long the broker has been running the agency. With so much information offered online you find that you can get as much education in real estate on YouTube or hiring a coach to help get organized and work your leads. Especially when an agent has been working full-time for at least a few years, they have enough transactions under their belt to cope with most situations. What are your thoughts on how a franchise real estate company helps you? Or does a small company seem more appealing so you can manage your business how you want? No matter what agency a seller chooses to advertise their home for sale, they should look for an agent that has a good reputation and a good name, and does their job and does what they say they're going to do. Reading reviews of past clients is also an excellent way to choose your next Realtor.
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