3 Pinterest Tips For Real Estate Agents & Professionals

Real Estate Agent with RE/MAX Realty Group
How To Succeed On Pinterest For Real Estate
3 Pinterest Tips For Real Estate Agents and Professionals
Pinterest is one of the best social media networks for real estate agents who are using it correctly.  Pinterest is responsible for driving the most traffic to my real estate website.  It outperforms Google+, Twitter, & Facebook even when they're combined!
As one of the top Rochester NY real estate agents, the most important service that I can provide to local sellers is giving their homes maximum exposure. 
Now you may be asking, why would being on Pinterest have an impact on the amount of exposure a sellers home receives?  One thing that can impact the SERPs (Search Engine Result Placements) is the number of social shares a website is receiving.  Pinterest provides the best opportunity, hands down, for a piece of content/graphic to be shared all over the place.
If you're writing top quality content and creating eye-catching graphics, there is a good chance your graphics will get shared like crazy on Pinterest.  Some of the best graphics from Rochester's Real Estate Blog have been shared thousands of times, which all helps the social signals a website sends to the search engines.
So, what are the best Pinterest tips for real estate agents?  Below you'll find a couple of the most important tips for using Pinterest in real estate.
Write Epic Content
Before you can start making an impact with creative and eye-catching graphics on Pinterest, you must first ensure you're creating epic content.  You maybe asking yourself what epic content is in real estate?  It's pretty simple, it's a piece of content that people in general will find helpful and will want to share with others.
Epic content is not a quick 300 word write up about your latest and greatest sale.  A piece of epic content is something that will WOW a reader.  Since there are often many questions that are asked by prospective home sellers (and buyers) an example of epic content would be answering some of the frequently asked questions about selling a home.  
Providing quality answers to common home selling questions such as, when is the best time to sell my home or what should I disclose to buyers, is an example of creating epic content.  Once you have epic content, you're ready to graduate to the next step to killing it with Pinterest in real estate.
Create Eye-Catching & Memorable Graphics
Now that you have your epic content written, it's time to create some awesome graphics.  After writing a piece of epic content, you'll want to create at least 2-3 eye-catching and memorable graphics.  These graphics should relate to the content you've written.
There are dozens of applications, websites, and software's you can use to create great graphics.  I personally suggest heading over to Canva.com to check out their free design website.  They allow you to create graphics of all different shapes and sizes.  I typically will aim to create skinny and long graphics to accompany my content.  There are several studies out there that indicate longer graphics get more shares.
It's very important that when you're creating your graphics that you're paying for stock images if necessary and aren't using images without the proper licensing.  This is a great way to get yourself in trouble.  There are some free websites available but the number of quality images isn't as high as when you pay for your stock images.
I always suggest that you include some type of personal branding on your real estate graphics.  Even if the content is discussing a local event or things to do in your area, try to include either your URL, logo, or other personal touches.  For example, an article discussing the best Christmas light displays in Rochester NY even has a branded graphic that I've shared to my boards on Pinterest.
Join Group Boards
Once you've written your epic content and created your awesome graphics, you now need to know where to spread the word!  One of the best ways to make a huge splash into Pinterest is to join real estate group boards.  
There are many resources available where you can find out where the best real estate social media groups are found.  Joining Pinterest groups is a great way to expand your reach since Pinterest is one of the more difficult sites to grow a following.  I've been active on Pinterest for over 2 years and have about 2,400 followers.  Since there is no magic potion to grow your own following, group boards allows your pins to be noticed by all the groups followers.

There are several real estate group boards on Pinterest that have 10,000+ followers!  Remember, when you join real estate group boards, this is not a place to pin your awesome new listing.  If you want to get booted from groups on any social media network, go ahead and start sharing your cool new listing.  
Final Thoughts
If you're not using Pinterest yet in your real estate business, what the heck are you waiting for?  I'd rank Pinterest ahead of almost every single social network in terms of importance to my business.  There are dozens of great resources for using Pinterest in real estate including this Realtors® Guide To Pinterest.  Take the time to learn about how Pinterest can impact your business, start writing epic content, and get to creating those memorable graphics.  I promise, you won't be disappointed!

Comments (29)

Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

You remain a value to pinterest ...to be sure

Sep 01, 2017 06:51 AM
Linda Metallo DiBenardo
RE/MAX Impact, Lockport, Illinois - Lockport, IL

Thanks for the heads-up on Pinterest Kyle.   I like the example you used for creating epic content.

Sep 01, 2017 06:58 AM
Margaret Goss
@Properties - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

I started on Pinterest years ago but have woefully left it behind.  Thanks for the kick in the pants . . .

Sep 01, 2017 07:01 AM
Peter Davies
Borawski Real Estate - Northampton, MA
Exceptional service, without exception...

Thanks for the tips Kyle Hiscock! I haven't explored Pinterest, but I see I should spend some time there for my business.

Sep 01, 2017 07:03 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Thanks for a well done and informative post on using Pinterest. There is certainly  alot of opportunity for me to do more and this was a great help. Bookmarked.


Sep 01, 2017 07:05 AM
Kyle Hiscock
RE/MAX Realty Group - Rochester, NY
Licensed Real Estate Salesperson, Realtor®, e-PRO®

#5 - Thanks  Gabe Sanders !

#6 - No doubt you crush it on Pinterest Debbie Gartner !

#7 - Thanks Anita Clark and I couldn't agree more!

#8 - Lee Keadle I'm here, not as active as I should be, but I plan on changing that!

Sep 01, 2017 11:18 AM
Kyle Hiscock
RE/MAX Realty Group - Rochester, NY
Licensed Real Estate Salesperson, Realtor®, e-PRO®

#9 - Betsy N. Robinson Serving the Sandhills, NC , you won't be disappointed!

#10 - Thanks Richie Alan Naggar !

#11 - Linda Metallo DiBenardo Pinterest is an incredible site!

#12 - You're welcome Margaret Goss 

Sep 01, 2017 11:20 AM
Kyle Hiscock
RE/MAX Realty Group - Rochester, NY
Licensed Real Estate Salesperson, Realtor®, e-PRO®

#13 - Peter Davies it'll be well worth your time!

#14 - Jeff Dowler , You're welcome! Hope it serves as a good reference!

Sep 01, 2017 11:21 AM
Eileen Burns 954.483.3912
Trans State Commercial Realty Inc. - Fort Lauderdale, FL
FLorida Real Estate Connector

I have boards on my site and have not touched them in a very long time.  I have notices of people add pins which I never know how to reply.  Enjoyed your blog and the read and now feeling more overwhelmed to learn more about the best places to conquer continued success in the biz

Sep 01, 2017 11:37 AM
Kyle Hiscock
RE/MAX Realty Group - Rochester, NY
Licensed Real Estate Salesperson, Realtor®, e-PRO®

#18 - My best advice is to jump in and learn Eileen Burns !  It's an awesome site once you begin building traction! 

Sep 01, 2017 11:39 AM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

These are great Pinterest tips, Kyle. I like the idea of joining a group to get more exposure and will start looking into it.  Thank you.

Sep 01, 2017 02:44 PM
AndreaBFerreira CRS - SRS - CLHMS
Keyes Co. - Davie, FL
Miami Dade, Broward and Palm Beach County in FL

Great information, I never learned before.. even having Pinterest account. Thank you so much. Have a nice day...

Sep 02, 2017 08:48 AM
Steven Nickens
Hawaii Life Real Estate Brokers - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

Aloha Kyle, I need to revisit Pinterest, clearly, it works.

Sep 03, 2017 10:08 AM
Marie-Denise Kratsios
Daniel Gale Sotheby's International Realty - Huntington, NY
Where ever you are, that's where I'll be!

I enjoy Pinterest and after reading your post, I have learned some great tips for making Pinterest drivvecbusiness to my website. Thanks for the great info.

Sep 05, 2017 09:09 PM
Kyle Hiscock
RE/MAX Realty Group - Rochester, NY
Licensed Real Estate Salesperson, Realtor®, e-PRO®

#20 - Jane Peters You're welcome!  I love Pinterest group boards!

#21 - Andrea.B Ferreira 954-303-8289 CRS - Pinterest is amazing!  Dig in and see the awesome results!

#22 - Steven Nickens - You won't be disappointed!

#23 - You're welcome Marie-Denise Kratsios !

Sep 07, 2017 05:55 AM
Roy Kelley
Retired - Gaithersburg, MD

Congratulations on your feature recognition.

This is excellent advice to share.

Sep 08, 2017 05:15 AM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thank you for the tips!  I definitely need to spend more time doing Pinterest right.  I've created boards but haven't been working graphics effectively. Thanks for your information!

Sep 10, 2017 08:21 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I definitely do this as much as I could and could start using it more. Good luck with it all!

Jan 17, 2018 10:49 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

It’s always great when you can get tips in the least expected ways. Good luck to you as well, Jan Green

Jan 17, 2018 10:51 PM
Kristin Johnston - REALTOR®
RE/MAX Platinum - Waukesha, WI
Giving Back With Each Home Sold!

Great post!  Thanks for sharing and enjoy your day!

Jan 31, 2023 07:28 AM