You Are Being Stalked and you may not even know it.

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

You Have a Million Dollars. You want to invest that million. Who do you trust?

Well, I don't have a million dollars but what money I do have I want to put into the hands of a trustworthy investor. I have been with Edward Jones for several things in the past, 501 for college, IRA, etc... but I didn't have a local agent so I went to work researching. Would you hire you if you researched you?

Maybe it's just because I build websites for a living and focus on lead capture, but man was I picky.  I stalked this guy! I first looked up Edward Jones people in the area. I found 4. I looked up to see if any of those people had their own website. As expected, they had a sub page of the main Edward Jones site but only one actually USED the site. Two only had their profile picture and name, one had her picture and the canned content of Edward Jones - nothing custom, and the last one had his name, certifications, personal information, hours and lots more. Hmm... this guy is looking good. 


So then I stalked him.

Yep, I did. I researched him on LinkedIn and Facebook. Found his personal profile and all his pictures were public. I like this guy! Nothing overly political or crazy, just a nice looking guy with his wife. His LinkedIn profile was up to date and professional. He hadn't been in the business as long as another agent but I really liked all the work he had put into his business AND his marketing. 


No, it wasn't flashy and honestly, nothing really cost him much money, but he did his online work and because of that, he had a new client. 


[Read More: Are you too busy to blog?]


This got me to thinking about online profiles. If I was this crazy and researched this much about this guy, don't other people? We use Facebook and social media now to find dentists, doctors, and handymen in the area, why not everything else?!

Do you know how people are finding you? If you don't have the options out there, they may never find you. 


I have school age children so I run in those circles. I can't tell you how many moms I have talked to that Facebook stalked their kid's teachers before the school year starts! Heck, I've even done that once. (don't tell me you've never researched someone on Facebook). 


So what are we putting out there? A website that looks like it hasn't left 2002? A Linkedin Profile that stopped posting in 2012? A Twitter account that's never seen a tweet? Or a Facebook profile littered with profanity and political rants?

I'm not saying you can't be you... by all means, do what you want, it's your life out there. But remember that your clients may be doing a little research on you - or a lot of research as I did. What are they finding out there? Are you proud of it? Would it make people want to contact you? 


Even if you are just using your broker's company site. People DO research a brokerage, just like I researched "Edward Jones" and not just financial advisers in Marysville. If you use what you have been given, have you maximized its power?  Is all your information correct? Links correct and not broken? Does it scream "I'm the person for the job?" If you're not sure, ask someone. You might be surprised! (BTW - as a side note, I told my EJ Agent I stalked him and even though he was a little shocked, he was relieved what I found was appropriate!)


[Read More: Can you really do your own SEO?]


But I also hear some of you saying: "Are they spending more time marketing than doing their job?"

Well, you never know. Spending an hour or two a month updating accounts or just making sure your website represents you well doesn't really take that much time, but the return, even for just one or two clients, could be well worth it.


[Read More: How to make your website stand out]


Image Credit : 401(k) Flickr


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ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good Afternoon Tammy - I certainly hope I am making the cut since I watch my online activity.

Aug 28, 2017 10:00 AM #1
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for the great advice and tips. I am one of those who has not updated any profiles in years.

Aug 28, 2017 12:32 PM #2
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Tammy - You're right. It's now uncommon to run across a new client that hasn't spent time online checking us out - a clear sign that we need to have our on-line presence spot on.

Aug 28, 2017 12:36 PM #3
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Los Angeles CA

Many of our clients research us. When I'm talking a new buyers I always look them up to see if maybe we have some mutual friends or interests in common. 

Sep 02, 2017 11:43 PM #4
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Tammy Emineth

Content Marketer, SEO Teacher, Website Fixer
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